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The Best Acefone Blogs on VoIP You Must Read Right Now!

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Ratnam Sinha

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category Voice - VoIP calendar October 25, 2021 clock 7 mins read eye Reads: 807

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VoIP or Voice over Internet Protocol has seen a rise in popularity over the past few years. Although the global pandemic has played a role in the technology’s demand, VoIP had already taken over business communications, owing to the advanced tools it offers.

As the technology grows in popularity and offerings both, so do the blogs that explain its various features, use-cases, benefits and the likes. 

How is then one to determine which blog fulfils their purpose and offers the information they’re looking for? More importantly, how does someone who does not have much free time on their hands learn about VoIP without getting lost in the sea of information?

Fret not, this is where your VoIP journey begins.

We at Acefone, a top-rated VoIP phone provider in the UK, have curated a list of VOIP blogs that will help you get an understanding of the ever-evolving technology, its trends and business benefits. 

Here are some excerpts from our top VOIP blogs, read them now to learn how you can make the most of the technology to thrive in the new normal:

Blog 1: What is a VoIP Phone System? A Beginner’s Guide for 2025

Even those who aren’t very familiar with the technology may have heard of the term ‘broadband phone service’ in reference to business communication systems.

The standard terminology for such services is VoIP or Voice Over Internet Protocol. VoIP offers cost-effective communications by facilitating phone calls through the Internet.

It has several other benefits too, such as increased flexibility, security, scalability, and more. These can help you redefine your business communications and internal processes. 

Before you go ahead and subscribe to the service for your business, read this VOIP blog to know the 20 most common VoIP terms. The best part? The blog has kept the technical jargon to a bare minimum so that you can comprehend exactly which phone system you need and how it will work for you.

Blog 2: Why every business needs VoIP solutions

VoIP is an innovative technology that has drastically changed the way businesses communicate. But just because it is trending, doesn’t mean you should get it.

As a business owner, you should understand the importance of VoIP for your business and how it will benefit your business operations. But more than that, you need to consider various aspects such as a high-quality Internet connection, available bandwidth, employee training, and so forth. 

After all, upgrading your business communications is not an easy task. 

This blog offers some quality insights on how VoIP enhances productivity and helps businesses generate more leads. Moreover, now that you understand VoIP terminologies, you will have a better understanding of how they help your business grow.

Blog 3: 9 benefits of VoIP phone system for small business

Now that we have discussed the benefits of VoIP for a business, you may be thinking—technology as advanced as this must be for enterprises. 

No, that’s not the case.

Recent research shows that more than one-third of all businesses now use a VoIP phone system, with the vast majority of those being teams with fewer than 50 employees.

This VOIP blog is for small businesses. 

It explains how even a small business, just starting out, can benefit from VoIP features.

Furthermore, it helps managers understand how VoIP can help them foster long-term customer relationships, improve workflows, boost productivity and stay secure from cyber attacks without spending exorbitant amounts.

Blog 4: Use VoIP services to improve your team performance

Your team is going to be the key to the success of your business. A productive team needs smart tools in their arsenal to make sure their work is streamlined. 

One such smart tool is a hosted phone system that can help your workforce communicate effectively. 

In this VOIP blog, we discuss how a VoIP-powered phone system enhances flexibility, efficiency, productivity, and collaboration in your team. 

It also tells us about some amazing features a hosted phone system offers you. These features eliminate manual effort and redundant processes, connect with customers quicker, and help you build more meaningful relationships.

Blog 5: The benefits of VoIP for different industries

It is often hard to determine if a service will work for your industry or not. It might be doing wonders for other sectors but may not work at all for your target audience.

For instance, XYZ software might get excellent results for the travel industry, where most interactions take place online via different social media platforms. 

In contrast, the same software can be entirely useless for the construction industry, wherein all the work happens on the field. Similarly, you could be from the finance industry, hospitality sector, or maybe working at a call center.

This blog explains how the various aspects of VoIP cater to the different needs of various industries. 

Read it to learn how you can get the most out of your hosted solution and make a name for yourself in your industry.

Blog 6: What CxOs should know about VoIP

By now, you’ve probably read through these blogs and maybe hoping for a VoIP phone system for your team.  

This blog has some insightful VoIP facts that are sure to help you make up your mind. Even better—these attributes will even help you convert any skeptics in your team (your colleagues or even your boss)

It covers everything you need to tell your coworkers when you present the idea of upgrading your business communications system. You can successfully explain the reliability, cost-effectiveness, simplicity and more to them.  

No matter what the management’s goals are, they are sure to be sold on your presentation when you include these arguments.

Blog 7: VoIP providers—which one to choose?

While you decide on the right solution for your business, you also have to pick a suitable VoIP phone provider. 

Let us put it this way, having the right provider is just as important as selecting the right solution. If you get either right and the other wrong, you may be left with a partly effective cloud communications solution

So, how do you decide which VoIP provider is the right one for you?

This question isn’t as tough as you might think it is. 

This VOIP blog will walk you through the dos and don’ts you need to keep in mind while selecting a provider. It is a must-read before you start skimming through all the VoIP service providers available in your area.

Blog 8: Latest trends for VoIP phone systems—2021

The COVID-19 pandemic has changed the way businesses function. Remote working has become the new normal, and businesses have adopted advanced customer interactions tools and strategies. 

With such industrial enhancements, VoIP is now at the forefront of technology. In fact, it is growing faster than ever in terms of usage and revenues. 

Therefore, being aware of the latest trends can help you make the best out of your VoIP solution.

This blog revolves around the major VoIP trends in 2021 and explains how you can make your business future-ready.

So, keep up with these trends and leverage them to gain customer satisfaction, increased efficiency, and more.

Blog 9: 25 important VoIP stats you need to know

There’s a lot that an organisation needs to think about before making a decision. But, the good news is we can help you with this one!

In this blog, you’ll discover the 25 most important statistics about the use of VoIP technology. 

These figures depict just how popular VoIP is and how it can enhance the productivity and profitability of your business.

This blog is a part of our must-read list because it is hard to think about a business that doesn’t like numbers. The higher the numbers, the better the product, right?
Even though by now you know a lot about VoIP solutions, these stats will certainly help you understand it better.

Blog 10: Here is what smart offices will look like with IoT and VoIP

Besides being an excellent communication tool, VoIP has several measurable benefits that make your business communications simpler and quicker.

In fact, VoIP phone system, when integrated with IoT, can create unparalleled opportunities for you and your business. You can work from the comfort of your home without any complications. 

This VOIP blog talks about the incredible integration of both the technologies and their advantages.

Furthermore, it explains innovative ways to ensure effective and real-time collaboration between employees, whether at home or in the office.

Conclusion

Technology is ever-evolving, and you should grow with it too. 

VoIP is one such technology that is sure to see a lot more advancement in the coming time and will also help your business grow. No matter the size, scale, or domain of the business, VoIP will impact it positively. 

We hope our ‘must-read’ list helps you decide what’s best for your business. 

However, if you still have doubts, our team of experts is here 24x7x365 to guide you and your business to a better communication solution. You can dial 1888-859-0450, or drop us an email at [email protected], and we will do our best to meet all your business needs.

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Ratnam Sinha

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Ratnam is an SEO enthusiast and content writer working as a Digital Marketer with Acefone. He is fond of traveling and new experiences. He is a huge Marvel fan and is always open to learning.

Virtual Phone System and Why Freelancers Need One!

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Acefone Editor

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category Contact Center calendar October 20, 2021 clock 7 mins read eye Reads: 603

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As the world continues to fight its way out of the global pandemic, one of the fastest emerging trends that many people are willing to venture into is that of freelancing. Freelancing offers people a much greater level of flexibility and comfort as they get to work from wherever they like, whenever they like.

According to Upwork, about 36% of the US’s entire workforce chose freelancing amid the COVID-19 pandemic.

Web developers, interior designers, content creators can all work on a freelance basis as long as their ideas, ethics and work quality distinguish them from others of their kind in the market.

A proper freelance work base, however, requires the same tools and resources that any small business would, for setting up. One of the areas that demand effective tools for communication in order to ascertain the professionalism of a freelancer is that of call management.

This is where a virtual phone system acts as the ultimate game-changer. A virtual phone system, also known as a hosted or a cloud-based phone system, runs over the Internet. And all one needs for it is a stable Internet connection and a smart device.

