What is Missed Call Marketing? How Does it Work?

If you’ve ever watched a reality show, chances are you’ve voted for your favorite contestant at least once. A simple missed call service was all it took to make your voice count. 

Businesses are using the same concept to engage customers, generate leads, verify orders, conduct surveys, and more. Missed call marketing has become a powerful tool, helping brands connect with their audience seamlessly. 

But how does it work? And why are businesses worldwide embracing this strategy? Let’s dive in and find out! 

What is Missed Call Marketing? 

The rapid growth of smartphones in India has made missed calls a powerful marketing tool. Many businesses these days leverage these services for various purposes – enabling customers to request a callback, collect customer responses and generate leads. Missed call solutions help businesses to carry out market research surveys, customer opinion polls, and customer engagement campaigns without investing additional time and resources. 

Unlike conventional survey data collection techniques and opinion poll methods, missed call marketing does not require customers to share a response, feedback or opinion by filling out lengthy information forms. Instead, customers can share information simply by giving a missed call on a specific telephone number. 

Businesses can share their missed call number to customers through several channels – websites, mobile apps, display ads, and social networks. They can also run multiple missed call marketing campaigns and receive a large number of calls simultaneously using an array of easy-to-use campaign management features. 

Other than that, you can acknowledge every call with a pre-recorded voice message by integrating the missed call solution with an Interactive Voice Response (IVR) system. These features help you plan, set up, and run missed call marketing campaigns in a short time span. 

How Do Companies Benefit from Missed Call Campaigns? 

Now that you understand how missed call campaigns work, let’s understand a few ways they can benefit your business:

1. Free Communication for Customers

One of the biggest advantages of missed call solutions is that they provide customers with a zero-cost way to interact with businesses. Unlike traditional phone calls, where customers might hesitate due to call charges, missed calls ensure that they can connect without incurring any expenses.  

Once you receive a missed call, you can automatically store the caller’s information and initiate a callback, making the process seamless and cost-effective. 

2. Expanding Reach to a Wider Audience

Missed calls help you connect with customers who may not have reliable internet access. This is especially useful for reaching potential customers in rural or remote areas where digital penetration is low. With missed call alerts, you can extend your marketing campaigns to a broader audience while also offering landline-based connectivity for those without mobile internet access. 

3. Saving Time and Streamlining Processes

Traditional lead generation and feedback mechanisms often involve time-consuming processes. Your customers might have to fill out lengthy forms or engage in back-and-forth email exchanges. However, with missed call solutions, you can automate these interactions. Customers can simply give a missed call to register for a service, participate in surveys, or receive information about a product.  

Additionally, since missed calls provide accurate customer data, sales teams can focus on high-quality leads instead of spending excessive time on cold calls. 

4. Enhancing Brand Reputation and Trust

Prioritizing accessible and hassle-free communication is more likely to help you earn customers’ trust. By offering a simple, cost-effective way for customers to connect, you can position yourself as customer-centric organizations that value convenience. This, in turn, enhances your brand’s perception, making customers more likely to engage with your company. 

How to Set Up a Missed Call Marketing Campaign? 

Managers can easily set up the campaign on the online portal provided by the missed call service provider using the following steps. 

1. Select a Mobile Number

To get started, campaign managers first need to choose a mobile phone number for their campaign. They can do so by purchasing a mobile number from the service provider. Campaign managers can buy a pool of numbers from the provider where a different number is used for every campaign. Dedicated phone numbers for every campaign makes the campaign tracking process a lot easier. These mobile numbers are different from businesses’ customer service phone numbers. 

2. Purchase the Service Plan

After selecting a business phone number, the next step is to choose a service plan for the campaign. Prices of the plans vary from provider to provider, which is dependent on a series of factors such as the unit price of missed calls, campaign management features and other value-added services. 

3. Configure the Campaign Setting

After purchasing the missed call alert service, the campaign manager is given a web portal to configure his campaign. In this portal, he/she can assign numbers to every campaign, set up an IVR, and create a campaign analysis report. It also provides the facility to activate real-time campaign notifications over email ID or phone number. For instance, every time a caller leaves a missed call, the system immediately sends text with the details of the received call. 

How to Track and Measure a Missed Call Marketing Campaign? 

Miss call services enable managers to run multiple campaigns at a time. Managers can further track and analyze campaign performance in two distinct ways – instant SMS notification and campaign analysis reports. 

Instant notifications help businesses to respond to customers’ callback requests proactively. At the same time, it enables marketers to track campaign progress by fetching campaign analysis reports with a click. These options help businesses to monitor and evaluate the performance of missed call marketing campaigns without putting extra time and effort. 

How do Businesses Use Missed Calls? 

Both small and big organizations these days use missed calls as a robust alternative to conventional opinion poll and survey data collection methods. The non-profit organizations leverage missed calls to create awareness about social issues, natural disasters, and epidemics. This service allows interested people to connect for a cause simply by giving missed calls to a particular number. 

Missed call marketing tool helps to generate quality leads, conduct market research surveys, carry out opinion polls, run customer-engagement campaigns, deliver on-demand information, and boost app downloads. Hence, a business can run missed call marketing campaigns to accomplish a variety of goals. The providers help businesses to leverage missed calls for a variety of commercial purposes without incurring a huge cost. 

Leading missed calls providers enables businesses to launch missed call marketing campaigns without investing extra time, effort and resources. In addition to allowing businesses to use their telephone numbers, they also provide options to choose from a set of telephone numbers. The missed call solutions further make it easier for businesses to track missed call campaigns by sending campaign analysis reports and instant SMS notifications. 

Want to provide your customers with a missed call alert service? Contact Acefone and start your free trial now.