While some may assume that SMS is dead, it’s still very much alive and ruling the digital marketing arena. Mobile engagement is incomplete without a well-executed SMS strategy. It’s still the easiest and the most cost-effective tool for businesses to connect with their customers personally. There is no doubt that social media, print, and web […]
The modern market is incredibly diverse. From young people who prefer social media and texts, to older people who might be more comfortable with calling and emails, you need to attract and enable all demographics to communicate with you. And you guessed it—establishing an omnichannel presence is just the way to do that. Omnichannel communication […]
The biggest challenge that brands face today is standing out from the crowd. This is owing to the fact that a lot of businesses compete in the same sector or product space. Thus, getting noticed by a customer, especially a potential one, keeps branding agencies and marketing managers on their toes. The struggle doesn’t end […]
Customers are the priority for every business. Therefore, call centers—the first point of contact between your company and consumers—are an integral part of business operations. Increased productivity and reduced operational costs in the contact center depend on the work efficiency of representatives. However, it is only natural for agents to make mistakes sometimes that may […]
While it’s relatively easy to lead well in smooth sailing periods, the true test of leadership arises in trying times. How an individual reacts to ‘do or die’ situations determines their credentials as the head. In fact, a report by Infopro Learning states that 83% of organizations feel it is important to develop leaders at all levels. […]
We’re in the age of fierce competition and ruthless tactics. When a brand does anything innovative to up its marketing game, other companies copy it and take away all the novelty. However, there are some solutions which can be unique to a brand and, hence, prove to be beneficial to its overall marketing strategy. A […]
Cloud contact center have become the talk of the business world lately. Not surprising, as they play a crucial role in the rise and fall of businesses. Similarly, customer care executives are crucial for organisations as they alone are responsible for creating a delightful experience for your consumers. As a call center manager, you have the […]
Nowadays, customers connect and interact with businesses through multiple customer service channels – telephone calls, voice chats, live chats, emails, text messages/SMS, social media, online discussion forums, and mobile apps. But a large percentage of customers still access customer services by telephone. Hence, it becomes essential for enterprises to optimize their inbound and outbound call […]
Businesses generally tend to use a conventional telecom set up to meet their communication needs. They use a classic Public Switched Telephone Network (PSTN), which is a circuit switch network requiring physical connections between two nodes for a call to connect. This is incredibly archaic and is thrusting most modern organisations towards SIP trunking because […]
The first impression is the last impression. This is a well-known saying which is quite apt for the business sector. Customers form an opinion of your company based on their first interaction, which plays a big part in their decision to stay loyal to your brand. It’s not enough to wait for customers to find […]
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