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Why is Effective Communication Important?

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Saurabh Sharma

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category Business Communications calendar November 2, 2021 clock 8 mins read eye Reads: 125

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Communication plays a crucial role in our personal and professional lives. 

It is a fundamental social skill that helps us build and enhance relationships with friends, colleagues, and family members by helping us express our messages and ideas. 

In the workplace environment, good communication also helps minimise errors and optimise productivity. Poor communication, on the other hand, results in employees doubting their skills and abilities in the organisation. 

In fact, communication is an art. It comes naturally to some, while others struggle to articulate their thoughts and feelings in a conversation. 

One can miss out on their dream job, struggle to progress in their career, and lose potential customers and substantial deals due to poor communication skills. 

This blog will help you gain a better understanding of effective communication and its importance in a working environment. 

What is effective communication?

Effective Communication

Effective communication is vital for the success of a business irrespective of its size and domain. 

It refers to the process of exchanging ideas, thoughts, and information in such a way that is understood by boththe sender and the receiver. 

Effective professional communication includes explaining the company policies to your clients and answering their queries about your products and services. 

It improves the relationship between a company and its clients, increases employee engagement, and enhances the overall efficiency of the team. 

In simpler terms, the ability to get your message across is the difference between closing a deal and missing out on lucrative business opportunities. 

Additionally, effective communication also plays a significant role in a remote working environment. When employees understand their roles clearly, it results in improved performance. 

Therefore, management must ensure seamless communication internally to keep all the employees on the same page.

The importance of effective communication

importance of effective communication 1

Communication, whether written or oral, plays a vital role in the development of an organisation. It helps you attain your business goals, understand your employees better and perform basic management functions, such as planning, organising, and motivating.

It allows you to facilitate healthy relationships among your team members, provide constructive feedback and increase loyalty towards the organisation. 

Thus, management must encourage its employees to adopt good communication habits to boost team spirit and build camaraderie. 

Here are some ways effective communication can enhance your workplace environment and help your business thrive:

Improved team building

Improved Team Building

Honest communication among employees helps build a solid team. In fact, open communication between staff and managers creates a positive work environment and boosts everyone’s morale. 

Good communication strengthens relationships, encourages fruitful brainstorming sessions and creates a sense of belonging among employees. It keeps their spirits high, which helps them resolve issues faster and more efficiently. 

On the other hand, ineffective communication leads to confusion, misunderstanding and affects teamwork. Thus, the management should listen carefully, mindfully deliver their message and practise ways to communicate effectively. 

In simpler terms, when employees are on the same page and have clarity about their work, they go the extra mile to achieve company goals and don’t let you down.

Resolved problems and mistakes

Problems and Mistakes

A clash of opinions is inevitable in a working environment, given personality, cultural or linguistic differences between coworkers. Employees may be burdened by an overwhelming workload or frustrated due to personal concerns. 

But long-term misunderstandings can be avoided with effective communication. 

Effective communication is not just about who is right and wrong. It’s about having an open and honest conversation to ensure everyone’s ideas are heard and needs are met. 

On the other hand, displaying a lack of enthusiasm, disrespecting co-workers and seniors, and communicating vague guidelines and instructions comprise poor communication. These create silos and friction between colleagues. And siloed working results in reduced efficiency and collaboration, ultimately hampering the growth of the organisation.   

Management can avoid these issues by assigning a mediator who can help with conflict resolution. Another way is to have one-on-one conversations with the parties involved.

Team building exercises like role reversal and identifying points of agreement and disagreement can also help. 

A better work atmosphere

Work Atmosphere

Effective communication plays a crucial role in creating a healthy work environment for everyone in the company. It promotes a two-way flow of information between employees and management, which in turn eliminates confusion and frustration.

When employees are allowed to communicate their problems to the management without any fear, they receive effective solutions. This enhances their job satisfaction and performance.

And when managers clearly communicate the business’ targets to their team members, everyone is able to come together and achieve the common goal. 

Therefore, expectations must be clearly laid out and leaders must avoid information overload to reduce uncertainty and ensure that everyone understands what is expected from them individually and collectively. 

To effectively do so, leaders must connect and engage with colleagues and subordinates regularly. Employees should be encouraged to share their ideas and give feedback on processes to improve systems. Additionally, managers can organise group activities, workshops, team lunches, and run employee satisfaction surveys. 

They should also discuss employees’ professional ambitions and endeavour to align individual goals with the company’s goals. 

Along with that, managers can attempt to learn more about their team members’ skills and past work experiences. They may discover that their colleagues can actually wear multiple hats at work. 

For instance, let’s say that you hire a customer service representative. But when you have an open conversation with them, you learn that they have extensive marketing experience as well.  In such a scenario, you can encourage your employee to handle different responsibilities and even take an internal transfer into another department if they are interested in the profile. 

Effective communication will help you create a balanced work environment and ensure all employees feel comfortable and satisfied with their work. 

Amps up productivity

Productivity

Effective communication leaves little room for misunderstanding. It helps build good work relationships, improves time management, enhances productivity and fosters staff cooperation. 

Open conversations allow managers to assign employees tasks based on their talent, identifying which employee would be best suited for the job. Doing so will improve team effeciancy and employees will take accountability for their work. 

For instance, if one of your employees is well-versed with Microsoft Excel, you can ask them to manage spreadsheets. This will help you get work done faster but will also keep your team’s morale up since you won’t have assigned the task to a team member who doesn’t enjoy working with the tool. 

Additionally, in a work environment where everyone can express themselves freely and share their opinions, employees tend to suggest out-of-the-box ideas.  

All you need to do is cultivate an environment wherein employees feel confident offering innovative solutions without worrying about unhealthy criticism. Encourage them to challenge each other’s ideas and co-develop strategies to refine operations. 

Better yet, reward successful innovative ideas by sharing them on social networking sites like Linkedin.  

Excellent communication ensures that your employees are aware of their roles and responsibilities. It allows them to be proactive in their work and encourages them to push the boundaries when it comes to their contributions.

Satisfied and happy employees are the best brand ambassadors any organisation can have. 

Remember, if your employees can transparently communicate and feel they can grow and flourish, your company will witness growth, both internally and with its customers. 

After all, a team that feels good delivers better results.

Conclusion

Communication at the workplace is not a one-way street going from top to bottom. It’s more than that water-cooler gossip, fun work memos, and office banter. It includes clarity, consistency, and commitment to be effective.

And effective communication is the backbone of businesses irrespective of their scale and size. If you can interact freely, honestly and openly with your colleagues, you will promote trust and loyalty amongst your employees. 

Thus, shift your focus to building good relationships with your employees. Take measures that enhance the overall efficiency and productivity of your organisation. 

At Acefone, we help you build strategies and deploy solutions that can redefine communication at your organisation internally and externally. Contact us at 1888-859-0450 or drop an email at [email protected]!.

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Saurabh is a content writer at Acefone. He is a fan of standup comedy, football, and Hindu mythology. He is fond of travelling to unexplored places, meeting new people, and having newer experiences that enrich his soul. Connect with him on Linkedin

6 Call Tracking Metrics You Should Pay Attention To

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Acefone Editor

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category Contact Center calendar October 27, 2021 clock 8 mins read eye Reads: 194

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What is call tracking? 

Call centers are the frontline workers for your business service. They are often the first touchpoint for customers for both pre and post-sale activities. With the right marketing practices, calls within a contact center can increase. Call tracking software is nothing but a tool to analyze these inbound calls.

Reports suggest that inbound calls have a 30% higher conversion rate than other web activities. But what marketing campaign or tactic led to a particular phone call? Did the call result in a conversion, or was the client lost?

To answer these questions, you need to implement a call tracking service. It will show which ads are generating calls to the business, allowing you to focus your budget on what works and attracts qualified leads. You can integrate call tracking software into your CRM and analyze the customer journey from your online dashboard.

Having the ability to track the customer journey provides numerous advantages, such as:

  • Customizing communication for various audiences
  • Saving time and money on attracting quality leads
  • Increasing sales and customer satisfaction

Now it’s time to concentrate on call tracking metrics that can help to improve your marketing campaigns and inbound strategy.

6 most important call tracking metrics to measure

1. Call volume

Call volume is the total number of calls a customer support department handles in a given period. Many businesses divide their call traffic into two categories:

  1. Agent-answered calls
  2. Automated system-processed calls, like those from interactive voice response (IVR)

This metric shows attribution statistics. It defines the success of specific ads and the contribution each advertising channel makes to sales. This information helps you better analyze your return on investment (ROI).

