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Living Free and Equal: How Toll-Free Service is Taking the LGBTQ+ Rights Forward in India

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category Contact Center calendar June 13, 2021 clock 8 mins read eye Reads: 67

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The LGBTQ+ community has slowly but surely gained acceptance in India. That being said, community members still face discrimination and resistance from various sections of society, often even from their own family members and friends. 

Pride Month, celebrated annually in June, is not only a commemoration of the Stonewall Uprising in 1969, but it also aims to fight for the community’s dignity and equality. The events of the month include a wide range of activities––from parades and fashion shows to webinars, workshops, memorials and much more. 

The idea is to fuel conversations about the battles that the community has fought, raise awareness about the struggles that members may currently be facing, and work towards a safer and brighter future.  

When it comes to furthering the cause and bringing the community and its allies closer, cloud technology can play a crucial role.

Wondering how?

Cloud telephony solutions help people listen, talk, and collaborate. 

Whether it is toll-free numbers, multi-level IVRs, bulk SMSs, or voice broadcasting, cloud-powered tools can help the community connect and communicate internally and externally. 

Keeping this in mind, various authorities and NGOs have set up toll free helplines such as Sahaay and iCALL for the queer community in India. These helplines are mostly free to call and available 24×7 to relay crucial information regarding health, legal, and psychological issues.

Let’s look at how toll-free numbers can help the LGBTQ+ cause

A toll-free number comes with an array of benefits—call monitoring, call recording, and analytics that can help NGOs and organizations analyze and gauge a situation better. 

Here are a few features that make toll free solutions one of the best services to help the LGBTQ+ community:

1. Quick recall: 

An 1800 number is easy to remember when compared to any other number. Moreover, it is free to call. Consequently, people are likelier to get in touch with counsellors to seek advice or share their struggles. 

2. Ease of portability:

Since cloud solutions don’t require any hardware, toll free numbers are completely portable.

For instance, if an LGBTQ+ support group moves from one location to another, they needn’t purchase a new number. They can simply retain their current number. This not only saves time and prevents the hassle of memorizing a new number for callers, but the volunteers also don’t need to familiarize themselves with new call flows.  

3. Customized support:

Toll free helplines can easily be customized to protect a caller’s identity––a major concern among community members. This can be done via the number masking tool and turning off call recording. Callers can then have a detailed discussion about their fears and problems without worrying about being outed.

4. 24*7 support:

Issues related to sexual identity, abuse, and health are very subjective and often take a toll on mental health. Toll free services offer round-the-clock support, enabling the members of the LGBTQ+ community to seek help whenever they desire, wherever they are—and without any hesitations.  

5. Affordable communication channel:

As the name suggests, toll free numbers cost nothing to the callers. Thus, people can talk freely with counsellors for as long as they want without thinking of mounting charges. Additionally, support groups can subscribe to toll free services at rates much lower than regular telephone services.

6. Wider reach:

People belonging to the LGBTQ+ community exist in all parts of our country, and toll-free numbers make it possible to reach everyone easily. Professionals can offer support and disseminate information even in regional languages for wider audience penetration.

7. Seamless communication:

When people call to discuss problems related to their issues, they want to be heard patiently. A smooth and disturbance-free conversation with professionals is what they seek. And a toll-free number ensures just that. It facilitates seamless communication, even on low bandwidth, with the counsellor so that callers can get quick and effective assistance.  

8. Customizable:

Toll free numbers come with a variety of features that can help the LGBTQ+ community in India in various ways. 

For instance, toll free numbers when integrated with IVRs, offer smart multi-level routing, allow groups to gather feedback and conduct surveys, and deliver important information via messages-on-hold. 

Similarly, support groups may use the bulk SMS service in tandem with toll free numbers to quickly deliver information, irrespective of the network in their locality.

What’s more?

The COVID-19 pandemic and the resultant lockdown have gravely affected the LGBTQ+ community and its livelihood. The restrictions left many members isolated, without any mental and physical support. 

For some, poor mental health is just the tip of the iceberg. The pandemic exacerbated a combination of several other issues that affected the community in different ways. 

