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About Yukti Verma

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Yukti is a content marketing enthusiast with a soft spot for Saas. She loves weaving complicated concepts into simple stories. When not at work, she is found reading books or watching movies.
How does Real-time Data Enhance Strategic Planning

How does Real-time Data Enhance Strategic Planning?

When it comes to strategic planning, most businesses rely on periodic reports, quarterly reviews, and historic patterns. But with the advent of social media and instant communication platforms, the game has changed. Modern customer expectations are now driven by instant gratification. 41% of your customers prefer speedy, personalized responses through live chat over other communication […]

How can AI Improve Call Center Efficiency

How can AI Improve Call Center Efficiency?

What if your call center could handle twice the workload in half the time, without overwhelming your agents?  That’s exactly the kind of efficiency AI brings to the table. From automating routine tasks to predicting customer needs before they even reach out, AI is transforming the way contact centers operate.   It’s not just about saving […]

What is an Omnichannel Contact Center

What Is an Omnichannel Contact Center? Benefits, Features & Strategy

Customer expectations continue to increase beyond the speed of technological development. Making exceptional customer experiences non-negotiable for businesses today.   To meet these expectations, we assessed customer behavior and concluded that an omnichannel communication strategy is a must. Since the end customer uses multiple channels to engage with any business, it only makes sense to offer […]

Toll free vs local numbers

Toll Free vs Local Number – Which One Is Best?

Here’s a reality most business owners face: You think you have your finger on the pulse when it comes to customer delight. But when customers try reaching you, they hesitate. The long-distance charges make them think twice. Or worse, your local number makes you look too small to handle their needs.  And if you think […]

Hidden Compliance Risks in Your Business Communication System

The Hidden Compliance Risks in Your Business Communication System (And How to Solve Them)

Compliance with industry laws, government regulations, and internal policies is more than just a checkbox—it’s a necessity. Every violation, no matter how minute, can cost you time, money, and other resources.   Did you know that customer data breaches alone cost businesses an average of $4.45 million per instance?   Many of these breaches stem from overlooked […]

why business needs inbound call centre

What Is Inbound Call Center? A Complete Guide

If you run a business, prioritizing your customers above everything else is the best way to progress faster. Delivering a great customer experience is essential, especially since 67% of customers anticipate a resolution within three hours. To meet these expectations, contact center managers must prioritize efficiency and ensure a smooth service experience.   Inbound call centers […]

Customer Journey in BFSI

Steps to Build a Full-Funnel Customer Journey for BFSI

As a BFSI player, how do you stand out in today’s crowded market?  As technology continues to progress, customer expectations are also evolving. According to a McKinsey study, your customers are likely to be 20% more satisfied with digital usage. Other than digitalization, trends like hyper-personalization and open banking are taking their course. Hence, it […]

Business Cost Optimization: Top Strategies

Business Cost Optimization: Top Strategies

For as long as businesses have existed, ‘saving big bucks’ has been a key area of concern. Almost every century has witnessed a new groundbreaking theory for cost optimization.   From Henry Ford’s assembly line in 1913 to lean manufacturing in the 1980s, each approach aimed at reducing expenses. The offshoring trend in the late 1990s […]

AI in Customer Experience

How AI Can Elevate Customer Experience—And Your Bottom Line

Over the last few years, Artificial Intelligence (AI) has been critical in transforming customer experience (CX). From automating interactions to delivering hyper-personalized experiences, AI has enhanced customer satisfaction while ensuring profitability. A 2024 AIPRM report found that 44% of companies believe that using AI can enhance the efficiency of their operations.  However, AI adoption is […]

what is a virtual number?

What is a Virtual Phone Number & How do you get one?

Customer behavior has drastically changed over the years. Their expectations have grown tremendously, especially when it comes to experience. With brand-hopping becoming popular, customers are likely to switch after a single bad interaction.  Hence, improving communication has become integral to enhancing customer experience.   Out of the various channels of communication, calling still remains one of […]