So, whether a freelancer works out of a traditional office space or even their bedroom, a virtual or hosted phone system can be of immense help to ensure that they’re able to maintain efficient, professional communication.

Additionally, a virtual phone system demands minimum financial commitment apart from the expenditure on basic tools and equipment.

Explained below are four ways in which freelancers can step ahead in their game by using a hosted phone system while tackling some of the most common issues:

1. Missing out on important calls, voicemails and texts

Modern-day small businesses and freelancers use only their personal cell phones to respond to potential customers and clients reaching out to them. Failing to have a system that efficiently tracks all incoming calls, voicemails and texts can lead to them missing out on some meaningful leads.

It may seem like the approach of simply sticking to personal communication devices is working; however, once a freelancer’s clientele gets bigger, the need for a virtual phone system also will.

Using a personal contact system in professional settings can lead to different problems such as:

  • Multiple people trying to reach you at the same time and none of them are able to get through. A hosted phone system can prevent this situation by playing hold music or professional messages to stacked-up calls until you can receive them.
  • The capacity of a personal voice mailbox is not designed to accommodate business messages. Personal voice mailboxes have limited capacity and are insufficient for someone trying to run their own business.
  • Personal smartphone voice mailboxes can auto-delete messages once they hit their storage level. If you are careless, this can lead to you losing some important messages permanently, thus, leading to the loss of some potential clients.

In the case of a hosted business phone systems, the storage space is extensive, and you do not have to worry about losing any messages. These phone systems offer multiple business-oriented features like call menus, business voicemails, on-hold music, extended hours of operation, etc.

2. Offering a professional call menu to callers

No matter how big or small, every business is a business at the end of the day. And so, equal energy investment should go into carrying it out.

No matter what kind of freelancer you are, your enterprise qualifies as a business if you offer your services on a transactional basis.

There is an excellent chance that it is not that difficult for a small business to respond to calls right away with effective call management. But, enabling a greeting message on a hosted phone system gives you an edge of professionalism and tells the client that you are putting in the extra effort.

The primary purpose of a call menu is to make you appear as professional as possible. But for this, you must set up a hosted phone system.

A call menu also offers multiple additional benefits for you as a professional:

  • It helps you offer a list of options to your callers that they can choose from. Clients can be given a choice to either get directly on the call with you or simply leave you a message in your voice mailbox.
  • Cloud-based phone systems that offer call menus also bring in other features. You can direct callers to your personal phone, record a message that explains your services and have it play each time a new caller dials you, set your hours of availability, and much more.

3. Setting up a unified system connected to multiple phones

If you are not a solo freelancer and usually have a team of co-workers taking up projects with you, a way to stay in touch with them during work hours is highly necessary.

Combining the team’s phones into a unified virtual phone system, you can also seamlessly collaborate with other small businesses. This helps increase the overall productivity of a business and does not even require any additional equipment or expenditure.

A unified cloud phone system also enables equal access to client calls and messages to all members of the freelancing team. This means, no team member is required to spend extra time ensuring everyone is on the same page.

A unified system helps simplify everything while also giving clients a very professional impression. Voicemails, text messages, and call history can also be accessed remotely, thus allowing freelancers to handle work from anywhere even when they’re on the move.

With advanced features such as live call transferring, one person of the team can transfer an ongoing call with a client to another, more suitable member of the team without having to disconnect the call.

Specific phone numbers can also be left out in case certain team members are not needed to handle clients directly.

4. Keeping track of all message and call details 

On some rare occasions, personal smart devices may freeze or malfunction in a way that all call and text-based data may get lost. While it is undoubtedly a frustrating ordeal, what makes it worse is that nobody can be held accountable for it.

With cloud-powered phone systems, an easy-to-use control panel helps keep track of all data that is being routinely collected. A cloud phone system stores the entire call, voicemail and message-based information in the account linked to it. This data can be accessed anytime and anywhere.

In addition to the dates and times of every inbound and outbound call, virtual phone systems also provide complete call details for tracking. These include call paths that show which option was selected by a caller on the call menu, whether a call was received or missed, and transfer details if there are any.

Such control panels also let you check storage space taken up by voicemails and how to free it up if need be. You’re also able to listen to existing call greetings and change them if you like, or view mailboxes and the messages that they store.

No business is too small for a cloud phone system

The thought that a cloud phone system is necessary only for big corporations and well-established businesses is way too old-school for today’s advancing times.

You do not have to be a tycoon to benefit from modern-day technologies, and cloud phone system for small business or virtual phone systems are certainly a change every professional needs to embrace.

These numbers promise a brighter, more prosperous future for every business. By deploying a hosted phone system, a freelance business also has greater chances of expanding into a full-fledged service provider.

Additionally, all the benefits of hosted phone systems can be subscribed to through traditional office phone systems as well as on personal cell phone numbers. You won’t even need any expensive tools or resources.

Times are changing faster than ever. The ever-evolving technology of hosted phone systems offers more capabilities and features to freelancers than ever before.

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Acefone provides a broad range of cloud communication services to businesses of all sizes, which includes Hosted Phone Systems, Free Phone Numbers, and Cloud Contact Center Solutions. Being the UK's leading provider of VoIP service provider, we always strive to provide excellent customer service and high-quality custom solutions to our customers.

How to Build a Powerful Customer Engagement Strategy For Improving the Overall Brand Experience?

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Himani

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category Operations calendar clock 7 mins read eye Reads: 2014

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Did you know: 95% of customers today seek proactive communication from the companies they do business with?

Buyers want to interact with you in a convenient, effective and meaningful way.

And to meet these ever-evolving customer expectations, you must have a sound engagement plan in place. In fact, it should be your prime objective, aligned with your business vision. 

Customer engagement is an essential part of a business strategy that ultimately contributes to the overall brand experience. If you successfully engage with your buyers, they are more likely to prefer you over other brands.

So, what is a customer engagement strategy?

A customer engagement strategy, essentially, is a business approach to building long-lasting relationships with your buyers. It involves understanding their journey and experiences with a brand across multiple communication channels, both online and offline.

An excellent engagement strategy enables you to offer seamless experiences to your audiences and ultimately, increase your sales. Doing so is indeed fruitful for both your audience and your business.

It isn’t surprising then that 72% of businesses claim that improving customer experience is their top-most priority. It helps them focus on value creation and get ahead of their competitors.

Put simply, it promotes a worthwhile end-to-end customer experience and efficient support.

And why is customer engagement important?

Regardless of the size and industry of your company, customer engagement tools have evolved as a crucial benchmark for all businesses. Now, engagement is about using different communication channels to engage with leads and exceed their expectations.

The importance of enhancing customer engagement can not be overlooked. It allows you to:

  • Boost customer loyalty: Brand loyalty can only come if you successfully deliver excellent customer service. Offer hyper-personalised experiences to your buyers and they’re likelier to return to your brand for repeat purchases in the future.
  • Increase revenue: The businesses that invest in better engagement processes and ideas achieve a higher customer satisfaction rate. This, in turn, results in increased revenue.
  • Creates a competitive edge: Focusing on creating a well-planned strategy helps you deliver a consistent customer experience, create business differentiation and attract new leads.

Additionally, the implementation of an efficient customer engagement model is the key to business success. Without it, brands will find it hard to grow and survive in such a competitive market.

7 valuable tips to build a foolproof engagement strategy

Buyers expect brands to understand their needs, desiring to be consistently engaged and assisted every step of the way. If you wish to achieve higher customer satisfaction levels, look towards the latest technology and new-age ideas.

Here is a collection of the most effective ways you can develop a great engagement process and build a loyal client base.  

#1 Use an omnichannel approach

‘Tis the digital era; netizens nowadays initiate their interactions with a brand on one channel but continue their conversation across multiple platforms. 

Thus, providing a consistent experience across all touchpoints is critical.

An omnichannel approach consolidates all user interactions across different channels such as websites, social media, phone calls, applications, or retail stores onto a single platform. Doing so helps brands engage with clients in a uniform, brand-compliant fashion.

Moreover, buyers wish for a holistic experience with brands, irrespective of the number of touchpoints involved. Offering an omnichannel experience decides if you have an effective engagement strategy in place or not.