Detailed call volume reports reveal crucial call trends and are just as vital as collecting data on website visits. Suppose you are conducting A/B testing. Then, the number of calls illustrate the visitor’s reaction to your changes and helps you determine whether to introduce the modifications or leave things as they are.

Although the connection between increased calls and a new CTA isn’t so explicit, it can give insights into what works and what doesn’t.

Another benefit of measuring call volume is tracking SEO and PPC progress. Let’s take a Google My Business account as an example. How will you optimize it? The steps include:

  • Filling the forms with clear information
  • Adding fresh images
  • Responding to all comments and reviews

But are these undertakings beneficial? Call volume, along with other figures, will answer this question. If they increase, you can set new goals for driving more calls.

Refer to the image below that demonstrates how call tracking tools can represent call volume.

call volume

2. First-time callers

These are people with no prior experience of communicating with a company. First-time callers represent new business and potential buyers, so they require a different approach compared to repeat callers.

Existing customers are familiar with a particular account manager or support agent, so you direct them to their partners. On the other hand, first-time callers may require a specific type of business sales agent.

But there’s more to success than just a proper communication strategy. Callers have patterns that you can translate into data. This information helps customer service employees in providing the next first-time caller with a better experience.

Another piece of advice is to leverage whisper messages. These are notifications to customer support representatives that offer information on what ad the caller interacted with before dialing your number.

For example, a new lead clicks on an advertisement for an “eCommerce security audit.” The recipient will know how to serve that caller’s needs best or send them to the appropriate department.

3. Call duration

Having a lot of calls a day is good. But is there any sense in them if they last for less than a minute?

The link between duration and conversion is direct. The longer you communicate, the likelier the conversion. An uninterested customer won’t waste that much time talking to the company.

Try to engage callers in long, but meaningful conversations. And here, I emphasize that extending your discussion just for the sake of duration is out of the question.

An appropriate call duration means a support representative covers all the needed information, be it a sales presentation or a customer support call. What does the buyer need to hear? What time does the specialist need to say it while being concise?

Finding the right balance of content and duration will keep customers engaged and interested. Missing the mark will frustrate them.

The below image illustrates Acefone and Zoho integration to understand how long each call lasts and which campaigns result in the most successful calls.

call duration

4. Call location and time of day

How can call tracking boost marketing? It tells you when most conversions take place. While tracking the time of the day may seem frivolous, this information is essential for any advertising campaign, regardless of the services or products you offer.

This data shows if there’s a link between call frequency and the time of day. For example, do you have a spike in calls in the evenings or on Monday mornings? When does the demand for the services increase or decrease? Track these trends and use them to organize PPC ads better. The below image of the Acefone dashboard demonstrates where you can find this information.

call location and time

Suppose you’re a restaurant owner. After measuring call tracking metrics for a few weeks, you’ll notice that people call more around noon on weekends to book a table.

What are you to do with the rest of the week? It’s possible that working hours on weekdays aren’t popular for calls, especially if the restaurant is far from tourist routes.

The obvious choice in this scenario is to boost ad spending from Thursday evening through the weekend while reducing the number of advertisements from Monday to Thursday. In addition to this, you can also offer special deals or alter the message to attract the customer’s attention on low-traffic days.

The same applies to geographical areas. Businesses must target advertising and adjust bids for a specific criterion if the location of the leads is known. This way, it becomes possible to display the ads more or less frequently depending on where people are searching.

How does this help you financially? You save money on advertising in areas and time periods where no leads are generated.

5. Landing page performance as a call tracking metric

When visitors open your landing page, how do you engage and start the communication? There are various options that you can offer for contacting the company, including:

  • Adding a contact form to get in touch
  • Using the on-site chatbot to start an online conversation
  • Providing a virtual phone number

What happens when you count only on-site conversion? The conversion rate will appear considerably lower than if you collect statistics on the number of forms filled and messages left on the online chat.

Call tracking helps to compare inbound calls and form submissions in a customer journey. Which channel converts? Which one generates more revenue?

While form submissions may be easier to get, you may notice that calls are much more profitable. As a result, you must optimize the landing pages and PPC campaigns according to your needs.

6. Call source

Let’s assume you display the same phone number in social media channels, newspapers, ads, newsletters, and landing pages. How do you evaluate which campaigns and advertising generate the most calls?

That’s where Dynamic Number Insertion (DNI) can help. It means using unique call tracking numbers for each channel. As a result, the call source becomes clear, allowing you to determine which channel the prospect has come from.

DNI provides the following benefits:

  • You can track separate campaign performance and compare their success with the same messaging
  • Dynamic phone numbers adjust to a prospect’s location and are displayed automatically so that customers won’t get confused with a list of different phone numbers on your website
  • Effective number management, that is, recycling unused numbers for future campaigns

To Sum Up

How can you understand the actual outcome of your call tracking and the whole marketing strategy? You need to leverage figures or call tracking metrics, including call volume, first-time callers, call duration, time of day, location, and contact source.

Complex marketing solutions need careful measuring of all conversions, so you can benefit from integrating call reports into your corporate CRM system. For example, what if it’s possible to cut down on costs during weekdays? Or learn whether the used social media channels generate more phone calls than newsletters?

You can pivot your marketing strategy as necessary by answering these questions and ensuring that nothing slips through the cracks.

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Acefone provides a broad range of cloud communication services to businesses of all sizes, which includes Hosted Phone Systems, Free Phone Numbers, and Cloud Contact Center Solutions. Being the UK's leading provider of VoIP service provider, we always strive to provide excellent customer service and high-quality custom solutions to our customers.

The Best Acefone Blogs on VoIP You Must Read Right Now!

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Ratnam Sinha

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category Voice - VoIP calendar October 25, 2021 clock 8 mins read eye Reads: 261

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VoIP or Voice over Internet Protocol has seen a rise in popularity over the past few years. Although the global pandemic has played a role in the technology’s demand, VoIP had already taken over business communications, owing to the advanced tools it offers.

As the technology grows in popularity and offerings both, so do the blogs that explain its various features, use-cases, benefits and the likes. 

How is then one to determine which blog fulfils their purpose and offers the information they’re looking for? More importantly, how does someone who does not have much free time on their hands learn about VoIP without getting lost in the sea of information?

Fret not, this is where your VoIP journey begins.

We at Acefone, a top-rated VoIP phone provider in the UK, have curated a list of VOIP blogs that will help you get an understanding of the ever-evolving technology, its trends and business benefits. 

Here are some excerpts from our top VOIP blogs, read them now to learn how you can make the most of the technology to thrive in the new normal:

Blog 1: What is a VoIP Phone System? A Beginner’s Guide for 2025

Even those who aren’t very familiar with the technology may have heard of the term ‘broadband phone service’ in reference to business communication systems.

The standard terminology for such services is VoIP or Voice Over Internet Protocol. VoIP offers cost-effective communications by facilitating phone calls through the Internet.

It has several other benefits too, such as increased flexibility, security, scalability, and more. These can help you redefine your business communications and internal processes. 

Before you go ahead and subscribe to the service for your business, read this VOIP blog to know the 20 most common VoIP terms. The best part? The blog has kept the technical jargon to a bare minimum so that you can comprehend exactly which phone system you need and how it will work for you.

Blog 2: Why every business needs VoIP solutions

VoIP is an innovative technology that has drastically changed the way businesses communicate. But just because it is trending, doesn’t mean you should get it.

As a business owner, you should understand the importance of VoIP for your business and how it will benefit your business operations. But more than that, you need to consider various aspects such as a high-quality Internet connection, available bandwidth, employee training, and so forth. 

After all, upgrading your business communications is not an easy task. 

This blog offers some quality insights on how VoIP enhances productivity and helps businesses generate more leads. Moreover, now that you understand VoIP terminologies, you will have a better understanding of how they help your business grow.

Blog 3: 9 benefits of VoIP phone system for small business

Now that we have discussed the benefits of VoIP for a business, you may be thinking—technology as advanced as this must be for enterprises. 

No, that’s not the case.

Recent research shows that more than one-third of all businesses now use a VoIP phone system, with the vast majority of those being teams with fewer than 50 employees.

This VOIP blog is for small businesses. 

It explains how even a small business, just starting out, can benefit from VoIP features.