In such scenarios, running awareness campaigns can be of great help. Each campaign can be allotted a toll free number to track the details of what topics need more attention. And, for those callers who are confused about their identity or simply wish to speak to someone who understands, their window towards clarity will just be a call away.  

These numbers will also help NGOs and support groups measure the efficiency of these campaigns with the help of various relevant metrics. Ultimately, this will help the movement develop better strategies and execute decisions more efficiently.  

Thus, helpline numbers can be a great tool to combat discrimination based on sexual orientation and gender expression.

To wrap up

Even though Pride Month has come to an end, there are plenty of questions and fears among the LGBTQIA community that go unanswered every day. Unfortunately, they don’t even know who to turn to. 

Therefore, it is essential to ensure effective communication and easy access to resources so they can quickly seek help. Having a toll-free number as a helpline for the LGBTQ+ community will not only ensure this but will also allow greater flexibility for the professionals and counsellors on the other end of the line. 

These numbers are convenient, cost-effective, customizable and go beyond geographical barriers to reach a wider audience. With their easy recall value and a series of other advantages, both parties can benefit from them. 

Hence, using toll free numbers as a helpline for the LGBTQ+ community is a step in the right direction. 

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Acefone provides a broad range of cloud communication services to businesses of all sizes, which includes Hosted Phone Systems, Free Phone Numbers, and Cloud Contact Center Solutions. Being the UK's leading provider of VoIP service provider, we always strive to provide excellent customer service and high-quality custom solutions to our customers.

How Toll Free Numbers Can Support Mental Health Initiatives

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category Contact Center calendar June 11, 2021 clock 8 mins read eye Reads: 224

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Mental health, its significance and its role in shaping individuals have been spoken about at length over the last couple of years. The conversation about prioritizing a healthy work-life balance has entered public discourse and is being emphasized now more than ever. 

Several reports have brought to light how the pandemic affected the mental health of working professionals, with more and more people talking about the same. Keeping this in mind and as a response to the pandemic-induced mental health issues, the Indian government launched a toll-free mental health helpline last year.  

The toll-free number, TELE MANAS, is a mental health rehabilitation helpline serviceable 24×7. It offers services such as early screening, first aid, psychological support, distress and psychological crisis management. The helpline aims to promote positivity and mental well-being.  

How does a Toll-free Number Work? 

Calling a toll-free number is pretty much similar to calling any normal number. When the caller dials the number, they’re directed to a cloud telephony destination and then quickly redirected to the company’s support team.  

In the case of a mental health helpline, once the patient calls, they’re first directed to a cloud telephony destination and then to a mental health professional who will give them guidance.  

A toll-free number comes with a variety of benefits—call recording, call monitoring and analytics that help at later stages. When it comes to mental health initiatives, these features can be used to analyze and gauge the situation better and provide better services to the callers. It can also help identify patterns or find the root cause of problems. Moreover, if the problem stems from a particular issue, the authorities can aim at finding a better and permanent solution.  

Apart from that, the call recording and analysis feature can also help assess the performance of mental health professionals. One can check if the professionals can handle high call volumes, provide accurate solutions and, most importantly, whether they are making the callers feel heard.  

Additionally, using a toll free number comes with another significant benefit––the missed call feature. The feature can be used for caller engagement and is hugely beneficial for mental health initiatives, since a lot of people might not be comfortable taking the first step. 

With the missed call feature, mental health professionals can call back patients that may have second thoughts about seeking help. 

Here are five ways in which toll free numbers can be used to support mental health initiatives: 

1) Better Service 

Mental health issues are very subjective and often scary for most people. When they call you to discuss their problems, they will expect you to hear them out patiently. A smooth and disturbance-free conversation with professionals is what they’re looking for.  

And a toll-free number would ensure just that. A toll-free number enables and facilitates direct connection with the support agent so that the callers can get quick assistance.  

A smooth conversation will instill confidence in people and ensure that they’re getting the help they require in times of a mental health crisis. 

2) Ease of Portability 

Remote working might have seemed like an alien concept a year ago. But COVID-19 changed the perspective on everything, including work-from-home. While businesses had to make arrangements to facilitate the situation, cloud telephony and its tools came in handy for better team communication and coordination.  