#2 Promote real-time engagement with live chat

Kevin Stirtz, the author of one of the famous books ‘More Loyal Customers’, once said,

Every contact we have with a customer influences whether or not they’ll come back. We have to be great every time, or we’ll lose them.

Live chat is one such channel that allows your agents to interact with buyers by answering their queries in real time seamlessly. It facilitates a strong agent-buyer rapport by enabling instant resolutions. Often, agents are even able to share their screens or send links to guide clients.

Thus, a live chat platform can help you establish stronger relationships.

#3 Utilise chatbots to automate your customer engagements

Using chatbots as part of your customer engagement strategy can have a significant impact on your business. Research by Business Insider revealed that 80% of companies claimed they are either using or planning to use chatbots by 2021.

Chatbots can be used across all communication channels, including social media platforms, mobile apps, e-commerce websites, and instant messaging applications. They are increasingly being used for improved interactions.

#4 Enable co-browsing to provide live engagement

Businesses are increasingly focusing on visual engagement solutions such as co-browsing to cut through the clutter of marketing conversations and connect emotionally. 

In fact, according to Forrester’s research, browsing ranks first among other interaction channels, with a 78% customer satisfaction rating.

The revolutionary co-browsing technology enables agents to interact in real-time with a client’s browser, acquire a firsthand understanding of the problem and give an appropriate solution. It assists in resolving technical difficulties or complex form-filling to submit an application successfully.

#5 Encourage personalised conversations with video chat

Video chat solutions can be one of the most advanced and powerful tools in a brand’s arsenal of engagement tools, helping them deliver exceptional customer service. They’ve already established their contribution to the delivery of real-time conversations. 

These solutions reduce the number of touchpoints and enable smooth real-time interactions with clients around the world. Additionally, face-to-face personalised discussions allow you to discover problems quickly and provide compelling answers.

They are, put simply, vital for a successful engagement strategy. 

#6 Improve your customer engagement on social media

A social media marketing strategy can improve an organisation’s interactions with its audience, updating the latter about the latest offers, and driving repeat purchases. 

According to GlobalWebIndex, 54% of social browsers use social media to explore products.

You must use social media platforms to increase online engagement, and increase your social media followers, differentiate your brand, develop stronger relationships with your customers, and ultimately, enhance brand loyalty. Used appropriately, social media platforms can give a massive boost to your business.

#7 Collect feedback to improve your strategy

One of the most critical components of a successful customer engagement plan is to get regular feedback. It is important for a business to know if buyers are happy with their products or not.

Not only does this help you register their satisfaction or dissatisfaction, but it also helps you identify your strengths and weaknesses. You can then alter your offerings, your interactions and even your campaigns accordingly. 

Key user engagement metrics to measure user activities

Measuring user engagement with the correct metrics is essential because it offers meaningful insights into your audiences’ perceptions of your brand. 

These insights provide critical information about your products and if your service is resonating with your users. You can even design your future roadmap based on these metrics.

The following are the key user engagement metrics for measuring user activity:

1. Active users

This is a significant metric that measures the percentage of active users who use your product on a daily, weekly, or monthly basis. It assists you in understanding the trends that your users seek in a brand.

2. Customer retention rate

The customer retention rate metric tells you whether your audiences are sticking to your brand. 

A greater retention rate indicates that your users are more likely to use your product in the future. Measuring user retention can help you increase user engagement across all touchpoints in your product.

3. Core user actions

It evaluates if your customers understand the core messaging and can use the functionalities of your product. If they are using the key features, it implies that your service is actively engaging your users.

The bottom line

For a brand, creating a meaningful customer engagement strategy must be the top priority. If you want to survive in an ever-evolving, hyper-competitive market, you have to understand your customer’s expectations and establish effective communication with them.

Therefore, implementing a suitable engagement model will help you build stronger agent-client relationships, better conversion rates, and, lastly, enhance your business’s bottom line.

If you want to know more about such unique ways to improve your overall brand experience, get in touch with our team today at 1888-859-0450 or email us at [email protected].

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Himani

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Himani is a content writer at Acefone. She is an avid blogger and Youtuber as well. She loves to explore the miraculous world of technology. Connect with her on Linkedin

Expert Opinion: Redefine Customer Experiences to Future-proof your Business

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Acefone Editor

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category Expert Opinion calendar October 18, 2021 clock 5 mins read eye Reads: 646

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From the way we connect with people to how we consume information and purchase goods—we prefer everything to be seamless and quick. 

The scenario is no different for your customers.

They no longer just look for affordable products. They prioritise speed, accessibility, flexibility, and convenience. In fact, today, offering convenience is better than being better. 

But how do you do it?

It’s simple: redefine the customer experiences your business delivers. 

This, however, is easier said than done. 

In continuation to our ‘Expert Opinion’ series, I spoke to customer experience expert, David Avrin. With over three decades of success in marketing and branding, David is a successful CX and marketing keynote speaker and consultant. He has also authored four books.

David has spent 30 years of his life helping organisations craft messages that describe their objectives, purpose, and culture. However, it was just five years ago when he realised:

“What we say about ourselves is far less impactful than what other people say about us.”

This was a huge turning point in his journey, shifting his focus from marketing and branding as the most significant differentiator, to recognising customer experience as a more meaningful aspect. 

In fact, this change led to one of his most insightful books—Why Customers Leave and How To Win Them Back.

So, without further ado, here are some excerpts from our conversation with David about evolving customer expectations and how you can satisfy them.

What defines a good customer experience?

I believe customer experience is much more than ‘service with a smile’. It’s examining every point along your customer’s journey and asking—can this be done better, faster, smarter, more conveniently, intuitively, memorably, or simply with less friction?

Today, customers have a plethora of options to choose from at their fingertips. So, when they feel they’re not heard or cared for, they leave. 

And why this is more important today than it’s ever been before is because they don’t just leave. They leave and tell thousands of people about their negative experiences with you. 

I believe there’s a magic phrase in business: tell your customers what you can do for them. Then they know at least you’re making an effort to do something different. 

Are digital assistants and AI the perfect solutions to the rising consumer needs?

I think chatbots are getting better. 

They have a role, and the role is essentially to answer the frequently asked questions. But I tend to be the one who doesn’t ask questions that are frequently asked. So, it’s about omnichannel solutions for me. 

AI-enabled chatbots are a wonderful resource, as long as they also give customers the option to connect with a real-time human agent.

In fact, if you don’t offer customers the option to engage with your agents, then it’s not support, it’s social engineering. It’s simply you pushing your customers to do business with you the way you want them to, as opposed to the way your customers want.

Customer experience is more than just creating wow moments. You need to be remarkably easy to do business with—easy to contact, easy to buy from, easy to consume information, and easy to get solutions.

What are some effective strategies that can help businesses retain customers during a global crisis?

Firstly, walk your customer’s journey and eliminate all the points of friction, delay, and frustration.

Secondly, get a fresh perspective and go through your buying process. You may have wonderful products and services, and great pricing, too, but if your customers have to wait, you won’t live up to their expectations. 

And last but not the least, understand the changing world and expectations of your customers. In simpler terms, move from product-centric to a customer-centric approach. 

Is social media a suitable medium for businesses to win more customers?

Social media is sort of conspicuous in its absence. 

It is an incredible way to enhance your profile, engage, communicate and share your success. However, it’s not a very good mechanism for sales.

You can connect with your customers and be a part of the conversation. Otherwise, the conversation happens without you. You need to make sure you’re a part of it.

Also, I believe social media is your front porch. It’s meant to promote what you believe and stand for. It’s not a forum for people to talk about how much they hate you, but a mechanism for your customers to converse, complain, or comment.

How can newly launched businesses gain the trust of their customers?

Startups are already too focused on what they do, how they do it, and whom they sell to so that they can communicate with them. 

However, they need to be very conscious and intentional in designing their customer journey. How customers learn about them, buy from them, and how they follow up—all this shouldn’t just work for them, but it should be convenient and intuitive for their customers as well.

I’ve seen people putting up websites with exceptional designs and animations, except visitors couldn’t find the relevant information.

They say: “It’s just the third tab set on the top. Go to the drop-down menu, it’s the second one from the bottom.” And I’m like, “Well, you designed it. How are we supposed to know all of that?”

So, walk your customer journey with fresh eyes and move it towards simplicity and predictability. After you’re sure you have a great product and great service, simply focus on convenience.

