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About Yukti Verma

Yukti is a content marketing enthusiast with a soft spot for Saas. She loves weaving complicated concepts into simple stories. When not at work, she is found reading books or watching movies.
omnichannel communication strategies for business

Why Omnichannel Business Model is No Longer a Choice, But a Necessity?

Today, customers expect your business to be easily accessible from wherever they are. They want integrated support across all channels—whether it is email, social media, or phone calls. This means that an omnichannel business model is essential to ensure that you can be found wherever customers are looking. With increasingly high customer expectations, businesses today […]

How to Call USA from UK?

A Complete Guide To Cloud Calling US From UK

Many businesses in the United Kingdom work closely with organisations in the US, being two of the most influential Western powers. If your business is frequently calling the US, you need to find a way to hold these transactions at minimal costs and with the maximum quality. Another important consideration is the time difference between […]

inbound marketing boosting business

How Cloud Communication Can Help In Improving Inbound Marketing?

Generic marketing techniques are no longer effective. The need of the hour is to understand the specific requirements of your customers and solve their problems. Nobody likes their inbox filled to the brim with sales emails. It is the customer who decides what product to buy and which brand to associate with. Therefore, your business […]

everything about sip trunking

The ABCs of SIP: What Is It And What Are Its Benefits

SIP, or Session Initiation Protocol, can open up your business to a world of new opportunities and possibilities. If you have a traditional PBX system and are looking for ways to save money then SIP is a natural first step into the world of VoIP.  The technology allows you to enjoy the benefits and security […]

post pandemic world with inbound call centre

Reimagining The Post-Pandemic World With An Inbound Call Centre Software

The pandemic has pushed businesses into a tough fight for survival. In a scenario that includes challenges like maintaining minimum to zero contact, organisations have been finding it difficult to keep their business up and running.  Though several organisations have switched over to a remote working environment, there are a few sectors where businesses are […]

tips to reduce abandoned calls in your call centre

Tips To Reduce Abandoned Calls In Your Call Centre

When customers drop a call while waiting to get connected to an agent, that call is considered as an abandoned call. Whatever may be the reason, abandoned calls leave a negative impact. A higher rate of abandoned calls means a greater number of dissatisfied customers. The rate of abandoned calls is an important performance indicator, […]

why outbound contact centre solutions exactly what business needs

Here’s Why Outbound Contact Center Solutions Are Exactly What Your Business Needs

They say: “Don’t fix it if it ain’t broke.” Taking a reactive approach, when it comes to customer service, is one of the biggest mistakes that companies make. Companies have, for long, lived with the notion that customer service is essentially the process of responding or reacting to a customer’s requests. However, this couldn’t be […]

sms api help startup to improve customer experience

How SMS APIs Help Startups Enhance Their Customer Experience?

In the present-day world, ways to reach out to a customer are aplenty. They’re also over-exploited. With the mass of marketing information being exchanged every day, emails have begun to lose their impact. Traditional routes such as calls, too, don’t always help smaller startups reach their target audience. What is one to do, then? Integrate […]

ways to scale up your business

7 Smart Ways To Scale Up Your Business Effectively

Scaling up a business is challenging—even more than starting up a new one. While exploring new markets and augmenting global presence are a few ways to grow a business, entrepreneurs often hesitate while taking the plunge into scalability. We get it–scaling a business is not a cakewalk. One has to take several risks and learn […]