Moreover, toll free numbers are portable, meaning organizations need not switch to new numbers while relocating. Similarly, if the mental health helpline set-up needs to be moved from one place to another, they can retain the old numbers. 

Imagine being a caller with a mental health issue and having to search for the right number every time before making the call to seek help.  

The ease of portability of toll-free numbers not only save all the hassle and confusion for callers but also helps the professionals understand the call flow.  

3) Cost-effective Cloud Services 

When catering to the masses, budget is definitely a consideration. Not all countries have a robust system in place to support various initiatives. Hence, it is pertinent to ensure a cost-effective system that is sustainable in the long run.  

Much to everybody’s respite, toll free numbers are easy to set up while being affordable at all times. With comparatively lower subscription rates than traditional telephony, toll free numbers come with a host of options, such as monthly plans.  

Another added benefit of using a toll-free number as a mental health helpline is that they work with most platforms, hence leading to more benefits. Cloud services aim at providing better infrastructure and will ultimately help mental health set-ups deal with high call volume amid other factors.  

4) Easy Recollection and Credibility  

How many times have we saved numbers in haste on our phones or scribbled them down hurriedly so that we don’t lose them?  

A key significance of toll-free numbers is the recall factor associated with them. Since these numbers are easier to recollect, the mental health helpline may receive more calls. Toll free numbers also have a greater recall value if they have repetitive digits. 

They also enhance an entity’s image and credibility. Similar is the case with using toll free numbers as mental health helpline dialups. It might not be necessary that your mental health reps have a formal office seating arrangement. They could be working out of anywhere and the callers wouldn’t know, all thanks to the toll-free number. 

5) Improved Satisfaction and Future Scalability 

Toll free numbers are easier to reach as compared to any normal number. With a toll-free number in place, you can assist the callers directly by putting them in touch with the concerned person. Redressing their issues and concerns becomes easier without any additional effort or investment on your part.  

Once the initial setup is in place, the number of calls will grow by the day. Some days the helpline might receive 10 calls a day and on other days, they might go up to 40-50. The benefit of using a toll-free number is that you can add as many lines as you deem fit behind the toll-free digits.  

Since the calls are routed directly to the professional’s phone, it will be easier for them to handle high call volumes while being mobile. So even if the team size increases or decreases, depending upon the call volume, or the team moves from one location to another, the digits remain the same without the hassle of being transferred every time.  

Conclusion 

While there are plenty of mental health initiatives and resources, all of them might not be easily accessible or equally effective. Therefore, it is important to ensure easy access as well as effectiveness of these resources.  

Having a toll-free number as a mental health helpline will not only ensure the same but will also allow greater flexibility for the professionals on the other end of the line. Toll free numbers involve low costs, are convenient, and also go beyond geographical barriers to reach a wider audience. With their easy recall value and a series of other advantages, both parties can benefit from them.  

Hence, using toll free numbers as a mental health helpline is a step in the right direction. 

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Acefone provides a broad range of cloud communication services to businesses of all sizes, which includes Hosted Phone Systems, Free Phone Numbers, and Cloud Contact Center Solutions. Being the UK's leading provider of VoIP service provider, we always strive to provide excellent customer service and high-quality custom solutions to our customers.

How Cloud Providers are Your Best Option for a Partnership Programme?

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Karan Beniwal

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category Cloud Telephony calendar clock 8 mins read eye Reads: 107

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The power of affiliate marketing is omnipresent. 

You witness it in the restaurants you visit, the clothes you wear and the online wishlists you create. All of these activities are propagated through solid word-of-mouth by your known associates. 

Businesses rely on such partnership programs with publishers and other organisations to broaden their customer base. In fact, research has shown that affiliate marketing is on a steady rise. Over 80% of brands and publishers now engage in some form of affiliate marketing. This has resulted in a 27% CAGR growth of money spent on this program. 

Rise of the Cloud

As the pandemic forced businesses into a work-from-home setup, they were eager to jump to cloud services. 88% of businesses in the United Kingdom use cloud services in one form or the other. With the current economic climate and businesses under pressure to keep costs to a minimum, 67% are looking to invest further into this service. 