Wrap up

With this interview, David Avrin has not only shown us the importance of creating seamless customer experiences but has also given us valuable insights on how to deliver them.

No matter your industry, size, or scale, all you have to do is prioritise your customer’s convenience and satisfaction, and you can create a loyal clientele that will help you thrive. 

If you are looking for solutions that help you elevate the customer experiences your business delivers, the cloud is the way to go. 

For more information on how you can utilise the power of the cloud in your business, write to us at [email protected] or call us at 1888-859-0450 .

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Acefone provides a broad range of cloud communication services to businesses of all sizes, which includes Hosted Phone Systems, Free Phone Numbers, and Cloud Contact Center Solutions. Being the UK's leading provider of VoIP service provider, we always strive to provide excellent customer service and high-quality custom solutions to our customers.

What are Free Phone Numbers and Why Your Small Business Can’t Live Without One

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Yukti Verma

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category Contact Center calendar October 15, 2021 clock 9 mins read eye Reads: 755

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Business communication system have come a long way since their introduction. From simple letters to magazine-like catalogues, phones, and then online communicationsinteracting with organizations has become easier over the past few decades. 

This accessibility can be attributed to the technological advancements in communication systems. With each successive iteration, these systems are improving performance, decreasing prices, and making communications secure and more reliable than ever before. 

The most recent introduction of cloud communications has changed the game. While many businesses have yet to shift their business operations on the cloud entirely, cloud communications have seen a rapid adoption rate. 

With modern tools like smart Interactive Voice Response software, missed call solutions, and robust automation tools, cloud communications are paving the way for the future of business communications. 

The goal of cloud communications

As the world heads towards more digitization, technological adoption seems to be the way of the future. Business success is now measured not solely on an organisation’s presence in the market but on how well they are reacting and adapting to the changing landscape. 

While cloud communications solution boast of benefits in all spheres—costs, operations, automation—the true goal of the tools of this service is to offer seamless interactions between businesses and customers. 

For this, cloud communications bring to the market a range of features. Since its operations run via the Internet, the technology is more secure, cheaper, and requires little to no hardware knowledge for smooth workings. 

A free phone number is one such service offered within the realm of cloud communications. 

What are free phone numbers?

Free phone numbers are ubiquitous in today’s business communications. They are built on the premise of free calls for customers. Rather than billing the origin or source of calls, the costs for calls made to free phone numbers are borne by businesses. Thus, callers do not have to pay a penny!

There are various kinds of free phone numbers designed to serve the various requirements of a business. The broad categories are: 

  • Domestic free phone numbers

These are primarily used by small businesses and startups hoping to expand their reach. Domestic free phone numbers allow calls within the UK or the country of your service provider completely free of charge. 

Callers can identify these numbers in the UK by their distinct 0800 prefixes. All calls made to these numbers within the country are not charged at the origin. 

Free phone numbers are extremely popular with support centers as they serve as post-sales service for customers and enable them to resolve their queries at no cost.

  • International free phone numbers

Businesses grow over time. While initial days are spent expanding reach within the native country, gradually, business leaders need to think of moving beyond their territorial borders. 

And in this growth phase, a critical consideration is connecting with customers overseas. More importantly, how do they connect with you should they face any issues. 

This is where International Phone Numbers come into the picture. Built on the same concept as domestic free phone numbers, these allow clients from anywhere in the world to make a call to your business, free of charge. 

Another sub-category of International Phone Numbers is Universal International Free Phone Numbers (UIFN). These have the unique advantage of not being limited to a single country. 

Unlike the other types of free phone numbers that are limited to one country, universal free phone numbers can be located in multiple countries. As long as they are registered in two different countries, businesses can receive calls without paying extra from any part of the world. 

  • Vanity free phone numbers:

Have you ever seen a phone number that barely resembles a number? 

You must have seen commercials that end with a person urging you to call wacky numbers like 0800-FLOWERS or 0800-CARS-4-YOU. These unique numbers are known as vanity numbers. 

While they may look alpha-numeric, vanity phone numbers are plain numbers, easily dialled on a number pad. The reason for their form factor is the fact that following an alphanumeric format makes a contact number easy to recognise and remember.

Businesses that provide a particular service, such as a flower shop, can easily opt for a vanity free phone number and have people remember and associate the brand with that number. 

Why your small business needs a free phone number

Going over the basic premise of free phone numbers, frugal business leaders would be clenching their purses. After all, businesses end up bearing the costs for all incoming calls made via these free phone numbers. 

Then that begs the question—why should your small business, running on small capital, burn money on free phone services? 

The answer lies in understanding how free phone numbers are beneficial to your business communications. More importantly, how the consumer perception of your brand changes when you employ one of these numbers. 

Here are ten reasons why free phone numbers are the right investment for your small business: 

  • Establish credibility

Businesses, especially enterprises, have a free phone number on retainer. This is done not just to provide free calling services to customers but to build a serious and professional image in the minds of audiences. 

Seeing a free phone number on a website relays the notion to users that the business takes concrete steps to provide good customer service. 

  • Improve customer satisfaction and confidence

Imagine a therapist who would not charge you anything to not only listen to your problems but also provide you with quick and accurate solutions. 

This is what are free phone numbers does for your customers. 

It allows them to call your business for any issues they might face. This builds a sense of comfort in the minds of your customers as they feel they can reach out to your business at any time, from any place. 

It also incentivises customers to reach out to your business and improves their satisfaction rates. 

  • Be popular

Phone numbers are tough to propagate. Not only can they be tough to memorise, but customers are also less likely to store business numbers on their personal mobile phones. 

By deploying a free phone number, your small business has the advantage of being registered into the national directory of your country. This makes it much easier for customers to look up your number and for you to spread your number across the market. 

  • Expands reach

Both domestic and international free phone numbers spread over large distances. This lets you stay in touch with existing customers and enable new customers to reach out to you without any costs. 

As free phone numbers are not limited to an area code, they also present a larger-than-life image of the brand, allowing you to reach previously untapped markets. 

  • Affordability

This might seem unreal. However, if you calculate the total costs of incoming calls, you will find that free phone numbers are the more affordable option for your business communications. 

With a trusted telephony provider like Acefone, you can get a free phone number for as little as £5 per user per month. 

These low costs are a result of the cloud. Cloud communications transmit calls over the Internet, allowing you to reduce your calling costs drastically. You don’t even need to invest in bulky hardware or regular maintenance and updates—your service provider does the needful. 

  • Grow with your business

The biggest concern small businesses have during their growth phase is staying connected with the influx of new customers. With a free phone number, this concern is a thing of the past. 

Cloud-based free phone numbers allow you to increase or decrease the number of phone lines as and when your business scales up or down. The best part? All of this comes at a very reasonable cost. 

So, you never have to worry about leaving your customers in the dark. 

  • Automate processes

Free phone numbers are designed to increase the call inflow to your business. This might seem overwhelming to small businesses. 

However, businesses can automate inbound call processes with modern tools like auto-attendants, virtual receptionists, and intelligent IVR systems. This not only saves time for agents to refer to callers with more serious queries but also ends up saving a lot of money for your business. 

  • Portability

Businesses are not static. Companies can change their office spaces or move to a different city or location based on their growth path. 

With traditional phone systems, this move can be tedious. However, as free phone numbers are cloud-based, these problems are not your concern. 

As you move to a new location, your free phone number moves with you. 

  • Easy to remember

Vanity free phone numbers, as mentioned above, have a unique alpha-numeric form. This helps businesses highlight their service and helps people remember them when the need arises. 

Even free phone numbers that are not vanity numbers are much simpler and easier to remember. 

Where can you use your free phone numbers?

While highlighting the benefits of free phone numbers is essential to building a strong case for its deployment, one must also understand where they can be used in business communications. 

  • Service 

This use case is one of the most popular and widely used. 

Businesses want to provide their customers with a good experience. While some may think that the duty of a business ends when a customer has made a purchase, it is actually where the relationship starts.

Post-sale services are crucial to maintaining and retaining customers for reselling opportunities. With free phone numbers, you can build this relationship without any strings attached. 

  • Information

With a free phone number, callers have an incentive to reach out to you for all sorts of information—product details, price, availability, or even exciting business opportunities. 

Without customers having to spend any money to call your business, they are more inclined just to pick up the phone and contact you. 