Furthermore, it helps managers understand how VoIP can help them foster long-term customer relationships, improve workflows, boost productivity and stay secure from cyber attacks without spending exorbitant amounts.

Blog 4: Use VoIP services to improve your team performance

Your team is going to be the key to the success of your business. A productive team needs smart tools in their arsenal to make sure their work is streamlined. 

One such smart tool is a hosted phone system that can help your workforce communicate effectively. 

In this VOIP blog, we discuss how a VoIP-powered phone system enhances flexibility, efficiency, productivity, and collaboration in your team. 

It also tells us about some amazing features a hosted phone system offers you. These features eliminate manual effort and redundant processes, connect with customers quicker, and help you build more meaningful relationships.

Blog 5: The benefits of VoIP for different industries

It is often hard to determine if a service will work for your industry or not. It might be doing wonders for other sectors but may not work at all for your target audience.

For instance, XYZ software might get excellent results for the travel industry, where most interactions take place online via different social media platforms. 

In contrast, the same software can be entirely useless for the construction industry, wherein all the work happens on the field. Similarly, you could be from the finance industry, hospitality sector, or maybe working at a call center.

This blog explains how the various aspects of VoIP cater to the different needs of various industries. 

Read it to learn how you can get the most out of your hosted solution and make a name for yourself in your industry.

Blog 6: What CxOs should know about VoIP

By now, you’ve probably read through these blogs and maybe hoping for a VoIP phone system for your team.  

This blog has some insightful VoIP facts that are sure to help you make up your mind. Even better—these attributes will even help you convert any skeptics in your team (your colleagues or even your boss)

It covers everything you need to tell your coworkers when you present the idea of upgrading your business communications system. You can successfully explain the reliability, cost-effectiveness, simplicity and more to them.  

No matter what the management’s goals are, they are sure to be sold on your presentation when you include these arguments.

Blog 7: VoIP providers—which one to choose?

While you decide on the right solution for your business, you also have to pick a suitable VoIP phone provider. 

Let us put it this way, having the right provider is just as important as selecting the right solution. If you get either right and the other wrong, you may be left with a partly effective cloud communications solution

So, how do you decide which VoIP provider is the right one for you?

This question isn’t as tough as you might think it is. 

This VOIP blog will walk you through the dos and don’ts you need to keep in mind while selecting a provider. It is a must-read before you start skimming through all the VoIP service providers available in your area.

Blog 8: Latest trends for VoIP phone systems—2021

The COVID-19 pandemic has changed the way businesses function. Remote working has become the new normal, and businesses have adopted advanced customer interactions tools and strategies. 

With such industrial enhancements, VoIP is now at the forefront of technology. In fact, it is growing faster than ever in terms of usage and revenues. 

Therefore, being aware of the latest trends can help you make the best out of your VoIP solution.

This blog revolves around the major VoIP trends in 2021 and explains how you can make your business future-ready.

So, keep up with these trends and leverage them to gain customer satisfaction, increased efficiency, and more.

Blog 9: 25 important VoIP stats you need to know

There’s a lot that an organisation needs to think about before making a decision. But, the good news is we can help you with this one!

In this blog, you’ll discover the 25 most important statistics about the use of VoIP technology. 

These figures depict just how popular VoIP is and how it can enhance the productivity and profitability of your business.

This blog is a part of our must-read list because it is hard to think about a business that doesn’t like numbers. The higher the numbers, the better the product, right?
Even though by now you know a lot about VoIP solutions, these stats will certainly help you understand it better.

Blog 10: Here is what smart offices will look like with IoT and VoIP

Besides being an excellent communication tool, VoIP has several measurable benefits that make your business communications simpler and quicker.

In fact, VoIP phone system, when integrated with IoT, can create unparalleled opportunities for you and your business. You can work from the comfort of your home without any complications. 

This VOIP blog talks about the incredible integration of both the technologies and their advantages.

Furthermore, it explains innovative ways to ensure effective and real-time collaboration between employees, whether at home or in the office.

Conclusion

Technology is ever-evolving, and you should grow with it too. 

VoIP is one such technology that is sure to see a lot more advancement in the coming time and will also help your business grow. No matter the size, scale, or domain of the business, VoIP will impact it positively. 

We hope our ‘must-read’ list helps you decide what’s best for your business. 

However, if you still have doubts, our team of experts is here 24x7x365 to guide you and your business to a better communication solution. You can dial 1888-859-0450, or drop us an email at [email protected], and we will do our best to meet all your business needs.

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Ratnam Sinha

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Ratnam is an SEO enthusiast and content writer working as a Digital Marketer with Acefone. He is fond of traveling and new experiences. He is a huge Marvel fan and is always open to learning.

Virtual Phone System and Why Freelancers Need One!

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category Contact Center calendar October 20, 2021 clock 8 mins read eye Reads: 184

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As the world continues to fight its way out of the global pandemic, one of the fastest emerging trends that many people are willing to venture into is that of freelancing. Freelancing offers people a much greater level of flexibility and comfort as they get to work from wherever they like, whenever they like.

According to Upwork, about 36% of the US’s entire workforce chose freelancing amid the COVID-19 pandemic.

Web developers, interior designers, content creators can all work on a freelance basis as long as their ideas, ethics and work quality distinguish them from others of their kind in the market.

A proper freelance work base, however, requires the same tools and resources that any small business would, for setting up. One of the areas that demand effective tools for communication in order to ascertain the professionalism of a freelancer is that of call management.

This is where a virtual phone system acts as the ultimate game-changer. A virtual phone system, also known as a hosted or a cloud-based phone system, runs over the Internet. And all one needs for it is a stable Internet connection and a smart device.

So, whether a freelancer works out of a traditional office space or even their bedroom, a virtual or hosted phone system can be of immense help to ensure that they’re able to maintain efficient, professional communication.

Additionally, a virtual phone system demands minimum financial commitment apart from the expenditure on basic tools and equipment.

Explained below are four ways in which freelancers can step ahead in their game by using a hosted phone system while tackling some of the most common issues:

1. Missing out on important calls, voicemails and texts

Modern-day small businesses and freelancers use only their personal cell phones to respond to potential customers and clients reaching out to them. Failing to have a system that efficiently tracks all incoming calls, voicemails and texts can lead to them missing out on some meaningful leads.

It may seem like the approach of simply sticking to personal communication devices is working; however, once a freelancer’s clientele gets bigger, the need for a virtual phone system also will.

Using a personal contact system in professional settings can lead to different problems such as:

  • Multiple people trying to reach you at the same time and none of them are able to get through. A hosted phone system can prevent this situation by playing hold music or professional messages to stacked-up calls until you can receive them.
  • The capacity of a personal voice mailbox is not designed to accommodate business messages. Personal voice mailboxes have limited capacity and are insufficient for someone trying to run their own business.
  • Personal smartphone voice mailboxes can auto-delete messages once they hit their storage level. If you are careless, this can lead to you losing some important messages permanently, thus, leading to the loss of some potential clients.

In the case of a hosted business phone systems, the storage space is extensive, and you do not have to worry about losing any messages. These phone systems offer multiple business-oriented features like call menus, business voicemails, on-hold music, extended hours of operation, etc.

2. Offering a professional call menu to callers

No matter how big or small, every business is a business at the end of the day. And so, equal energy investment should go into carrying it out.

No matter what kind of freelancer you are, your enterprise qualifies as a business if you offer your services on a transactional basis.

There is an excellent chance that it is not that difficult for a small business to respond to calls right away with effective call management. But, enabling a greeting message on a hosted phone system gives you an edge of professionalism and tells the client that you are putting in the extra effort.

The primary purpose of a call menu is to make you appear as professional as possible. But for this, you must set up a hosted phone system.

A call menu also offers multiple additional benefits for you as a professional:

  • It helps you offer a list of options to your callers that they can choose from. Clients can be given a choice to either get directly on the call with you or simply leave you a message in your voice mailbox.
  • Cloud-based phone systems that offer call menus also bring in other features. You can direct callers to your personal phone, record a message that explains your services and have it play each time a new caller dials you, set your hours of availability, and much more.

3. Setting up a unified system connected to multiple phones

If you are not a solo freelancer and usually have a team of co-workers taking up projects with you, a way to stay in touch with them during work hours is highly necessary.

Combining the team’s phones into a unified virtual phone system, you can also seamlessly collaborate with other small businesses. This helps increase the overall productivity of a business and does not even require any additional equipment or expenditure.