Companies are now understanding not only the operational but also the financial benefits of converting to the Cloud. 

This growth was consistent during the pre-pandemic timeline too. As global trade becomes more digitised, so does the desire to reach out and explore new technologies. Thus making the growth of cloud services work in tandem with the growth of the increasingly digital world. 

Affiliate marketing and its benefits

Affiliate marketing is one type of performance-based partnership program between a business (client) and a publisher or another business (affiliate). In this, the client pays a small commission fee to the affiliate whenever they lead a customer to purchase the service. 

This program helps not just the client, but all the stakeholders involved. 

While the affiliate gains a slice of the (commission) pie, the customer is introduced to an exciting new product or service. For the client, the program not only brings in new customers but also provides legitimate leads. 

Why become affiliates for a cloud service provider?

  • Cloud services are easy to sell

As mentioned above, with work from home becoming the new normal, businesses are now shifting their focus to cloud-based services. Not only are they cheaper than legacy storage and communication systems, but also enable businesses to improve productivity, promote easy transfer and access of information, provide more security to data and offer seamless communication.

  • Slice of the pie

Commissions on converted leads are a major benefit for affiliates to invest their time into affiliate marketing. And since the adoption of cloud services is on the rise, the more businesses reach out, the more solid leads they would generate. 

Additionally, commissions are not one-time payments but a source of regular income. Commission models vary with different providers, but generally, providers offer fixed compensation for the first lead convert. 

Thereafter, if the lead continues with the services of the client, then the affiliate gains a recurring slice of the pie. Thus, not only does the affiliate get a first time bonus, customer retention offers a continuous source of revenue to the affiliate. 

  • Grow bigger, together

Affiliate marketing works best when the businesses engaged in partnership have similar customer bases. While this is good for the client to pull credible leads from the same pool of industry, the affiliate benefits from it too. 

On top of the commission received per successful conversion, affiliates get to feature global cloud service providers on their websites. This partnership attracts weight and improves the credibility of the affiliate. 

  •  Better than advertising

In a world where content has been declared the king, paid advertising practices have become an ancient tool to generate revenue for clients as well as affiliates. If your business continues to run paid digital marketing campaigns on their website, then a look at affiliate marketing will do wonders for your revenues. 

Thus, affiliate marketing helps not only clients but provides affiliates with a new and structured source of recurring income.

  • No investment just returns

The rise of affiliate marketing is often attributed to its financial model. As affiliates are not required to invest their money into the program, they are more likely to enter into partnerships with cloud providers. 

This is an extremely low-risk option for affiliates as all marketing efforts are only based on performance. That means, if a lead is successfully generated, affiliates reap the benefits. But, if no lead is converted, then there is no loss to either the affiliate or the client. 

  • No stocking issues

One of the primary reasons businesses shy away from affiliate marketing is the possibility of hoarding the product’s stock for the client. However, there is no physical product that you would need to store with cloud providers. Since all services are Internet-based, there are no issues between affiliates and clients about stocking. 

  • Leverage existing platforms

The boon of affiliate marketing comes with the use of existing platforms to communicate with customers. Affiliates do not have to create new touchpoints to engage customers with cloud solutions. Since your business already has a presence on different platforms—be it emails, texts, calls, social media, websites—these platforms are all you need to get started with affiliate marketing. 

Other types of partnership programs

If affiliate marketing does not feel like your cup of tea, then there are several other ways you can partner with cloud providers to avail mutual benefits: 

  • Reseller partnership

These partnership programs work on the model of purchase and sale. Here the cloud provider allows your business to purchase your services and further sell them to their own customer base. 

  • White label partnership

Similar to the reseller program, this partnership includes two businesses that enter into an agreement to sell the other’s service using their own brand name. 

  • Sales agent partnership

This partnership uses your businesses existing sales network to bring about sales for your partner business too. 

Final Thoughts

The time is now. Both the cloud service and affiliate markets are on the rise. The benefit of affiliate marketing is not limited to just finances, but this partnership also can help your business evolve into a credible and global brand.