  • Marketing

Free phone numbers have a role to play in your next marketing campaign. While you can lure interested customers in with the prospect of a free phone number on your marketing collateral, it can also give you insights into the success of your efforts. 

Free phone numbers can create temporary extension lines associated with a particular campaign in a specific location. The number of calls on that extension can provide you with data on the success or failure of your marketing campaign. 

Conclusion

Free phone numbers are one of the most convenient and affordable ways to expand the reach and increase your customer base. Being able to reach out to you at any time of the day, from anywhere in the world, completely free of charge is a privilege they will not forget. 

While small businesses may not see the advantages of free phone numbers right away, the reasons above are sufficient enough to shift your focus to this service. 

However, it is always important to first understand the requirements of your business communications before deploying any service. Other benefits like improved customer satisfaction, while appealing, are additional perks of a free phone number. 

If your small business is looking to add more customers from different parts of your country, or the world, then a free phone number will do the trick. As more and more people reach out to your business by calling you on these numbers, there is a higher chance of more conversions. 

Small businesses may choose to seek out local numbers during their initial days. However, to turn into an enterprise, you need to try your hand at free phone numbers.

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Yukti Verma

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Yukti is a content marketing enthusiast with a soft spot for Saas. She loves weaving complicated concepts into simple stories. When not at work, she is found reading books or watching movies.

Driving Exceptional Customer Service through Video Calling!

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category Interaction Hub calendar October 13, 2021 clock 6 mins read eye Reads: 810

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The relationship between brands and customers has evolved rapidly over the past few years. With this new digital era, the introduction of social media, as well as improving communication technology, has brought the entire world much closer. 

This is also reflected in the dynamics between customers and companies. Businesses today are constantly on the lookout for new channels to fulfil customers’ need for instant communication and gratification.  

This need was exacerbated during the COVID-19 pandemic, which ravaged worldwide for most of 2020-21. The pandemic and lockdown pushed the general masses into a state of panic and paranoia. Consequently, customers started demanding instant and efficient customer service to solve their problems—whether it was to fix their broken washing machine, or for simply ordering a gift for someone’s birthday. 

Personalised interactions became the buzz as companies began exploring possible new channels. This is where video-enabled services were introduced to provide effective customer support. 

In recent years, video chat has emerged as a preferred choice of channel for people to talk to each other and stay connected. It rose in prominence especially during the lockdowns and were used regularly to stay in touch with friends and family.

Video-based customer service

All of us are familiar with mobile applications which are capable of providing video-based calls and conferencing—Whatsapp, FaceTime, Google Meet, and Zoom. Using video chat for customer service is simply extending the capabilities of such platforms to provide customer-centric services. While this is not a new practice altogether(~100 out of 500 largest global businesses introduced this service in 2018), its mass adoption is still yet to be desired. 

The pandemic served as the watershed moment for the prompt adoption of video customer services by businesses worldwide. These systems allowed the companies to connect directly with their clients and solve their issues in real time. Here we discuss the major benefits brought on by the video chat technology in delivering excellent CX

  • Decrease resolution time by solving issues faster

The time taken to resolve an issue is invariably dependent on the number of touchpoints between the customer and the relevant support agent. Video chat ensures that this time is minimised by replacing all of these touchpoints in one fell swoop. Video chat provides a visual aid to the agent, which enables a greater understanding of complex technical problems, quick diagnosis and immediate prognosis in real-time.

  • Do away with long customer queues

Long waiting hours owing to overflowing customer queues is one of the most popular reasons for customer dissatisfaction. It is estimated that 34% of customers who hang up do not return. 

With the assistance of video chats, companies can negate long queues by identifying the exact problem in real life, providing immediate help and thus, decreasing the chances of follow-up requests.

  • Lower service costs

Providing customer support on multiple channels can add up to huge costs. Therefore, it becomes critical to strategically choose and invest from amongst the multiple options. Video service tools are usually much cheaper in terms of their support costs as compared to other channels. Furthermore, the ability to close tickets on video without requiring further follow-ups means lower costs for infrastructure. 

  • Drive customer satisfaction rate

Video conferencing stands out from other channels by introducing the element of empathy and personalisation to provide direct and real-time customer engagement. Agents can guide customers through issues with relative ease and comfort. This speedy resolution translates into an increased customer satisfaction rate.

  • Build brand loyalty and improve retention

Personalised customer engagement through video conferencing delivers a positive experience, which in turn drives brand loyalty and ensures customer retention. Positive customer experience also contributes towards revenue; as per surveys, 80% of customers tend to buy more products or services if they find the customer service engaging and effective.

If implemented strategically, video customer services can develop strong relationships between the brand and the customers by inducing a feeling of trust and care. There are multiple ways to approach the implementation of voice and video call resources.

Here, we discuss some practices which promise to deliver the maximum potential of these tools:

  • Building a knowledge base

The use of video service tools can be extended beyond real-time engagement by creating an extensive knowledge repository of informative videos. These videos can replace the long textual guides and FAQs by instructing the customer through visual aids. It would also drive customer experience by making the process more interactive and engaging.

  • SEO optimisation

The creation of an informative knowledge base would serve no purpose if it does not reach the right audience. Businesses can use SEO optimisation tools to relay information using targeted keywords, specific descriptions, and other relevant tags. Search engines are trained to highlight web results with high-quality content and large traffic. SEO optimisation is an important strategy to maximise the reach of your published content. 

  • Creative use of videos to speed ticket resolution

The most important metric for any customer support agent is the number of query tickets closed each day. While a video interface would allow the agents to solve issues quickly through visual diagnosis, one should always utilise the capabilities of these tools in the form of interactive walkthroughs and pre-recorded tutorials which can be consulted during live customer support.

  • Integration with CRM

Integration of the video chat with the in-house CRM software would greatly increase the efficiency of the entire customer support infrastructure. By implementing this integration, you can send targeted video tutorials to a specific audience in order to solve their most frequent issues. Agents can also utilise the information gleaned from the CRM during their live engagement for further personalisation.

  • Video analytics to optimise support

Plugging in video analytical systems can generate actionable insights to optimise and improve the level of customer support. These analytic tools can work on pre-recorded videos as well as live customer support. It gathers data to track the degree of customer engagement—such as how much of a video did a user view, or where did they pause to ask questions.

  • Streamlining of video customer service protocols

An important aspect of providing video-based customer service is to ensure a standardised and uniform level of decorum and proficiency across centers. In simpler terms, you would want your agents to provide the same standard of service, be it a metropolitan or a small village town. Therefore, streamlining these protocols and organising training sessions is critical to ensure a homogenous quality. 

Conclusion

The importance of a great customer experience is known worldwide. In this context, video customer service tools emerge as a strong contender for driving a positive customer experience. Building credible relationships with the customers through engaging video conversations would also go a long way into building brand loyalty.

To know more about this, get on-call with our cloud experts at 1888-859-0450  or drop an email at [email protected]!

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Acefone provides a broad range of cloud communication services to businesses of all sizes, which includes Hosted Phone Systems, Free Phone Numbers, and Cloud Contact Center Solutions. Being the UK's leading provider of VoIP service provider, we always strive to provide excellent customer service and high-quality custom solutions to our customers.

How Cloud Communication Can Help the Shipping Industry

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Yukti Verma

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category Contact Center calendar October 11, 2021 clock 7 mins read eye Reads: 595

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The shipping and delivery industry has seen a boom in recent times, particularly during the COVID-19 pandemic. Global national lockdowns gave way to the rise of online shopping—for both large and small businesses. 

The demand spurt can be linked to businesses that are offering discounted and next-day delivery services to stay ahead of the competition. Cloud communications can help the shipping industry sail through the waters by ensuring that they are performing in line with customer expectations.

The shipping industry is prone to many issues—delays, lost packages, spillage. Whether things go right or wrong during transit, keeping the customer informed is paramount to running a successful shipping business.

This article will explore how cloud communications can help the shipping industry stay afloat in a world where consumers want instant information and gratification.

Establish your customer’s communication preferences and keep them updated

All of us anxiously await the arrival of our packages. From the moment an order is placed, customers expect updates and regular communication from businesses. If this is not adhered to, there can be trust issues between customers and businesses.

Cloud communications help you keep track of your customer’s parcel from order to warehouse, through to delivery. You can also save their preferred method of contact and use it to update them on their order status.

