Bated breaths. Cheering crowds. The thrill of a sixer. The disbelief of a wicket. Nothing beats the madness cricket brings out in us, and no other franchise league has been able to capture the young spirit of sport the way the IPL has. According to the Broadcasters Audience Research Board (BARB), the IPL’s viewership has […]
As a business owner, you have some goals in mind when starting out. Establish a set of values and mission for your brand, perfect the quality of your product or service, and plan a strategy to promote yourself. While it’s fairly easy to control the elements under your jurisdiction, it changes when external players enter […]
Some things never mix. Like oil and water. Perhaps that was your reaction to reading ‘Game of Thrones’ and ‘cloud communication’ in the same sentence. But maybe we shouldn’t be so hasty in dismissing the idea. Winter is coming. The Stark motto has become unanimous with the show and evokes emotions even in casual watchers. […]
If you’re interested in psychology, you may have come across the term ‘choice overload’ or ‘over choice’. It refers to the phenomenon wherein people have a hard time making decisions when faced with multiple—and equally appealing—choices. This dilemma would likely arise in significant decisions about your business, like choosing the best communication model for your […]
Do you recognise all these languages? You may or may not be well-versed in them, but your clients probably are. The whole world has become one giant marketplace with customers literally everywhere on the globe. In this scenario, would you be willing to incur massive costs for communicating with your international clientele? Wired telephony ties […]
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