 Interested in learning more about how the Cloud can benefit your business? Contact Acefone at 1888-859-0450.

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Karan Beniwal

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Karan is a communications graduate with a passion for film and writing and is on an indefinite journey to search for and capture stories from around the world. He is currently exploring the world of content marketing to bring to life the products and services we use every day. Connect with him on Linkedin

Customer Analytics To Strategies: Here’s How To Ensure a Better Customer Journey

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Yukti Verma

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category Operations calendar June 9, 2021 clock 8 mins read eye Reads: 172

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Customer journey is the deciding factor between making a purchase from your business or choosing a competitor. Think back to your own experiences when purchasing, you are much more likely to opt for a provider with a smooth customer journey, rather than one which is disjointed and difficult to navigate. 

It is important for businesses to constantly analyse their customer journey so that they can identify customer pain points and make improvements. So, the next customer journey can be streamlined. 

This article will look at the ways in which you can ensure a fluid customer journey—by using the power of analytics correctly to identify all areas that might need improvement.

Set up customer analytics

A very important step in your customer journey improvement strategy is to implement and use analytics. Analytics (such as Google Analytics) can help you identify where your customers are leaving the buying process and give you vital insights into how customers interact with your customer journey.

With the knowledge gained from your customer’s behaviour, you can modify how you respond to complaints or suggestions. Being proactive will improve your relationship with customers and will in turn boost customer journey. 

For example, if you see customers are interacting more with one particular product, you could try adding this product to your homepage so it is easier for customers to spot and buy.

Such analytics give you a unique opportunity to ease your customer’s journey. As a business, whatever you can do to make your customers journey more effective is sure to have a reflection on your sales! 

According to Forbes

Scaling real-time customer analytics cross-functionally (69%) is the leading growth driver with enterprises creating real-time marketing technologies stacks to scale. 

This shows that real-time customer journey analytics is the leading way for businesses to create bespoke marketing campaigns and enhance their customer journeys. 

With analytics in place, there are a host of new ways you can target your customers—your products can follow them from device to device as a reminder, you can also send them personalised discount codes via email as a follow-up and do so much more. 

You can also use these analytics to inform them of your stock and ensure that you always have what your customers are looking for; giving them no reason to abandon your website midway through their customer journey.

Using analytics is an important part of your customer strategy which should be carefully implemented and checked regularly to stay on top of changes so you can respond accordingly.

Understand your customer’s goals 

Once you have the analytics, you need to understand your customer’s goals to improve their customer experience. It is advisable to research who your customers are and what they want from their experience or purchase.

If when profiling your customers you find that they are price orientated, you can use this information to test different presentations of the price on your items. For example, you could use different fonts or different placements. Furthermore, by following up with your customer journey analytics you can discover exactly which element works the best for you.

By doing your research and using your analytics, you can dig deep into what your customers really want and can tweak their journey to match their goals. In doing so, you will be making things easier for your customers.

Try using Social Media to enhance your customer journey

Most of your customers will be active on social media, and using it in the right way can help boost your customer journey and enhance your customer’s experience. By having meaningful conversations and posting relevant content to intrigue and entice your customers, you can provide a whole new touchpoint for your customers to interact with you.

Customers on social media do not want sales posts clogging up their feed, they want interesting content which is relevant and easy to connect with. For example, a fashion brand could provide inspiration on how to wear their latest pieces. Simple interactions like these add a new layer to your business and help in opening up conversations with customers. 

Social media is also a great tool to offer customer support, as it is quick for customers to contact you. With customers often on their devices with access to social media, it is much more likely they will have a conversation with you over than on a phone call or email thread. 

So using this is a great way to offer support throughout the customer journey. With so many channels available, you should be selective on what works for your business—it is better to do one social media channel well than all of them poorly! 

On social media, your efforts must be consistent if it has to be effective in enhancing your customer journey strategy. That’s why Acefone offers an online portal with our hosted phone systems, to make sure that all messages and communications are stored safely in one central place.

Use omnichannel marketing campaigns

Customers rarely use only one channel during their buying journey. They are much more likely to use their phone and take a look at social media, and then maybe call you to get more detailed information. It can be hard for businesses to keep track of the messages and ensure consistency.