You can seamlessly connect your solution with a CRM system, so it is easy to keep track of all orders. You can also send automated emails or SMS messages to update customers on the delivery of their packages. 

By keeping customers updated, they are less likely to call you asking for information—saving your staff time and your business money. 

Use IVR systems to direct customers to the right department

Shipping companies often have different departments for customers who are sending packages and different departments for those who’re receiving a package. In such instances, an IVR system can be a great tool to point customers in the right direction.

By using a smart IVR with your cloud based phone system, you can route clients to the relevant department via voice or keypad inputs. Thereafter, they will then be put straight through to an agent best suited to answer their query. 

You could also ask customers to input order numbers or delivery references, via keypad tones or voice, so your system can pull up their account information as soon as an agent answers the call.

IVR systems can save businesses time and money by enhancing agent productivity and response times and eliminating the need for extra staff or redundant processes, ultimately augmenting the experience a business delivers. 

An organisation that is more responsive and considerate towards its clients is bound to be more popular and can expect an increase in business dealings.

Collaborate across teams and warehouses to ensure parcels arrive on time

Hosted phone solutions allow free and easy communication both internally and externally—whether it’s within teams or departments, or with vendors and customers. 

I0f staff in one warehouse encounters an issue, they can quickly inform the other branches of any impending delays. 

This type of collaboration means that, in the event of a significant delay, your marketing team can quickly update the relevant information on your website and edit delivery times accordingly. 

When all the internal stakeholders are informed about the latest developments, the information flows seamlessly and smoothly to your external stakeholders as well. Most customers won’t mind waiting, especially under the restrictions imposed by COVID, as long as they’re aware of their product’s journey. 

However, they won’t be happy if they’re kept in the dark and made to guess the whereabouts of their packages. 

Keep in touch with drivers on the go

The nature of shipping companies means that often drivers and other staff will be on the move. However, this doesn’t mean that drivers are unreachable during transit. As long as they have a stable Internet connection, cloud communications can keep them connected to your business, allowing managers to track them remotely. 

Should a customer call for an update on a delayed delivery, support agents can easily contact delivery agents for updates. This information can then be relayed to customers.

Ensuring that deliveries are completed effectively and communication on the go are key elements of keeping a shipping company running. Drivers with Internet-enabled devices can also be tracked, and their location information can be shared with customers to add more accountability and openness between businesses and their clients. 

With plenty of communication channels—from calls to emails and instant messaging—office staff and drivers can communicate in real-time and ensure that customers receive the best possible service.

Communicate openly when things go wrong

We have all heard of examples where shipping companies lose parcels. With a giant network of countries, this can happen from time to time. However, clients might feel frustrated if the company has no customer service number to follow up with. 

Thus, having a customer service team is important to build your customers’ trust in your shipping company. With cloud communication systems, it is easy to host your own contact center from anywhere in the world.

Hosted contact centers allow you to communicate with customers should something go wrong. Agents can be hired from all over the world and work remotely for your company, using any Internet-enabled device. 

Contact centers aren’t just useful for when things go wrong either, you can answer queries and upsell products and services when customers call, meaning there’s a chance of increased profits too. 

You can manage your cloud phone system from your device too. Your smartphones offer you the ability to log in to your online portal, giving you access to detailed analytics on call waiting times, call costs, recordings and so much more. This means you can monitor the performance of your call center on the go!

Use instant messaging to give customers real-time updates

Another advantage of cloud communication is the ability to use instant messaging as part of your customer service strategy

Instant messages can come through to your agents in real-time, and they can reply to customers with quick updates on their deliveries. This negates the need for long call queues, keeping the lines free for more complex questions, and saving both the customer’s and agent’s time. 

By using your cloud communication system in this way, you are showing customers that you are open to quick and simple communications, and even ready to act should something go wrong. 

Instant messaging is a swift and easy win for shipping companies, allowing them to communicate with a much higher number of customers in much less time.

Keep detailed records of customer information within your phone system

With many shipping companies operating around the world, it can be difficult to stand out from the competition. One way you can do so is by offering a highly personalised service. And fret not, it isn’t as time-consuming or costly as you might think!

Use the online portal of your cloud communication solution to save detailed notes on each customer account. This means that you can create targeted marketing campaigns based on the customer’s previous orders or recommend products and services to enhance their experience and save them money.

The notes section can provide a lot more information—from a customer’s contact preferences to their previous orders, and even conversation details. This information is accessible on any  cloud phone system, and can be accessed by all connected staff.

By using the notes section to your advantage, you can offer each customer a personalised service. This gesture allows them to build a solid and lasting relationship with your business. 

Use cloud communications for the shipping industry

In terms of customer communication, experience, and collaboration, cloud communications can really take your shipping company to the next level. Your solution augments your internal communication, ensuring that everything stays in place and you’re able to deliver orders on time.

However, your solution also allows you to keep buyers informed of where their packages are. And in case of any unexpected delay, you can quickly update them and make up for the inconvenience via offers, discounts, or coupons.

If you’d like to find out more about cloud communications for your business, call us today at 1888-859-0450  or drop us an email at [email protected]!.

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Yukti Verma

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Yukti is a content marketing enthusiast with a soft spot for Saas. She loves weaving complicated concepts into simple stories. When not at work, she is found reading books or watching movies.

Dissecting an Effective SaaS Omnichannel Lead Acquisition Strategy

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category Contact Center calendar October 8, 2021 clock 6 mins read eye Reads: 575

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Leads are the starting point for any business setup, and the number and growth of these leads translate directly into the operation’s success.

In simple terms, more qualified leads = more sales. 

The importance of lead generation and nurturing for business success is evident from the necessity of the ‘door-to-door’ salesmen, who relied on their conversational skills to convert potential leads into loyal buyers. 

However, the modern-day lead conversion process has come a long way from then. The integration of digital communication tools has been a welcome addition to the arsenal of sales and marketing teams. And rightly so, given the rapidly increasing competition in the industry. 

This change has been felt even more profoundly by SaaS companies.

The lower barriers to entry into the SaaS sector have led to a stupendous increase in the number of SaaS providers—the number doubled across 3 years (2017-20) from 3500 to ~7000 globally! 

Therefore, it becomes critically important to have a robust lead generation and acquisition strategy to thrive in such a competitive environment. 

Fortunately, multiple tools that drive customer acquisition for users already exist. Some of these are SEO, email marketing, and social media.

Lead acquisition strategy: omnichannel experience

However, the mere presence of such tools is incomplete without the existence of a well-structured strategy that assembles these bits and pieces into a meaningful ensemble. 

An effective lead acquisition strategy has to be devised exhaustively—taking care of the top and bottom of the funnels and optimising the mid-funnel of the customer journey. 

One such strategy is the use of an omnichannel experience for lead acquisition and nurturing.

An omnichannel experience is defined as one that provides customers with a host of touchpoints through which they can interact with the brand, thus enabling an integrated, seamless experience across various platforms and devices. 

The advent of social media has opened up numerous avenues, allowing meaningful two-way communication between customers and brands, irrespective of time and location.

Several industry surveys have validated the clear benefits of an omnichannel lead nurturing strategy. 

In 2017, the Harvard Business Review conducted an extensive study of the active omnichannel experiences. It noted that the customers reported 23% more repeat purchases within 6 months of an omnichannel shopping experience and they were also more likely to spread the brand’s name to their family and friends.

Building an effective omnichannel lead acquisition strategy

An omnichannel lead acquisition strategy has become a must-have in the current business environment instead of just a good-to-have. Here, we will dissect such a strategy into its most fundamental processes and discuss how to modulate the various parts to your requirements. 

In the end, you will be left with a robust approach that focuses on converting your potential leads into your most loyal customers.

  • Designing the right mix of channels for engagement along with metrics for analysis

Email marketing has been the conventional lead engagement strategy employed throughout SaaS companies, whether in the form of email newsletters, product-trigger emails, or marketing campaign emails. 

However, reliance on a single channel tends to constrain the potential engagement that can be carried out with customers. Therefore, it is vital to supplement personalised emails with other scalable channels.

The top of the funnel should be designed to enable the maximum possible inflow of customer leads, and an omnichannel experience laid out across multiple platforms does exactly that. 

It is also important to establish benchmarks and metrics that will allow the analysis of these channels. You can measure whether a particular channel brings you the correct type of leads.