A unified cloud phone system also enables equal access to client calls and messages to all members of the freelancing team. This means, no team member is required to spend extra time ensuring everyone is on the same page.

A unified system helps simplify everything while also giving clients a very professional impression. Voicemails, text messages, and call history can also be accessed remotely, thus allowing freelancers to handle work from anywhere even when they’re on the move.

With advanced features such as live call transferring, one person of the team can transfer an ongoing call with a client to another, more suitable member of the team without having to disconnect the call.

Specific phone numbers can also be left out in case certain team members are not needed to handle clients directly.

4. Keeping track of all message and call details 

On some rare occasions, personal smart devices may freeze or malfunction in a way that all call and text-based data may get lost. While it is undoubtedly a frustrating ordeal, what makes it worse is that nobody can be held accountable for it.

With cloud-powered phone systems, an easy-to-use control panel helps keep track of all data that is being routinely collected. A cloud phone system stores the entire call, voicemail and message-based information in the account linked to it. This data can be accessed anytime and anywhere.

In addition to the dates and times of every inbound and outbound call, virtual phone systems also provide complete call details for tracking. These include call paths that show which option was selected by a caller on the call menu, whether a call was received or missed, and transfer details if there are any.

Such control panels also let you check storage space taken up by voicemails and how to free it up if need be. You’re also able to listen to existing call greetings and change them if you like, or view mailboxes and the messages that they store.

No business is too small for a cloud phone system

The thought that a cloud phone system is necessary only for big corporations and well-established businesses is way too old-school for today’s advancing times.

You do not have to be a tycoon to benefit from modern-day technologies, and cloud phone system for small business or virtual phone systems are certainly a change every professional needs to embrace.

These numbers promise a brighter, more prosperous future for every business. By deploying a hosted phone system, a freelance business also has greater chances of expanding into a full-fledged service provider.

Additionally, all the benefits of hosted phone systems can be subscribed to through traditional office phone systems as well as on personal cell phone numbers. You won’t even need any expensive tools or resources.

Times are changing faster than ever. The ever-evolving technology of hosted phone systems offers more capabilities and features to freelancers than ever before.

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Acefone provides a broad range of cloud communication services to businesses of all sizes, which includes Hosted Phone Systems, Free Phone Numbers, and Cloud Contact Center Solutions. Being the UK's leading provider of VoIP service provider, we always strive to provide excellent customer service and high-quality custom solutions to our customers.

How to Build a Powerful Customer Engagement Strategy For Improving the Overall Brand Experience?

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Himani

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Did you know: 95% of customers today seek proactive communication from the companies they do business with?

Buyers want to interact with you in a convenient, effective and meaningful way.

And to meet these ever-evolving customer expectations, you must have a sound engagement plan in place. In fact, it should be your prime objective, aligned with your business vision. 

Customer engagement is an essential part of a business strategy that ultimately contributes to the overall brand experience. If you successfully engage with your buyers, they are more likely to prefer you over other brands.

So, what is a customer engagement strategy?

A customer engagement strategy, essentially, is a business approach to building long-lasting relationships with your buyers. It involves understanding their journey and experiences with a brand across multiple communication channels, both online and offline.

An excellent engagement strategy enables you to offer seamless experiences to your audiences and ultimately, increase your sales. Doing so is indeed fruitful for both your audience and your business.

It isn’t surprising then that 72% of businesses claim that improving customer experience is their top-most priority. It helps them focus on value creation and get ahead of their competitors.

Put simply, it promotes a worthwhile end-to-end customer experience and efficient support.

And why is customer engagement important?

Regardless of the size and industry of your company, customer engagement tools have evolved as a crucial benchmark for all businesses. Now, engagement is about using different communication channels to engage with leads and exceed their expectations.

The importance of enhancing customer engagement can not be overlooked. It allows you to:

  • Boost customer loyalty: Brand loyalty can only come if you successfully deliver excellent customer service. Offer hyper-personalised experiences to your buyers and they’re likelier to return to your brand for repeat purchases in the future.
  • Increase revenue: The businesses that invest in better engagement processes and ideas achieve a higher customer satisfaction rate. This, in turn, results in increased revenue.
  • Creates a competitive edge: Focusing on creating a well-planned strategy helps you deliver a consistent customer experience, create business differentiation and attract new leads.

Additionally, the implementation of an efficient customer engagement model is the key to business success. Without it, brands will find it hard to grow and survive in such a competitive market.

7 valuable tips to build a foolproof engagement strategy

Buyers expect brands to understand their needs, desiring to be consistently engaged and assisted every step of the way. If you wish to achieve higher customer satisfaction levels, look towards the latest technology and new-age ideas.

Here is a collection of the most effective ways you can develop a great engagement process and build a loyal client base.  

#1 Use an omnichannel approach

‘Tis the digital era; netizens nowadays initiate their interactions with a brand on one channel but continue their conversation across multiple platforms. 

Thus, providing a consistent experience across all touchpoints is critical.

An omnichannel approach consolidates all user interactions across different channels such as websites, social media, phone calls, applications, or retail stores onto a single platform. Doing so helps brands engage with clients in a uniform, brand-compliant fashion.

Moreover, buyers wish for a holistic experience with brands, irrespective of the number of touchpoints involved. Offering an omnichannel experience decides if you have an effective engagement strategy in place or not.

#2 Promote real-time engagement with live chat

Kevin Stirtz, the author of one of the famous books ‘More Loyal Customers’, once said,

Every contact we have with a customer influences whether or not they’ll come back. We have to be great every time, or we’ll lose them.

Live chat is one such channel that allows your agents to interact with buyers by answering their queries in real time seamlessly. It facilitates a strong agent-buyer rapport by enabling instant resolutions. Often, agents are even able to share their screens or send links to guide clients.

Thus, a live chat platform can help you establish stronger relationships.

#3 Utilise chatbots to automate your customer engagements

Using chatbots as part of your customer engagement strategy can have a significant impact on your business. Research by Business Insider revealed that 80% of companies claimed they are either using or planning to use chatbots by 2021.

Chatbots can be used across all communication channels, including social media platforms, mobile apps, e-commerce websites, and instant messaging applications. They are increasingly being used for improved interactions.

#4 Enable co-browsing to provide live engagement

Businesses are increasingly focusing on visual engagement solutions such as co-browsing to cut through the clutter of marketing conversations and connect emotionally. 

In fact, according to Forrester’s research, browsing ranks first among other interaction channels, with a 78% customer satisfaction rating.

The revolutionary co-browsing technology enables agents to interact in real-time with a client’s browser, acquire a firsthand understanding of the problem and give an appropriate solution. It assists in resolving technical difficulties or complex form-filling to submit an application successfully.

#5 Encourage personalised conversations with video chat

Video chat solutions can be one of the most advanced and powerful tools in a brand’s arsenal of engagement tools, helping them deliver exceptional customer service. They’ve already established their contribution to the delivery of real-time conversations. 

These solutions reduce the number of touchpoints and enable smooth real-time interactions with clients around the world. Additionally, face-to-face personalised discussions allow you to discover problems quickly and provide compelling answers.

They are, put simply, vital for a successful engagement strategy. 

#6 Improve your customer engagement on social media

A social media marketing strategy can improve an organisation’s interactions with its audience, updating the latter about the latest offers, and driving repeat purchases. 

According to GlobalWebIndex, 54% of social browsers use social media to explore products.

You must use social media platforms to increase online engagement, and increase your social media followers, differentiate your brand, develop stronger relationships with your customers, and ultimately, enhance brand loyalty. Used appropriately, social media platforms can give a massive boost to your business.

#7 Collect feedback to improve your strategy

One of the most critical components of a successful customer engagement plan is to get regular feedback. It is important for a business to know if buyers are happy with their products or not.

Not only does this help you register their satisfaction or dissatisfaction, but it also helps you identify your strengths and weaknesses. You can then alter your offerings, your interactions and even your campaigns accordingly. 

Key user engagement metrics to measure user activities

Measuring user engagement with the correct metrics is essential because it offers meaningful insights into your audiences’ perceptions of your brand. 

These insights provide critical information about your products and if your service is resonating with your users. You can even design your future roadmap based on these metrics.

The following are the key user engagement metrics for measuring user activity:

1. Active users

This is a significant metric that measures the percentage of active users who use your product on a daily, weekly, or monthly basis. It assists you in understanding the trends that your users seek in a brand.