With a hosted phone system, this is a cakewalk. You can connect your CRM system, social media messaging and of course your phone system into one simple application. 

This means that each time a customer gets in touch, it is logged and available on an online portal to any staff member who might pick it up. This feature means you can provide a consistent message across all of your channels. 

Nothing interrupts a customer journey like an inconsistent message. A customer may be looking at an offer, and if someone running your social media is unaware but your email and phone team know about it then the wrong information could be shared with the customer. 

This means that the customer journey is interrupted and the customer is likely to look elsewhere as this business may come across as unprofessional or unorganised. 

With the help of your hosted phone system, it is easy to run a consistent and effective campaign by keeping track of all the messages between a customer and business within the phone system. 

This also gives you a great opportunity to build a relationship with that customer too, and offer them personalised discounts based on their activity or interests.

Ensure it is easy for customers to find what they need

Another important part of your customer journey strategy is to ensure that customers can easily find what they are looking for. Check your site carefully for broken links, and review products regularly to see everything is categorised correctly. 

Your website should be easy to navigate, for anything difficult to use may send customers to a competitor. 

To make the customer journey even more seamless, you can use your customer journey analytics combined with information on your hosted phone system to send customers personalised offers. 

Alternatively, you could follow up with customers if they have previously bought from you, to see whether they need a replacement product or to recommend new products to them based on their interests.

With everything saved securely in your hosted phone system, from customer preferences to buying and communication history—it is really easy for your team to contact customers to make recommendations. 

This makes the customer’s life easier and increases trust, so you are sure to enhance that all-important customer journey by personalising your service. 

There are plenty more ways to enhance your customer journey and make sure it is really simple for customers to buy from you. 

The insights from your analytics can help you with targeted offers and marketing campaigns. You can even modify the structure of your website!  

Using analytics is a great way to ensure great customer journeys.

To find out more about how to improve your customer journey strategy with the help of analytics and your hosted phone system, call us today on 1888-859-0450 .

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Yukti Verma

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Yukti is a content marketing enthusiast with a soft spot for Saas. She loves weaving complicated concepts into simple stories. When not at work, she is found reading books or watching movies.

Expert Opinion: Conquer The Battleground Of Customer Service Challenges With Shane Goldberg

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Himani

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category Expert Opinion calendar June 7, 2021 clock 8 mins read eye Reads: 164

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In the long haul, customer retention pays off better than acquisition—this is why companies are focussing more on delivering a competent customer experience (CX) that makes clients stay.

A survey conducted by Bloomberg Businessweek found that delivering a good customer experience is among the top strategic objectives for 80% of businesses. Moreover, a Customer Management IQ survey revealed that 75% of the customer experience executives and professionals rated customer experience a rating of ‘5’ on the scale of 1-5, five being the most important.

Customer experience is a domain that requires consistent effort along with a sharp focus. Delivering a great customer experience creates a positive impact on customer loyalty, higher retention as well as increased lead generation. 

In continuation of our ‘Expert Opinion’ series, today we have Shane Goldberg, Founder and Principal at CustCore Consulting, a specialist consultancy firm. He will be sharing with us his CX journey and valuable opinions in the customer service domain. Shane is also an experienced advisor at Healthscope.

Here are some great insights from our exclusive interview with Shane, where he shares his best advice to businesses on how to deliver the best customer experience.

1. What sparked your interest in customer experience? How did you enter this field?

I have always been interested in what makes customers use certain products and services over others throughout my career. 

I started out as a product manager, trying to attract customers to my products and get them to keep using those products. I then moved into a program manager role, overseeing large corporate programs, and realised I really did enjoy the programs that focus on customer experience. 

Later, I took a role in CX and eventually left my employer to set up CustCore Consulting––a boutique customer experience consultancy that I have been running for the past six years.

2. What is your approach while interacting with your customers?

My clients are small, medium and large organisations at various stages of their customer experience journey. 

A significant part of what I do with less mature organisations is focussed on education––showing them why customer experience matters to their success and how to focus on it. By using a few easy-to-understand frameworks, I help them to become more aware of their customers and significantly improve their experiences. 