Benchmark metrics such as conversion rates are very effective in distinguishing between potential and disqualified leads. Additionally, you can integrate the funnel with your CRM system to automate the monitoring of these metrics. This will help you see which channels are the most effective in capturing and retaining which customer personas.

Other important metrics include the % of disqualified leads, customer lifetime value, and churn rate.

  • Optimising mid-funnel traffic for lead nurturing through various tools

The next step is to evaluate the productivity of each channel and try to identify the best ones, in terms of the volume and value of customers converted.

The ideal strategy would be to couple such channels with various lead engagement tools and techniques. Doing so would optimise the mid-funnel traffic for maximum conversion.

  • Surveys are still the most legitimate and scalable technique to capture customer data. They can be added at various interaction points, such as email login, demo request, and subscription or signup form.
    Over the years, many advanced tools have been developed to extensively customise surveys with dynamic question structures, allowing aggressive profiling of customers.
  • Chatbots is the latest buzzword in the e-commerce space, emerging as an AI-powered tool capable of holding intelligent conversations with the customer.
    These powerful technological innovations have found widespread use in the scenario of providing instant support to customers 24X7. Common questions can thus be automated and delivered to customers via chatbots.
  • The referral programme is another essential strategy used by brands like PayPal, Uber, etc., to drive lead generation. The idea behind these programmes is to increase the chances of conversation by encasing it as a referral from a trusted person. They can be modified to leverage social media influencer networks.
  • SEO, or Search Engine Optimisation, is a popular method of driving online traffic through targeted content creation on all forms of digital resources, effectively guiding prospects through the sales funnel for SEO to conversion.

According to industry reports, organic search traffic remains the most significant contributor to lead generation for top SaaS companies, somewhere around 77%. The most widely used techniques are generating links, keyword targeting, and commenting.

  • Lead profiling and nurturing based on multiple factors

It is advisable to segment leads into various fits based on tangible factors (geolocation) and intangible factors (intent). These segmentations can be utilised to develop customer-centric content. Tailored content is capable of nurturing these leads further through increased and personalised engagement.

One example of achieving this is through the utilisation of the customer’s geolocation data. SaaS companies can customise their emails, notifications, and ads based on the target’s location.  This enables a personalised omnichannel experience for the customer and could be customised to market, say, a particular store nearby their location

Similarly, funnels can analyse the growth of a lead across the various stages of the customer journey. This can be used to understand metrics like intent and engagement of the lead with the brand. This information can then be used to drive personalised content in the form of emails or notifications to drive retention and conversion.

Robust lead acquisition strategies are known to return as high as a 400% increase in the total qualified leads for SaaS companies that decide to take the plunge.

The techniques discussed above can potentially fine-tune your SaaS marketing and growth curve. Leverage the concepts discussed above with specific in-house modifications as well as experiments to enhance your lead acquisition!

To know more, get on-call with our cloud experts at 1888-859-0450  or drop an email at [email protected]!

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Acefone provides a broad range of cloud communication services to businesses of all sizes, which includes Hosted Phone Systems, Free Phone Numbers, and Cloud Contact Center Solutions. Being the UK's leading provider of VoIP service provider, we always strive to provide excellent customer service and high-quality custom solutions to our customers.

11 Ways to Integrate a Virtual Phone Number System into your E-Commerce Business

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category Contact Center calendar October 6, 2021 clock 8 mins read eye Reads: 624

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As the e-commerce industry flourishes, e-retail revenues are expected to rise to a figure as steep as 5.4 trillion US dollars in the year 2022.

Although presently Indian businesses use centralized virtual numbers for managing huge volumes of incoming calls, now there are providers that also help businesses procure Indian virtual numbers.

Even today, a phone call continues to be one of the most preferred ways of interaction that customers choose in order to connect with a company.

Virtual numbers provide refined customer service without any geographic bounds. They increase business efficiency and positively impact the overall productivity of every workspace.

In a world where e-commerce looks like the only way forward, there are multiple ways in which a virtual phone number can help an organization with its operations.

Below are some of the explanations of how a virtual phone number system can help businesses today.

1. Trust generation in the customer base

As soon as a potential buyer sees a phone number listed on a company website’s contact section, their faith in the brand deepens. If the process of getting information about a product or a service seems taxing or frustrating, the buyer may change their mind and move on to a different brand.

If reaching out to a company is a cumbersome process, nobody would be expected to have many purchase-related interactions. When a person decides to invest in a new product, the company producing that product should be present for the buyer at every step of their journey.

Today’s customers demand interaction before they invest time and money in a brand. If a company’s communication system is discrepant, it is unfair to expect customers to stay loyal to it.

2. Enhanced user experience

Virtual phone numbers provide a human-support system that buyers seek during their physical shopping experiences right on their phone screens. A virtual number enables a human-driven approach even towards buyers that are shopping online.

According to BigCommerce, 67% of the millennial population and 56% of Gen Xers prefer online shopping as opposed to in-person shopping today.

For securing customer relationships and building better customer loyalty, switching to a virtual phone number is the need of the hour.

 3. Automated greetings & attendants 

Modern-day consumers are more likely to purchase from a seller that remembers them by their personal details and makes recommendations based on their purchase history with the brand.

It is evident that personalization continues to be a game-changer in today’s market for both, the service provider as well as the service recipient.

To offer services that are not time-bound, the e-commerce industry can benefit hugely from a personalized virtual phone number. The induction of an Interactive Voice Response system (IVR) with the use of the cloud technology can help to imitate human support during off-hours of work.

Virtual number systems can also be trained to greet each caller with a customized greeting. Small additions such as playing music during call waiting times, carefully placed promotional messages etc., contribute greatly to the betterment of the customer experience a company provides.

 4. Remote access & access to mobility

As a direct consequence of the coronavirus, alternative work options have triggered trends such as working from home or remote locations. In such scenarios, attending customer calls while physically being present in the office premises is not an option anymore.

Virtual phone numbers allow customers to connect with the company from anywhere by using cloud technology. In order to attain the facilitation of remote sales and have well-functioning support teams, e-commerce requires virtual numbers.

Setting up call support apparatus can prove to be a big hassle, leading to a cluttered workspace. It requires physical infrastructure like servers, hard drives, computer systems, cables, call routers etc. that may take up a lot of time and money to assemble.

A virtual phone number system, on the other hand, is completely based on the cloud. There is no need for any physical setup but only a device of your preference. It can have all employee contact details mapped onto its portal within a few minutes.

Once phone numbers are mapped, the virtual number distributes all incoming calls according to which employees can deal with what set of problems, thereby, performing efficient call routing.

 5. No time constraints

Missing important phone calls from customers may be a deal-breaker for an organization’s progress in the longer run. Agents cannot be expected to work 24×7 and infrastructural issues can lead to downtown as well.

A virtual phone number provides for call logging and call recording. It also gives you the feature to receive all your voicemails as emails. This helps a company trace back all the important calls that it may have missed. Recorded calls can also be used to dig out and analyze useful customer data.

 6. Improved CRM integration & call management solutions

The simplest definition of Customer Relationship Management (CRM) is that it is a process through which a business administers its interactions with the customers base by using data collected over time for analysis.

Today, with how quickly and consistently technology is evolving, the data stored and recorded on a CRM can be integrated with any virtual phone system. So, when a customer reaches out for enquiry and better service, their information can be displayed on the CRM portal right on the agents’ screen.

This not only garnishes the interaction with a layer of personalization but also cuts down on the time that a support agent may spend skimming through multiple screens trying to find appropriate information.

7. Toll free calling

When your customers are located in a different country, they might hesitate to call your business because of how expensive international calling is. In fact, many might also prefer to connect with a local business rather than an international one.

Virtual phone numbers allow you to get a local number in multiple countries and help you create a local presence. You can even get a toll-free number in other countries to encourage customers to call you more often.

 8. Call routing & call forwarding

Virtual phone numbers can also facilitate call routing and call forwarding.

Call Routing on virtual numbers, directs calls from customers specifically to agents or departments who can best address their queries. This helps with the first call resolution rates as calls are redirected only to agents who are capable of solving a particular kind of problem.

They can even play a pre-defined message in times of holidays and special occasions when agents are not available.

It also helps in employees not having to engage in repetitive calls that can be a threat to their daily productivity.

