All You Need to Know About DND Scrubbing

The recent update in TRAI’s regulations about Unsolicited Commercial Communication (UCC) has caused a ripple in the telephony sector. The reformed UCC regulation states that telecom companies can no longer transmit calls or messages from businesses unless they are specifically whitelisted by the receivers.   

Failing to comply with these regulations can result in hefty penalties. You might also be blocked from using telecom services for outreach campaigns. Hence, to avoid any interruptions in communicating with your customers, you need regular DND scrubbing. 

Let’s break down DND scrubbing, why do you need it, and how to find the right solution for refined calling.

What is DND Scrubbing?

Oftentimes, users register their mobile numbers as Do Not Disturb (DND) to opt out of receiving unsolicited calls or messages from businesses. DND scrubbing is the process of removing those numbers from the contact database that your team uses for outreach.  

DND filtering ensures that your outreach campaigns comply with TRAI’s UCC regulations. This can help you avoid any potential lawsuits from users who did not wish to be contacted, yet they were. Moreover, by updating your contact lists regularly, you can improve ROI by targeting your campaigns at the individuals who are interested in your products and services.    

Why Conduct Regular DND Number Checks? 

Regularly running your contact lists through DND filters has various benefits such as:    

1. Legal Compliance: Removing DND numbers from your contact lists can help you comply with legal regulations and avoid unnecessary penalties and fines.
2. Optimized Outreach Campaigns: You can optimize your marketing efforts to focus on individuals who are more likely to be interested in your products or services. This can lead to higher conversion rates and a better return on investment (ROI).
3. Enhanced Agent Productivity: With DND filtering, your agents can avoid dealing with frustrated customers who receive unwanted calls. Instead, they can focus on having high-quality interactions with individuals who might have a higher interest. This can help boost their morale and increase productivity.
4. Better Brand Building: Respecting customers’ wishes by honoring DND requests can improve your brand’s reputation. By avoiding unwanted calls, you can build trust and create a positive brand image.

How to Choose the Right Solution for DND Scrubbing 

Here is a list of features that can help you find the right solution to ensure your contact list is compliant with DNC regulations:    

1. Accuracy: Check whether the solution can accurately identify DND numbers. It should have access to the latest DNC registries and employ verification methods like direct database checks, number matching, and match filtering to ensure that DND numbers are accurately flagged regularly. 

1. Integration: To implement scrubbing across multiple platforms, the solution should integrate seamlessly with your CRM, ERP, and other automation systems.  

1. Scalability: Choose a tool that can scale along with your business and accommodate increasing data volumes without compromising performance. 

1. Ease of use: The tool should be user-friendly and intuitive, even for users without technical expertise. Other than that, a responsive and knowledgeable support team can be valuable in ensuring a smooth user experience. 

1. Cost: Evaluate the pricing models offered by different providers. Find out whether DND number checks are included in their existing plans or if they charge extra.  

Bottom Line

Adhering to TRAI’s updated UCC regulations is essential for legal compliance and ensuring uninterrupted communication with your customers. DND scrubbing plays a crucial role in this process by filtering out the numbers that are not receptive to business outreach, helping you avoid penalties and improve the efficiency of your marketing campaigns. By choosing the right DND scrubbing solution—one that offers accuracy, integration, scalability, ease of use, and cost-effectiveness—you can optimize your outreach efforts while protecting your brand’s reputation and enhancing overall productivity.

Yukti Verma

Yukti is a content marketing enthusiast with a soft spot for Saas. She loves weaving complicated concepts into simple stories. When not at work, she is found reading books or watching movies.