3. Is it tricky to deliver excellent service while interacting with a large number of customers? How do you prioritise your customers’ needs?

If organisations have a large number of customers, a customer-centric culture is what is needed to ensure that excellent service is delivered to all. A customer-centric culture means everyone in the organisation understands how they impact CX and knows how to deliver a great experience. More than that, they actually want to deliver a great experience and strive for the same.

4. What are some qualities that a person needs to be able to deliver excellent customer service?

While excellent customer service can be trained into someone, it’s much easier for a person to deliver exceptional customer service if they have some innate qualities. These include a healthy dose of empathy, excellent listening skills and the ability to talk to customers in a way that puts them at ease.

5. In your opinion, where are businesses lacking in providing a good customer experience?

Too many businesses focus only on certain parts of the customer experience and miss out on the true end-to-end experience of customers. 

For instance, enterprises focus only on the sales experience and forget the fact that post-sales service and support are critical for customer retention. Many businesses also forget things like returns and billing as essential parts of the experience. 

6. Tell us about a scenario where you had to give advice to a business keeping in mind their sales operations, strategy, process improvement and cultural change, all at once.  

I had a client where the focus before I came in had been all about revenue and very little about the customer. This organisation was bleeding customers and losing a lot of money (ironic given the focus on revenue). 

The work I did with the organisation focused on all the aspects you refer to in your question. We developed a revamped strategy focusing on customer experience as a key component. Then, we reviewed the customer journey to identify key moments and redesigned processes (including both sales and service). 

Along with that, we created a practical cultural change programme. This included working on both top-down (working with their leadership to focus on customers) and bottom-up (rolling out customer-focused training and changing scorecards) components to drive real change in the business.    

7. As a customer experience specialist, what are some of the challenges that you look for and aim to solve?

I like to work with companies that are fairly early on in their customer experience improvement programmes. That way, I can help shape their strategy, and drive real change in the business. Specifically, if an organisation doesn’t really understand its customers or has a culture that is not very customer-focused, those are the challenges I like to solve.  

8. What strategies would you consider while creating a business plan for an operations group?

There are a number of things to consider here, and the context is very important, so the answer will be from a generalised point of view. The key strategies I would consider include: 

  • Developing ways to gather customer feedback quickly and easily to understand what is working and what is not working
  • Identifying moments that matter to customers and optimising these as much as possible through the process and system improvements
  • Deploying a customer-centric service programme ensuring all staff understand the importance of focusing on customer experience in everything they do
  • Develop real-time scorecards showing how key processes, systems and journeys are performing
  • Rolling out a continuous improvement programme, gathering input from employees and customers regarding what needs to be improved

9. Are businesses always receptive to your advice? If not, how did you handle it?

Businesses are not always receptive to feedback, especially if it highlights issues in management, as they are the ones who often commission the work. In these cases, I still present my findings and recommendations and leave it up to the business to decide.

10. How important is a technology for customer experience?  

Technology is extremely important in customer experience. The context once again is essential as technology is more important for some organisations than others. 

In general, though, self-service is becoming more and more important for customers, and the capabilities in this space are driven primarily by technology. Additionally, back-end integration of systems allows B2B customers to do more in an automated fashion. 

Furthermore, back-of-house automation will enable organisations to speed up and improve processes. The other key to consider here is employee experience which is also becoming more and more impacted by technology.  

11. In the last few years, which revolutionary factors have defined the way businesses tackle CX?

A number of factors have come to the fore in impacting customer experience for businesses. These include: 

  • Automation – Back-end processes have often proved to be weak links for organisations, with lots of paperwork and manual processes involved. Robotic Process Automation (RPA) is changing all this and allowing organisations to streamline these processes for themselves and their customers. 
  • Digital – There has been a strong move to online as a channel of choice for both B2C and B2B customers, and the pandemic has only accelerated this. Customers now definitely have migrated to digital as a preferable way to transact with businesses.

Wrapping up

With this conversation, Shane Goldberg has given out tips that will help you boost customer service and build long-lasting relationships. Backed by 12 years of experience with Telstra across customer experience, sales operations as well as product management spaces, Goldberg has helped many unlock new growth areas.