2. Customer retention rate

The customer retention rate metric tells you whether your audiences are sticking to your brand. 

A greater retention rate indicates that your users are more likely to use your product in the future. Measuring user retention can help you increase user engagement across all touchpoints in your product.

3. Core user actions

It evaluates if your customers understand the core messaging and can use the functionalities of your product. If they are using the key features, it implies that your service is actively engaging your users.

The bottom line

For a brand, creating a meaningful customer engagement strategy must be the top priority. If you want to survive in an ever-evolving, hyper-competitive market, you have to understand your customer’s expectations and establish effective communication with them.

Therefore, implementing a suitable engagement model will help you build stronger agent-client relationships, better conversion rates, and, lastly, enhance your business’s bottom line.

If you want to know more about such unique ways to improve your overall brand experience, get in touch with our team today at 1888-859-0450 or email us at [email protected].

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Himani

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Himani is a content writer at Acefone. She is an avid blogger and Youtuber as well. She loves to explore the miraculous world of technology. Connect with her on Linkedin

Expert Opinion: Redefine Customer Experiences to Future-proof your Business

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Paridhi Gupta

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category Expert Opinion calendar October 18, 2021 clock 8 mins read eye Reads: 217

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From the way we connect with people to how we consume information and purchase goods—we prefer everything to be seamless and quick. 

The scenario is no different for your customers.

They no longer just look for affordable products. They prioritise speed, accessibility, flexibility, and convenience. In fact, today, offering convenience is better than being better. 

But how do you do it?

It’s simple: redefine the customer experiences your business delivers. 

This, however, is easier said than done. 

In continuation to our ‘Expert Opinion’ series, I spoke to customer experience expert, David Avrin. With over three decades of success in marketing and branding, David is a successful CX and marketing keynote speaker and consultant. He has also authored four books.

David has spent 30 years of his life helping organisations craft messages that describe their objectives, purpose, and culture. However, it was just five years ago when he realised:

“What we say about ourselves is far less impactful than what other people say about us.”

This was a huge turning point in his journey, shifting his focus from marketing and branding as the most significant differentiator, to recognising customer experience as a more meaningful aspect. 

In fact, this change led to one of his most insightful books—Why Customers Leave and How To Win Them Back.

So, without further ado, here are some excerpts from our conversation with David about evolving customer expectations and how you can satisfy them.

What defines a good customer experience?

I believe customer experience is much more than ‘service with a smile’. It’s examining every point along your customer’s journey and asking—can this be done better, faster, smarter, more conveniently, intuitively, memorably, or simply with less friction?

Today, customers have a plethora of options to choose from at their fingertips. So, when they feel they’re not heard or cared for, they leave. 

And why this is more important today than it’s ever been before is because they don’t just leave. They leave and tell thousands of people about their negative experiences with you. 

I believe there’s a magic phrase in business: tell your customers what you can do for them. Then they know at least you’re making an effort to do something different. 

Are digital assistants and AI the perfect solutions to the rising consumer needs?

I think chatbots are getting better. 

They have a role, and the role is essentially to answer the frequently asked questions. But I tend to be the one who doesn’t ask questions that are frequently asked. So, it’s about omnichannel solutions for me. 

AI-enabled chatbots are a wonderful resource, as long as they also give customers the option to connect with a real-time human agent.

In fact, if you don’t offer customers the option to engage with your agents, then it’s not support, it’s social engineering. It’s simply you pushing your customers to do business with you the way you want them to, as opposed to the way your customers want.

Customer experience is more than just creating wow moments. You need to be remarkably easy to do business with—easy to contact, easy to buy from, easy to consume information, and easy to get solutions.

What are some effective strategies that can help businesses retain customers during a global crisis?

Firstly, walk your customer’s journey and eliminate all the points of friction, delay, and frustration.

Secondly, get a fresh perspective and go through your buying process. You may have wonderful products and services, and great pricing, too, but if your customers have to wait, you won’t live up to their expectations. 

And last but not the least, understand the changing world and expectations of your customers. In simpler terms, move from product-centric to a customer-centric approach. 

Is social media a suitable medium for businesses to win more customers?

Social media is sort of conspicuous in its absence. 

It is an incredible way to enhance your profile, engage, communicate and share your success. However, it’s not a very good mechanism for sales.

You can connect with your customers and be a part of the conversation. Otherwise, the conversation happens without you. You need to make sure you’re a part of it.

Also, I believe social media is your front porch. It’s meant to promote what you believe and stand for. It’s not a forum for people to talk about how much they hate you, but a mechanism for your customers to converse, complain, or comment.

How can newly launched businesses gain the trust of their customers?

Startups are already too focused on what they do, how they do it, and whom they sell to so that they can communicate with them. 

However, they need to be very conscious and intentional in designing their customer journey. How customers learn about them, buy from them, and how they follow up—all this shouldn’t just work for them, but it should be convenient and intuitive for their customers as well.

I’ve seen people putting up websites with exceptional designs and animations, except visitors couldn’t find the relevant information.

They say: “It’s just the third tab set on the top. Go to the drop-down menu, it’s the second one from the bottom.” And I’m like, “Well, you designed it. How are we supposed to know all of that?”

So, walk your customer journey with fresh eyes and move it towards simplicity and predictability. After you’re sure you have a great product and great service, simply focus on convenience.

Wrap up

With this interview, David Avrin has not only shown us the importance of creating seamless customer experiences but has also given us valuable insights on how to deliver them.

No matter your industry, size, or scale, all you have to do is prioritise your customer’s convenience and satisfaction, and you can create a loyal clientele that will help you thrive. 

If you are looking for solutions that help you elevate the customer experiences your business delivers, the cloud is the way to go. 

For more information on how you can utilise the power of the cloud in your business, write to us at [email protected] or call us at 1888-859-0450 .

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Paridhi Gupta

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Paridhi Gupta is a twenty-one-year-old human embodiment of fun and frolic. She never turns a blind eye to issues that stir up heated discussions. She firmly stands for her stance and goofs her way through life simultaneously. Also, she is quite passionate about event management, storytelling, anchoring, and writing, of course. Connect with her on Linkedin and Facebook

What are Free Phone Numbers and Why Your Small Business Can’t Live Without One

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Yukti Verma

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category Contact Center calendar October 15, 2021 clock 8 mins read eye Reads: 242

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Business communications have come a long way since their introduction. From simple letters to magazine-like catalogues, phones, and then online communicationsinteracting with organisations has become easier over the past few decades. 

This accessibility can be attributed to the technological advancements in communication systems. With each successive iteration, these systems are improving performance, decreasing prices, and making communications secure and more reliable than ever before. 

The most recent introduction of cloud communications has changed the game. While many businesses have yet to shift their business operations on the cloud entirely, cloud communications have seen a rapid adoption rate. 

With modern tools like smart Interactive Voice Response (IVRs) systems, missed call solutions, and robust automation tools, cloud communications are paving the way for the future of business communications. 

The goal of cloud communications

As the world heads towards more digitisation, technological adoption seems to be the way of the future. Business success is now measured not solely on an organisation’s presence in the market but on how well they are reacting and adapting to the changing landscape. 

While cloud communication services boast of benefits in all spheres—costs, operations, automation—the true goal of the tools of this service is to offer seamless interactions between businesses and customers. 

For this, cloud communications bring to the market a range of features. Since its operations run via the Internet, the technology is more secure, cheaper, and requires little to no hardware knowledge for smooth workings. 

A free phone number is one such service offered within the realm of cloud communications. 

What are free phone numbers?

Free phone numbers are ubiquitous in today’s business communications. They are built on the premise of free calls for customers. Rather than billing the origin or source of calls, the costs for calls made to free phone numbers are borne by businesses. Thus, callers do not have to pay a penny!

There are various kinds of free phone numbers designed to serve the various requirements of a business. The broad categories are: 

  • Domestic free phone numbers

These are primarily used by small businesses and startups hoping to expand their reach. Domestic free phone numbers allow calls within the UK or the country of your service provider completely free of charge. 

Callers can identify these numbers in the UK by their distinct 0800 prefixes. All calls made to these numbers within the country are not charged at the origin. 

Free phone numbers are extremely popular with support centers as they serve as post-sales service for customers and enable them to resolve their queries at no cost.

  • International free phone numbers

Businesses grow over time. While initial days are spent expanding reach within the native country, gradually, business leaders need to think of moving beyond their territorial borders. 

