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About Yukti Verma

Yukti is a content marketing enthusiast with a soft spot for Saas. She loves weaving complicated concepts into simple stories. When not at work, she is found reading books or watching movies.
why customers prefer self service

Why Customers Prefer Self-Service, and How your Business can Benefit from Encouraging it

Modern customers are increasingly pressed for time and expect swift query resolution. While customers would earlier pick up the phone to connect with a brand, the growth of social media and digital channels has meant that customers engage with brands even beyond the traditional nine-to-five workday. Given the need for instant gratification, customers prefer to […]

amp up your data security levels with two factor authentication 768x389

Customer Privacy: Adding an Extra Layer of Security with Two-Factor Authentication

Technology has evolved over time and so have the risks that surround it. Though businesses have been embracing innovative security approaches, the threat posed by cyber attackers and fraudsters continues to exist.    Not just cyber-attacks but data, when exposed to a large number of users, tends to be misused or meddled with.  Data security concerns […]

what is a communications platform as a service

CPaaS 101: Communications Platform as a Service

In a world filled with people scrolling, swiping, texting, calling, and downloading on the go, communication tools have become really important for companies to understand and manage consumer expectations.  The increasingly dynamic nature of consumer behaviour requires more efficient ways for companies to establish and handle communications. This is where CPaaS comes into the picture. […]

how do the hybrid calling centres get the best of both worlds

Inbound or Outbound? Heard about Hybrid Models?

Maintaining constant communication with your customer base has always been the foundation stone of any successful business.  Over the years, the mode of communication has changed as companies adapted to the evolving world of digital communication. We have shifted from the traditional and analogue methods of cold calling to more advanced solutions like chatbots and […]

how you run an entire government using cloud communication

Country In The Cloud: Here’s How You Run An Entire Government Using Cloud Communication

Cloud communications have significantly disrupted the traditional ways of transmitting, collecting and processing data.  They are now ushering in a seamless and quicker method of disseminating both public and private messages. Private sectors have already begun to adopt these services en masse.  Could your local or national government be next?  The government sector, seeing the […]

Private vs Public Cloud

Private Cloud vs Public Cloud: Which Is Better For Your Business

Cloud-based services have empowered businesses to accelerate their growth. From being able to set up state-of-the-art remote ecosystems to enhancing productivity through real-time tracking, the cloud can do it all.  However, the complete benefits of business communication system are utilised with unified communication solutions or UCaaS.  As businesses work hard to achieve efficiency through a […]

Myths Debunked Number Porting 768x432

Myths Debunked: Number Porting

A strong customer base is built through a robust and reliable telephonic system. These systems improve visibility and ensure quick support to customers. So, what happens if a thriving business needs to switch providers? This is where number porting comes into the picture. In this article, we discuss some of the common myths surrounding the […]