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About Yukti Verma

Yukti is a content marketing enthusiast with a soft spot for Saas. She loves weaving complicated concepts into simple stories. When not at work, she is found reading books or watching movies.
how to improve customer response time

Keep the Conversation Going: How Improving Customer Response Time Can Win You Customers

Modern customers expect quick responses from businesses. And these expectations have only risen with the proliferation of social media platforms. Studies have shown customers do not hesitate to switch brands when exposed to poor service.   One successful strategy to keep service levels high is by improving your customer response times. Doing so helps you resolve […]

dos and donts of a call centre

The Do’s and Don’ts of a Call Center

The hallmarks of ‘good’ customer service are not limited to the binary question of whether the support agents solved a customer query or not.  “One-third of consumers say they would consider switching companies after just one instance of bad customer service”. Wonder why?  This holistic experience leaves a lasting impression on the customer, and as […]

benefits of multiple data centres to your business

The Benefits of Multiple Data Centers to your Business

Businesses today have complex IT needs. Need such as high uptime, various computing services, disaster recovery plans, ensuring regulatory compliance and so much more. While great features facilitate better efficiency and productivity, they also need a robust and reliable system to be able to manage evolving needs and ensure business continuity. This is possible only […]

How AR and 5G Impact UCaaS  768x432

How AR and 5G Impact UCaaS?

UCaaS or Unified Communications as a Service, has emerged as a best-in-class solution that improves communication and collaboration within businesses, thereby optimising processes, driving revenue, and building strong customer relationships.  The solution offers immense convenience; thus, businesses are proactively adopting the technology to be able to stay ahead of their competitors. So, what exactly is […]

why customers prefer self service

Why Customers Prefer Self-Service, and How your Business can Benefit from Encouraging it

Modern customers are increasingly pressed for time and expect swift query resolution. While customers would earlier pick up the phone to connect with a brand, the growth of social media and digital channels has meant that customers engage with brands even beyond the traditional nine-to-five workday. Given the need for instant gratification, customers prefer to […]

amp up your data security levels with two factor authentication 768x389

Customer Privacy: Adding an Extra Layer of Security with Two-Factor Authentication

Technology has evolved over time and so have the risks that surround it. Though businesses have been embracing innovative security approaches, the threat posed by cyber attackers and fraudsters continues to exist.    Not just cyber-attacks but data, when exposed to a large number of users, tends to be misused or meddled with.  Data security concerns […]

what is a communications platform as a service

CPaaS 101: Communications Platform as a Service

In a world filled with people scrolling, swiping, texting, calling, and downloading on the go, communication tools have become really important for companies to understand and manage consumer expectations.  The increasingly dynamic nature of consumer behaviour requires more efficient ways for companies to establish and handle communications. This is where CPaaS comes into the picture. […]

how do the hybrid calling centres get the best of both worlds

Inbound or Outbound? Heard about Hybrid Models?

Maintaining constant communication with your customer base has always been the foundation stone of any successful business.  Over the years, the mode of communication has changed as companies adapted to the evolving world of digital communication. We have shifted from the traditional and analogue methods of cold calling to more advanced solutions like chatbots and […]