And in this growth phase, a critical consideration is connecting with customers overseas. More importantly, how do they connect with you should they face any issues. 

This is where International Phone Numbers come into the picture. Built on the same concept as domestic free phone numbers, these allow clients from anywhere in the world to make a call to your business, free of charge. 

Another sub-category of International Phone Numbers is Universal International Free Phone Numbers (UIFN). These have the unique advantage of not being limited to a single country. 

Unlike the other types of free phone numbers that are limited to one country, universal free phone numbers can be located in multiple countries. As long as they are registered in two different countries, businesses can receive calls without paying extra from any part of the world. 

  • Vanity free phone numbers:

Have you ever seen a phone number that barely resembles a number? 

You must have seen commercials that end with a person urging you to call wacky numbers like 0800-FLOWERS or 0800-CARS-4-YOU. These unique numbers are known as vanity numbers. 

While they may look alpha-numeric, vanity phone numbers are plain numbers, easily dialled on a number pad. The reason for their form factor is the fact that following an alphanumeric format makes a contact number easy to recognise and remember.

Businesses that provide a particular service, such as a flower shop, can easily opt for a vanity free phone number and have people remember and associate the brand with that number. 

Why your small business needs a free phone number

Going over the basic premise of free phone numbers, frugal business leaders would be clenching their purses. After all, businesses end up bearing the costs for all incoming calls made via these free phone numbers. 

Then that begs the question—why should your small business, running on small capital, burn money on free phone services? 

The answer lies in understanding how free phone numbers are beneficial to your business communications. More importantly, how the consumer perception of your brand changes when you employ one of these numbers. 

Here are ten reasons why free phone numbers are the right investment for your small business: 

  • Establish credibility

Businesses, especially enterprises, have a free phone number on retainer. This is done not just to provide free calling services to customers but to build a serious and professional image in the minds of audiences. 

Seeing a free phone number on a website relays the notion to users that the business takes concrete steps to provide good customer service

  • Improve customer satisfaction and confidence

Imagine a therapist who would not charge you anything to not only listen to your problems but also provide you with quick and accurate solutions. 

This is what a free phone number does for your customers. 

It allows them to call your business for any issues they might face. This builds a sense of comfort in the minds of your customers as they feel they can reach out to your business at any time, from any place. 

It also incentivises customers to reach out to your business and improves their satisfaction rates. 

  • Be popular

Phone numbers are tough to propagate. Not only can they be tough to memorise, but customers are also less likely to store business numbers on their personal mobile phones. 

By deploying a free phone number, your small business has the advantage of being registered into the national directory of your country. This makes it much easier for customers to look up your number and for you to spread your number across the market. 

  • Expands reach

Both domestic and international free phone numbers spread over large distances. This lets you stay in touch with existing customers and enable new customers to reach out to you without any costs. 

As free phone numbers are not limited to an area code, they also present a larger-than-life image of the brand, allowing you to reach previously untapped markets. 

  • Affordability

This might seem unreal. However, if you calculate the total costs of incoming calls, you will find that free phone numbers are the more affordable option for your business communications. 

With a trusted telephony provider like Acefone, you can get a free phone number for as little as £5 per user per month. 

These low costs are a result of the cloud. Cloud communications transmit calls over the Internet, allowing you to reduce your calling costs drastically. You don’t even need to invest in bulky hardware or regular maintenance and updates—your service provider does the needful. 

  • Grow with your business

The biggest concern small businesses have during their growth phase is staying connected with the influx of new customers. With a free phone number, this concern is a thing of the past. 

Cloud-based free phone numbers allow you to increase or decrease the number of phone lines as and when your business scales up or down. The best part? All of this comes at a very reasonable cost. 

So, you never have to worry about leaving your customers in the dark. 

  • Automate processes

Free phone numbers are designed to increase the call inflow to your business. This might seem overwhelming to small businesses. 

However, businesses can automate inbound call processes with modern tools like auto-attendants, virtual receptionists, and intelligent IVR systems. This not only saves time for agents to refer to callers with more serious queries but also ends up saving a lot of money for your business. 

  • Portability

Businesses are not static. Companies can change their office spaces or move to a different city or location based on their growth path. 

With traditional phone systems, this move can be tedious. However, as free phone numbers are cloud-based, these problems are not your concern. 

As you move to a new location, your free phone number moves with you. 

  • Easy to remember

Vanity free phone numbers, as mentioned above, have a unique alpha-numeric form. This helps businesses highlight their service and helps people remember them when the need arises. 

Even free phone numbers that are not vanity numbers are much simpler and easier to remember. 

Where can you use your free phone numbers?

While highlighting the benefits of free phone numbers is essential to building a strong case for its deployment, one must also understand where they can be used in business communications. 

  • Service 

This use case is one of the most popular and widely used. 

Businesses want to provide their customers with a good experience. While some may think that the duty of a business ends when a customer has made a purchase, it is actually where the relationship starts.

Post-sale services are crucial to maintaining and retaining customers for reselling opportunities. With free phone numbers, you can build this relationship without any strings attached. 

  • Information

With a free phone number, callers have an incentive to reach out to you for all sorts of information—product details, price, availability, or even exciting business opportunities. 

Without customers having to spend any money to call your business, they are more inclined just to pick up the phone and contact you. 

  • Marketing

Free phone numbers have a role to play in your next marketing campaign. While you can lure interested customers in with the prospect of a free phone number on your marketing collateral, it can also give you insights into the success of your efforts. 

Free phone numbers can create temporary extension lines associated with a particular campaign in a specific location. The number of calls on that extension can provide you with data on the success or failure of your marketing campaign. 

Conclusion

Free phone numbers are one of the most convenient and affordable ways to expand the reach and increase your customer base. Being able to reach out to you at any time of the day, from anywhere in the world, completely free of charge is a privilege they will not forget. 

While small businesses may not see the advantages of free phone numbers right away, the reasons above are sufficient enough to shift your focus to this service. 

However, it is always important to first understand the requirements of your business communications before deploying any service. Other benefits like improved customer satisfaction, while appealing, are additional perks of a free phone number. 

If your small business is looking to add more customers from different parts of your country, or the world, then a free phone number will do the trick. As more and more people reach out to your business by calling you on these numbers, there is a higher chance of more conversions. 

Small businesses may choose to seek out local numbers during their initial days. However, in order to turn into an enterprise, you need to try your hand at free phone numbers.

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Yukti Verma

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Yukti is a content marketing enthusiast with a soft spot for Saas. She loves weaving complicated concepts into simple stories. When not at work, she is found reading books or watching movies.

Driving Exceptional Customer Service through Video Calling!

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Acefone Editor

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category Interaction Hub calendar October 13, 2021 clock 8 mins read eye Reads: 269

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The relationship between brands and customers has evolved rapidly over the past few years. With this new digital era, the introduction of social media, as well as improving communication technology, has brought the entire world much closer. 

This is also reflected in the dynamics between customers and companies. Businesses today are constantly on the lookout for new channels to fulfil customers’ need for instant communication and gratification.  

This need was exacerbated during the COVID-19 pandemic, which ravaged worldwide for most of 2020-21. The pandemic and lockdown pushed the general masses into a state of panic and paranoia. Consequently, customers started demanding instant and efficient customer service to solve their problems—whether it was to fix their broken washing machine, or for simply ordering a gift for someone’s birthday. 

Personalised interactions became the buzz as companies began exploring possible new channels. This is where video-enabled services were introduced to provide effective customer support. 

In recent years, video chat has emerged as a preferred choice of channel for people to talk to each other and stay connected. It rose in prominence especially during the lockdowns and were used regularly to stay in touch with friends and family.

Video-based customer service

All of us are familiar with mobile applications which are capable of providing video-based calls and conferencing—Whatsapp, FaceTime, Google Meet, and Zoom. Using video chat for customer service is simply extending the capabilities of such platforms to provide customer-centric services. While this is not a new practice altogether(~100 out of 500 largest global businesses introduced this service in 2018), its mass adoption is still yet to be desired. 

The pandemic served as the watershed moment for the prompt adoption of video customer services by businesses worldwide. These systems allowed the companies to connect directly with their clients and solve their issues in real time. Here we discuss the major benefits brought on by the video chat technology in delivering excellent CX

  • Decrease resolution time by solving issues faster

The time taken to resolve an issue is invariably dependent on the number of touchpoints between the customer and the relevant support agent. Video chat ensures that this time is minimised by replacing all of these touchpoints in one fell swoop. Video chat provides a visual aid to the agent, which enables a greater understanding of complex technical problems, quick diagnosis and immediate prognosis in real-time.

