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About Yukti Verma

Yukti is a content marketing enthusiast with a soft spot for Saas. She loves weaving complicated concepts into simple stories. When not at work, she is found reading books or watching movies.
dos and donts of international phone etiquette

International Phone Etiquette: Dos and Don’ts

They say first impressions are last impressions. This definitely stands true for long-distance connections that you won’t be meeting very often (or at all) but only converse with via calls.  How you communicate during the first call with a client or an important stakeholder will set the tone for the rest of your conversation.    So, […]

cloud communication solutions for your business

Go Beyond Calls, Texts, and Video with Cloud Communication Solutions

There are many different reasons to use cloud communication with your social media platforms––hosted phone system provide a great way to unify your communications and make sure your conversations remain consistent. When a customer gets in touch with you, it is important that you appear professional, and cloud communication solutions can help you do this […]

Benefits of UCaaS in Healthcare Sector copy 768x432

Benefits of UCaaS in Healthcare Sector

Unified Communications as a Service, refers to a suite of applications that brings together the entire communication network of an entity or organisation onto a single platform–– ‘unifying’ them in the process.  Also known as UCaaS, these solutions enable communications via IP. They’re complemented by a host of systems and tools such as a hosted […]

5 ways predictive analytics is improving customer experiences

Future CX: The Rise of Predictive Analytics

The current marketplace scenario is highly competitive. It isn’t surprising then that businesses are leaving no stone unturned to prove their worth and stand out in the crowd.  Amongst the several other factors that define a competitive and reliable brand, delivering contextual customer experiences is now considered one of the most important factors. You should […]

dynamics of video conferencing

Dynamics of Video Conferencing: Past and Future

Reports suggest that the video conferencing market size was valued at USD 3.85 billion in 2019 and will reach a CAGR of 9.9% from 2020 to 2027. Makes sense, right? Covid-19 has brought about several drastic changes in the way businesses operate. Previously meetings, never-ending discussions about deals, and final closures consumed a considerable amount […]

how parties and politicians can use cloud telephony for better campaigning

How Parties and Politicians Can Use Cloud Telephony for Better Campaigning?

The COVID-19 pandemic has transformed the way businesses operate, yes. They have adopted remote work and implemented several state-of-the-art technologies to emerge from this pandemic successfully.  Apart from businesses, however, other entities are also striving to overcome challenges imposed by the pandemic. With elections around the corner, how do political parties gear up for campaigning […]

here is what smart offices will look like with IoT and voip

Here is What Smart Offices Will Look Like with IoT and VoIP

To say that technology is advancing at a terrifyingly rapid pace would be an understatement.  It seems like yesterday when we would need data top-ups to be able to chat with our friends online.  Now we can talk to them via a video call in real-time even when we’re in different continents.  This has been […]

features to look forward while choosing ucaas providers

5 Features to Look Forward to While Choosing Your UCaaS Providers

Technology keeps evolving and so do the requirements to stay on par with it. At times, you may outgrow your technological capabilities and need more resources.  For example, your small business may have functioned exemplarily on a traditional communication system. However, the need for a unified communication platform arises as your workforce grows along with […]

social media marketing with cloud tools

Enhance Your Social Media Marketing with Cloud Tools

In today’s world, social media is an unavoidable medium of communication. People of all age groups use this platform for various purposes, from networking to reaching out to a brand of their choice. Due to its ubiquitous presence, marketers began to utilise its power for empowering their marketing initiatives.  Maintaining an active online presence helps […]

benefits of softphones

7 Benefits of Softphones

Consider this: a customer repeatedly tries to contact a business representative, only to find that they are unavailable. This customer, a UK resident, has been trying to reach an agent in Los Angeles. Owing to the difference in time zones, the representative is unable to attend to the customer.  Although the brand has maintained a […]