As far as missing out on calls that could have proven to be important and beneficial is concerned, virtual phone numbers are capable of call forwarding. This means that calls made to the company’s virtual number will automatically be forwarded to agents on their personal numbers for immediate assistance without any delays.

This helps in strengthening the company’s relationship with its customers due to round-the-clock assistance, thereby also paving the way for seamless customer engagement.

 9. Order management with virtual numbers

Virtual phone numbers can maintain an inventory of all customer orders when integrated with CRM software which can be accessed by employees to provide real-time updates to customers about the status of the purchases that they are making.

 10. Simple setup

In cases of traditional systems as compared to cloud telephony, a technician is needed to help layout wires and make other physical arrangements to set up and run an on-premises phone system.

Unlike traditional setups with difficult configurations and a lot of physical hardware, a virtual phone number doesn’t require any hardware and can work on your preferred device. All you need is a reliable internet connection, and you are good to go.

 11. Increased room for teamwork

Without remote teams in place, organizations might struggle to keep up with customer expectations during tough times, say, like a global pandemic. If remote teams fail to maintain consistency and a unified approach simply due to communication breakdowns within the organization, customers cannot be expected to stick to a brand.

Business call answering service and other virtual workspace solutions help in remote training and endorse a collective approach to seamless business communication

Narrowing down multiple different communication channels and applications to just one platform helps with promptness in customer solutions.

With virtual numbers, conferencing with other members of the teams also becomes a very simple process. Conference lines are not limited only to employees but can also be enabled for clients in order to assure they receive the kind of hands-on engagement that they seek.

Conclusion

It is essential to understand that to have customers choose a company for making purchases, a very high level of trust is necessary. A customer will never pick a brand they cannot completely rely upon. With the incorporation of virtual phone numbers, customers can reach out to the brand of their choice 24×7.

Not just this, they can also be reached out to in innovative ways and offered personalized services in turn for placing their faith in a particular company. To sum up, it is important to remember that virtual phone systems are not only beneficial for the customers, but also extremely cost-effective for the business and healthy for its support agents.

Given how dynamically today’s market situations are transforming, virtual number systems certainly are meant to be a big part of tomorrow’s markets!

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Acefone provides a broad range of cloud communication services to businesses of all sizes, which includes Hosted Phone Systems, Free Phone Numbers, and Cloud Contact Center Solutions. Being the UK's leading provider of VoIP service provider, we always strive to provide excellent customer service and high-quality custom solutions to our customers.

Data Privacy: Why It Matters for Your Consumers, Your Business, and Your Brand

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Yukti Verma

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category Contact Center calendar clock 6 mins read eye Reads: 604

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Most casual users of the Internet and social media are increasingly concerned about protecting their personal data and privacy. 

There are news stories abound on data leaks and data hacks regularly, causing netizens concern. And rightly so, since sharing personal data while shopping or often visiting e-commerce websites has become imperative. Not just that, most consumers either do not know how companies use such data that they share.

However, there is another set of consumers who are more aware, research and take suitable actions to protect their data. They tend to even choose who they buy products from based on their perception of how much of their data is likely to be used or misused.

Until not too long ago, most businesses paid little heed to this growing concern in consumers. Their business strategies seldom included privacy considerations. Companies saw this as platonic and an avoidable expense. 

While governments started taking initiatives to establish a regulatory framework to tackle the risks and established severe punitive fines, it appeared that execution of the laws lacked teeth. The penalties too were rare and significantly lower than envisaged. Only real big violators were impacted. 

Things have, however, changed over the last few years and continue to do so. 

A survey done by Cisco a couple of years ago with 2500 adult respondents across 12 of the largest economies across the Americas, Europe and the Asia Pacific provided some actionable insights. Before we illustrate the findings, let us refresh some essential points.

What is Data Privacy?

Any individual or group should have the ability to know and control the extent to which his personal information is shared or used. Such personal information may include things like name, gender, contact information, location, online or offline behaviour, and more. 

Any use of such information collected by companies or businesses should not be without the consent of such individuals or groups. This, in a nutshell, is Data Privacy.  

The prolific prevalence of social media platforms, applications and even websites that collect such information on consumers and their behaviour mean that data is being collated and mined, used and at times misused round the clock. 

Some of these applications and websites, at times, do not have enough safeguards around the data collected. Some even use such data beyond reason, thereby exposing consumers to potential risks and compromising their privacy. 

With the manifold increase in the use of Internet applications over the years, the need for and importance of data privacy have also gone up significantly.

The importance of data privacy

There are a variety of ways in which customers’ personal or behavioural information can be misused:

  1. Frauds or harassment engineered by crooks or people with mala fide intents
  2. Unwanted marketing communications if such information is hacked into by or sold to advertisers and marketers
  3. The ability to express openly and freely in the online world can get restricted for individuals owing to the fear of information misuse

In reality, there are many more ways that information can be misused without the consent of individuals. 

Any of these situations can not only cause harm to individuals, but they can also cause irreparable damage to the reputation of businesses or companies that do not have sufficient safeguards to protect the information

Many geographies around the world hold the right to privacy as a right to free society and have implemented laws and frameworks to guard such rights. 

Privacy as seen by customers

The survey done by Cisco in 2019 further gives significant pointers and broad trends to how consumers view privacy: 

  1. A significant number of consumers worry about what companies are doing with their data. 
  2. People care about privacy. A large number of them have taken action to protect it
  3. Privacy regulations and policies help build trust
  4. Consumers value the role of the government in regulating the use of data. For example, the EU’s General Data Protection Regulation (GDPR) is viewed very favourably

Value of privacy to businesses

Statistics published by Pew Research show that there is a hacker attack every 39 seconds. Typical businesses store a lot of private information on their consumers, and a data breach can lead to losses of many kinds. 

It would not be a stretch of the imagination to say that businesses will probably not survive without protocols and guardrails in place. And there are many reasons for making the statement.

Following are the top of the list:

  1. Regulations and compliances: Frameworks like GDPR and the laws are now stringent. And compliance is not optional anymore. Not having sufficient safeguards is no longer just irresponsibility on the part of businesses; it is tantamount to breaking laws. And the consequences for non-compliance may be monetary or other penalties. Implementing GDPR-compliant data collection ensures businesses handle personal data responsibly while maintaining trust.
  2. Data Breaches: The reality is that there is a growing threat of data breaches. In this environment, businesses must have proper security protocols and practices in place. Any incidence can cause monetary losses and reputational damage apart from punitive penalties.
  3. Customer Loyalty: In case of a data leak, or even a perception of it, consumers are likely to stop doing business with such companies and simply switch to a competitor. They need to be convinced that the information they share is safe with the company.
  4. Ethics:  Most organisations follow a code of ethics and business practices. Whether explicitly stated or not, companies have to follow ethical standards simply because consumers value it, and doing so adds to the brand’s value.
    How they manage consumers’ confidential information only for business purposes and not in any other way is a crucial element. It needs to be stated and followed in practice. There is simply no option.

Impact on Brand value

Brand equity often shadows the trust that customers place in a company and its products and services.
Naturally, the security of data and information add to consumers’ faith and, hence, the brand’s value.

This simply means that implementing trusted and powerful principles and actions and sharing them with consumers becomes a vast opportunity to outshine the competition, thereby adding to the brand positioning and earning deeper customer loyalty.

Conclusion

While regulatory frameworks like GDPR can become a suitable guiding force, it is essential to understand some critical realities for business survival in the current information age. 

Consumers are becoming aware of their rights to their personal information. Criminals with mala fide intents are placing increasing value on such information. Governments are rolling out stiffer laws to protect privacy and trust in all forms, playing a larger role in consumer loyalty. 

Let us reiterate that privacy is seen as a fundamental human right, and this has also been recognised in the UN Declaration of Human Rights.

 It is essential not only to know, but it is also even more critical to build a sound practice around privacy and communicate it well, both within the company and to consumers. 

Building and implementing a good data privacy policy is a step in the right direction towards building resilience to internal and external threats, insuring against penalties and creating a differentiator that adds to the trust that consumers place in your company.

If you're interested in improving your business communication solution

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Yukti Verma

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Yukti is a content marketing enthusiast with a soft spot for Saas. She loves weaving complicated concepts into simple stories. When not at work, she is found reading books or watching movies.