  • Do away with long customer queues

Long waiting hours owing to overflowing customer queues is one of the most popular reasons for customer dissatisfaction. It is estimated that 34% of customers who hang up do not return. 

With the assistance of video chats, companies can negate long queues by identifying the exact problem in real life, providing immediate help and thus, decreasing the chances of follow-up requests.

  • Lower service costs

Providing customer support on multiple channels can add up to huge costs. Therefore, it becomes critical to strategically choose and invest from amongst the multiple options. Video service tools are usually much cheaper in terms of their support costs as compared to other channels. Furthermore, the ability to close tickets on video without requiring further follow-ups means lower costs for infrastructure. 

  • Drive customer satisfaction rate

Video conferencing stands out from other channels by introducing the element of empathy and personalisation to provide direct and real-time customer engagement. Agents can guide customers through issues with relative ease and comfort. This speedy resolution translates into an increased customer satisfaction rate.

  • Build brand loyalty and improve retention

Personalised customer engagement through video conferencing delivers a positive experience, which in turn drives brand loyalty and ensures customer retention. Positive customer experience also contributes towards revenue; as per surveys, 80% of customers tend to buy more products or services if they find the customer service engaging and effective.

If implemented strategically, video customer services can develop strong relationships between the brand and the customers by inducing a feeling of trust and care. There are multiple ways to approach the implementation of voice and video call resources.

Here, we discuss some practices which promise to deliver the maximum potential of these tools:

  • Building a knowledge base

The use of video service tools can be extended beyond real-time engagement by creating an extensive knowledge repository of informative videos. These videos can replace the long textual guides and FAQs by instructing the customer through visual aids. It would also drive customer experience by making the process more interactive and engaging.

  • SEO optimisation

The creation of an informative knowledge base would serve no purpose if it does not reach the right audience. Businesses can use SEO optimisation tools to relay information using targeted keywords, specific descriptions, and other relevant tags. Search engines are trained to highlight web results with high-quality content and large traffic. SEO optimisation is an important strategy to maximise the reach of your published content. 

  • Creative use of videos to speed ticket resolution

The most important metric for any customer support agent is the number of query tickets closed each day. While a video interface would allow the agents to solve issues quickly through visual diagnosis, one should always utilise the capabilities of these tools in the form of interactive walkthroughs and pre-recorded tutorials which can be consulted during live customer support.

  • Integration with CRM

Integration of the video chat with the in-house CRM software would greatly increase the efficiency of the entire customer support infrastructure. By implementing this integration, you can send targeted video tutorials to a specific audience in order to solve their most frequent issues. Agents can also utilise the information gleaned from the CRM during their live engagement for further personalisation.

  • Video analytics to optimise support

Plugging in video analytical systems can generate actionable insights to optimise and improve the level of customer support. These analytic tools can work on pre-recorded videos as well as live customer support. It gathers data to track the degree of customer engagement—such as how much of a video did a user view, or where did they pause to ask questions.

  • Streamlining of video customer service protocols

An important aspect of providing video-based customer service is to ensure a standardised and uniform level of decorum and proficiency across centers. In simpler terms, you would want your agents to provide the same standard of service, be it a metropolitan or a small village town. Therefore, streamlining these protocols and organising training sessions is critical to ensure a homogenous quality. 

Conclusion

The importance of a great customer experience is known worldwide. In this context, video customer service tools emerge as a strong contender for driving a positive customer experience. Building credible relationships with the customers through engaging video conversations would also go a long way into building brand loyalty.

To know more about this, get on-call with our cloud experts at 1888-859-0450  or drop an email at [email protected]!

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Acefone provides a broad range of cloud communication services to businesses of all sizes, which includes Hosted Phone Systems, Free Phone Numbers, and Cloud Contact Center Solutions. Being the UK's leading provider of VoIP service provider, we always strive to provide excellent customer service and high-quality custom solutions to our customers.

How Cloud Communication Can Help the Shipping Industry

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Yukti Verma

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category Contact Center calendar October 11, 2021 clock 8 mins read eye Reads: 164

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The shipping and delivery industry has seen a boom in recent times, particularly during the COVID-19 pandemic. Global national lockdowns gave way to the rise of online shopping—for both large and small businesses. 

The demand spurt can be linked to businesses that are offering discounted and next-day delivery services to stay ahead of the competition. Cloud communications can help the shipping industry sail through the waters by ensuring that they are performing in line with customer expectations.

The shipping industry is prone to many issues—delays, lost packages, spillage. Whether things go right or wrong during transit, keeping the customer informed is paramount to running a successful shipping business.

This article will explore how cloud communications can help the shipping industry stay afloat in a world where consumers want instant information and gratification.

Establish your customers communication preferences and keep them updated

All of us anxiously await the arrival of our packages. From the moment an order is placed, customers expect updates and regular communication from businesses. If this is not adhered to, there can be trust issues between customers and businesses.

Cloud communications help you keep track of your customer’s parcel from order to warehouse, through to delivery. You can also save their preferred method of contact and use it to update them on their order status.

You can seamlessly connect your solution with a CRM system, so it is easy to keep track of all orders. You can also send automated emails or SMS messages to update customers on the delivery of their packages. 

By keeping customers updated, they are less likely to call you asking for information—saving your staff time and your business money. 

Use IVR systems to direct customers to the right department

Shipping companies often have different departments for customers who are sending packages and different departments for those who’re receiving a package. In such instances, an IVR system can be a great tool to point customers in the right direction.

By using a smart IVR with your cloud communication system, you can route clients to the relevant department via voice or keypad inputs. Thereafter, they will then be put straight through to an agent best suited to answer their query. 

You could also ask customers to input order numbers or delivery references, via keypad tones or voice, so your system can pull up their account information as soon as an agent answers the call.

IVR systems can save businesses time and money by enhancing agent productivity and response times and eliminating the need for extra staff or redundant processes, ultimately augmenting the experience a business delivers. 

An organisation that is more responsive and considerate towards its clients is bound to be more popular and can expect an increase in business dealings.

Collaborate across teams and warehouses to ensure parcels arrive on time

Cloud communication solutions allow free and easy communication both internally and externally—whether it’s within teams or departments, or with vendors and customers. 

I0f staff in one warehouse encounters an issue, they can quickly inform the other branches of any impending delays. 

This type of collaboration means that, in the event of a significant delay, your marketing team can quickly update the relevant information on your website and edit delivery times accordingly. 

When all the internal stakeholders are informed about the latest developments, the information flows seamlessly and smoothly to your external stakeholders as well. Most customers won’t mind waiting, especially under the restrictions imposed by COVID, as long as they’re aware of their product’s journey. 

However, they won’t be happy if they’re kept in the dark and made to guess the whereabouts of their packages. 

Keep in touch with drivers on the go

The nature of shipping companies means that often drivers and other staff will be on the move. However, this doesn’t mean that drivers are unreachable during transit. As long as they have a stable Internet connection, cloud communications can keep them connected to your business, allowing managers to track them remotely. 

Should a customer call for an update on a delayed delivery, support agents can easily contact delivery agents for updates. This information can then be relayed to customers.

Ensuring that deliveries are completed effectively and communication on the go are key elements of keeping a shipping company running. Drivers with Internet-enabled devices can also be tracked, and their location information can be shared with customers to add more accountability and openness between businesses and their clients. 

With plenty of communication channels—from calls to emails and instant messaging—office staff and drivers can communicate in real-time and ensure that customers receive the best possible service.

Communicate openly when things go wrong

We have all heard of examples where shipping companies lose parcels. With a giant network of countries, this can happen from time to time. However, clients might feel frustrated if the company has no customer service number to follow up with. 

Thus, having a customer service team is important to build your customers’ trust in your shipping company. With cloud communication systems, it is easy to host your own contact center from anywhere in the world.

Hosted contact centers allow you to communicate with customers should something go wrong. Agents can be hired from all over the world and work remotely for your company, using any Internet-enabled device. 

Contact centers aren’t just useful for when things go wrong either, you can answer queries and upsell products and services when customers call, meaning there’s a chance of increased profits too. 

