The current marketplace scenario is highly competitive. It isn’t surprising then that businesses are leaving no stone unturned to prove their worth and stand out in the crowd. Amongst the several other factors that define a competitive and reliable brand, delivering contextual customer experiences is now considered one of the most important factors. You should […]
Reports suggest that the video conferencing market size was valued at USD 3.85 billion in 2019 and will reach a CAGR of 9.9% from 2020 to 2027. Makes sense, right? Covid-19 has brought about several drastic changes in the way businesses operate. Previously meetings, never-ending discussions about deals, and final closures consumed a considerable amount […]
The COVID-19 pandemic has transformed the way businesses operate, yes. They have adopted remote work and implemented several state-of-the-art technologies to emerge from this pandemic successfully. Apart from businesses, however, other entities are also striving to overcome challenges imposed by the pandemic. With elections around the corner, how do political parties gear up for campaigning […]
To say that technology is advancing at a terrifyingly rapid pace would be an understatement. It seems like yesterday when we would need data top-ups to be able to chat with our friends online. Now we can talk to them via a video call in real-time even when we’re in different continents. This has been […]
Technology keeps evolving and so do the requirements to stay on par with it. At times, you may outgrow your technological capabilities and need more resources. For example, your small business may have functioned exemplarily on a traditional communication system. However, the need for a unified communication platform arises as your workforce grows along with […]
In today’s world, social media is an unavoidable medium of communication. People of all age groups use this platform for various purposes, from networking to reaching out to a brand of their choice. Due to its ubiquitous presence, marketers began to utilise its power for empowering their marketing initiatives. Maintaining an active online presence helps […]
Consider this: a customer repeatedly tries to contact a business representative, only to find that they are unavailable. This customer, a UK resident, has been trying to reach an agent in Los Angeles. Owing to the difference in time zones, the representative is unable to attend to the customer. Although the brand has maintained a […]
Undeniably, the current business scenario would come to a complete standstill if it wasn’t for the telephones. Phone lines have widespread uses that include connecting your employees, knitting your target audience with your brand, and vice versa. This being the situation, your business would take a back seat if you were to overlook phone lines. […]
The retail industry was one of the worst-hit during the COVID-19 pandemic. With stringent social distancing and lockdown regulations, brick-and-mortar stores were struggling to equip themselves for such a huge transition––going contactless. Several retailers have been focusing on maintaining an online presence. However, solely depending on one medium of communication is a challenge. Retailers need […]
Festivals play an important role in bringing together customers and building strong relationships. Seasonal marketing, an umbrella term used to describe this endeavour, attracts consumers and boosts business sales. One can easily say, holidays and celebrations are always great motivators to spend more. And most businesses will leave no stone unturned to grab attention. According […]
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