You can manage your cloud phone system from your device too. Your smartphones offer you the ability to log in to your online portal, giving you access to detailed analytics on call waiting times, call costs, recordings and so much more. This means you can monitor the performance of your call center on the go!

Use instant messaging to give customers real-time updates

Another advantage of cloud communication is the ability to use instant messaging as part of your customer service strategy

Instant messages can come through to your agents in real-time, and they can reply to customers with quick updates on their deliveries. This negates the need for long call queues, keeping the lines free for more complex questions, and saving both the customer’s and agent’s time. 

By using your cloud communication system in this way, you are showing customers that you are open to quick and simple communications, and even ready to act should something go wrong. 

Instant messaging is a swift and easy win for shipping companies, allowing them to communicate with a much higher number of customers in much less time.

Keep detailed records of customer information within your phone system

With many shipping companies operating around the world, it can be difficult to stand out from the competition. One way you can do so is by offering a highly personalised service. And fret not, it isn’t as time-consuming or costly as you might think!

Use the online portal of your cloud communication solution to save detailed notes on each customer account. This means that you can create targeted marketing campaigns based on the customer’s previous orders or recommend products and services to enhance their experience and save them money.

The notes section can provide a lot more information—from a customer’s contact preferences to their previous orders, and even conversation details. This information is accessible on any  cloud phone system, and can be accessed by all connected staff.

By using the notes section to your advantage, you can offer each customer a personalised service. This gesture allows them to build a solid and lasting relationship with your business. 

Use cloud communications for the shipping industry

In terms of customer communication, experience, and collaboration, cloud communications can really take your shipping company to the next level. Your solution augments your internal communication, ensuring that everything stays in place and you’re able to deliver orders on time.

However, your solution also allows you to keep buyers informed of where their packages are. And in case of any unexpected delay, you can quickly update them and make up for the inconvenience via offers, discounts, or coupons.

If you’d like to find out more about cloud communications for your business, call us today at 1888-859-0450  or drop us an email at [email protected]!.

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Yukti Verma

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Yukti is a content marketing enthusiast with a soft spot for Saas. She loves weaving complicated concepts into simple stories. When not at work, she is found reading books or watching movies.

Dissecting an Effective SaaS Omnichannel Lead Acquisition Strategy

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Acefone Editor

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category Contact Center calendar October 8, 2021 clock 8 mins read eye Reads: 193

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Leads are the starting point for any business setup, and the number and growth of these leads translate directly into the operation’s success.

In simple terms, more qualified leads = more sales. 

The importance of lead generation and nurturing for business success is evident from the necessity of the ‘door-to-door’ salesmen, who relied on their conversational skills to convert potential leads into loyal buyers. 

However, the modern-day lead conversion process has come a long way from then. The integration of digital communication tools has been a welcome addition to the arsenal of sales and marketing teams. And rightly so, given the rapidly increasing competition in the industry. 

This change has been felt even more profoundly by SaaS companies.

The lower barriers to entry into the SaaS sector have led to a stupendous increase in the number of SaaS providers—the number doubled across 3 years (2017-20) from 3500 to ~7000 globally! 

Therefore, it becomes critically important to have a robust lead generation and acquisition strategy to thrive in such a competitive environment. 

Fortunately, multiple tools that drive customer acquisition for users already exist. Some of these are SEO, email marketing, and social media.

Lead acquisition strategy: omnichannel experience

However, the mere presence of such tools is incomplete without the existence of a well-structured strategy that assembles these bits and pieces into a meaningful ensemble. 

An effective lead acquisition strategy has to be devised exhaustively—taking care of the top and bottom of the funnels and optimising the mid-funnel of the customer journey. 

One such strategy is the use of an omnichannel experience for lead acquisition and nurturing.

An omnichannel experience is defined as one that provides customers with a host of touchpoints through which they can interact with the brand, thus enabling an integrated, seamless experience across various platforms and devices. 

The advent of social media has opened up numerous avenues, allowing meaningful two-way communication between customers and brands, irrespective of time and location.

Several industry surveys have validated the clear benefits of an omnichannel lead nurturing strategy. 

In 2017, the Harvard Business Review conducted an extensive study of the active omnichannel experiences. It noted that the customers reported 23% more repeat purchases within 6 months of an omnichannel shopping experience and they were also more likely to spread the brand’s name to their family and friends.

Building an effective omnichannel lead acquisition strategy

An omnichannel lead acquisition strategy has become a must-have in the current business environment instead of just a good-to-have. Here, we will dissect such a strategy into its most fundamental processes and discuss how to modulate the various parts to your requirements. 

In the end, you will be left with a robust approach that focuses on converting your potential leads into your most loyal customers.

  • Designing the right mix of channels for engagement along with metrics for analysis

Email marketing has been the conventional lead engagement strategy employed throughout SaaS companies, whether in the form of email newsletters, product-trigger emails, or marketing campaign emails. 

However, reliance on a single channel tends to constrain the potential engagement that can be carried out with customers. Therefore, it is vital to supplement personalised emails with other scalable channels.

The top of the funnel should be designed to enable the maximum possible inflow of customer leads, and an omnichannel experience laid out across multiple platforms does exactly that. 

It is also important to establish benchmarks and metrics that will allow the analysis of these channels. You can measure whether a particular channel brings you the correct type of leads.

Benchmark metrics such as conversion rates are very effective in distinguishing between potential and disqualified leads. Additionally, you can integrate the funnel with your CRM system to automate the monitoring of these metrics. This will help you see which channels are the most effective in capturing and retaining which customer personas.

Other important metrics include the % of disqualified leads, customer lifetime value, and churn rate.

  • Optimising mid-funnel traffic for lead nurturing through various tools

The next step is to evaluate the productivity of each channel and try to identify the best ones, in terms of the volume and value of customers converted.

The ideal strategy would be to couple such channels with various lead engagement tools and techniques. Doing so would optimise the mid-funnel traffic for maximum conversion.

  • Surveys are still the most legitimate and scalable technique to capture customer data. They can be added at various interaction points, such as email login, demo request, and subscription or signup form.
    Over the years, many advanced tools have been developed to extensively customise surveys with dynamic question structures, allowing aggressive profiling of customers.
  • Chatbots is the latest buzzword in the e-commerce space, emerging as an AI-powered tool capable of holding intelligent conversations with the customer.
    These powerful technological innovations have found widespread use in the scenario of providing instant support to customers 24X7. Common questions can thus be automated and delivered to customers via chatbots.
  • The referral programme is another essential strategy used by brands like PayPal, Uber, etc., to drive lead generation. The idea behind these programmes is to increase the chances of conversation by encasing it as a referral from a trusted person. They can be modified to leverage social media influencer networks.
  • SEO, or Search Engine Optimisation, is a popular method of driving online traffic through targeted content creation on all forms of digital resources, effectively guiding prospects through the sales funnel for SEO to conversion.

According to industry reports, organic search traffic remains the most significant contributor to lead generation for top SaaS companies, somewhere around 77%. The most widely used techniques are generating links, keyword targeting, and commenting.

  • Lead profiling and nurturing based on multiple factors

It is advisable to segment leads into various fits based on tangible factors (geolocation) and intangible factors (intent). These segmentations can be utilised to develop customer-centric content. Tailored content is capable of nurturing these leads further through increased and personalised engagement.

One example of achieving this is through the utilisation of the customer’s geolocation data. SaaS companies can customise their emails, notifications, and ads based on the target’s location.  This enables a personalised omnichannel experience for the customer and could be customised to market, say, a particular store nearby their location

Similarly, funnels can analyse the growth of a lead across the various stages of the customer journey. This can be used to understand metrics like intent and engagement of the lead with the brand. This information can then be used to drive personalised content in the form of emails or notifications to drive retention and conversion.

Robust lead acquisition strategies are known to return as high as a 400% increase in the total qualified leads for SaaS companies that decide to take the plunge.

The techniques discussed above can potentially fine-tune your SaaS marketing and growth curve. Leverage the concepts discussed above with specific in-house modifications as well as experiments to enhance your lead acquisition!

To know more, get on-call with our cloud experts at 1888-859-0450  or drop an email at [email protected]!

If you're interested in improving your business communication solution

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Acefone provides a broad range of cloud communication services to businesses of all sizes, which includes Hosted Phone Systems, Free Phone Numbers, and Cloud Contact Center Solutions. Being the UK's leading provider of VoIP service provider, we always strive to provide excellent customer service and high-quality custom solutions to our customers.