We hope his tips help you achieve the same for your business. 

Acefone can help you take your CX delivery a notch higher with cloud-backed solutions. Call 1888-859-0450  or email [email protected] to get in touch with our experts today.

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Himani is a content writer at Acefone. She is an avid blogger and Youtuber as well. She loves to explore the miraculous world of technology. Connect with her on Linkedin

International Phone Etiquette: Dos and Don’ts

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Yukti Verma

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category Contact Center calendar June 4, 2021 clock 8 mins read eye Reads: 295

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They say first impressions are last impressions. This definitely stands true for long-distance connections that you won’t be meeting very often (or at all) but only converse with via calls. 

How you communicate during the first call with a client or an important stakeholder will set the tone for the rest of your conversation.   

So, before you get dialing via your hosted phone system to build these relationships, there are some important phone etiquettes that you should bear in mind while communicating with clients overseas. 

This blog will run you through some pointers that can help you have an engaging conversation, not just the first time but every single time. These tips aren’t limited to just one region or country but cover several geographical areas your clients are most likely to be in. 

And by the time you’re done reading this… awkward conversation what?

The USA

When dealing with a client in the USA, business calls are direct and to the point––decisions are made quickly often without a face-to-face meeting. You needn’t make too much small talk and must get to the point fast. Time is money, after all. This means you have a good chance of getting a sale if you have the best price and service. 

Punctuality is extremely important as Americans are often in a hurry, so do not be late for your call. If you are running late, you must send a note explaining why and reschedule the call for another time, if need be.

Do keep in mind that the USA covers four time zones, so schedule calls accordingly. Do not reach out to someone too late in the night or too early in the morning. Should a client miss your call, it’s normal to leave a voicemail. Speak slowly and clearly, and do not include too much information. Simply leave your name, number, and reason for calling.

At the end of every call, it is standard to ask if there is anything else that you can do for them. So, make sure to include a “Is there anything else that I can help you with today?” or “Would you like to know anything else?”

Australia

Australian business culture is accepting of new perspectives, so when calling Australia, the key is to be relaxed. Business calls are more casual and being too formal can be off-putting. Ensure that your tone is light and easygoing and get your point across without using too much business jargon.

A big no-no for business calls in Australia is scheduling a call during off-hours. Australians value work-life balance and will not be pleased with receiving a call post work. So, make sure to check the time difference and call before their work ends.

Italy

Italians are all about speed and getting to the point quickly––they might even answer the call with “pronto” which essentially means quickly. If you’re prone to rambling, make sure you write down a clear agenda you want to cover in the call and give them the information they need in a quick and concise manner.

If you’re leaving a voicemail, do not leave one longer than 30 seconds. A simple note to say you will call back soon is perfectly acceptable, but rambling on is not. Don’t be surprised if someone on the other end politely reminds you to hurry up.

Spain

If you are calling up a Spanish client, be prepared to be on the phone for a while. Spanish business calls are often filled with talking––both about business and personal matters, so be prepared to chat. Agendas don’t necessarily work when doing business with a company in Spain either.

You must also be prepared for arguments––this is common and should not be taken as a sign that the person receiving the call is angry with you. In Spain, it is considered completely normal to debate and is not a cause for concern. 

When it comes to the don’ts, remember to not start the phone call with “hola” as it is considered disrespectful. Instead, start your conversation with “Buenos Dias” or good morning, “Buenas Tardes” which means good afternoon, or “Buenas Noches” which means good evening. 

Japan

If your client is a Japanese business, cut the small talk. People from the Land of the Rising Sun like their conversations as clear and concise as possible. They may, however, say “yes” even when they mean maybe or even no, out of politeness. So, gain clarity on what is it that they mean––whether they’re interested in your services or not.

When it comes to don’ts, Japanese clients do not accept calls outside of office hours. So, when you schedule that call, time as per their work hours. Once you’ve set a suitable time, do keep the conversation concise. And if you’re expecting a call from them, make sure to receive it as soon as you can.

If it rings more than thrice before you’re able to answer, you should apologise for making them wait.  

Another big no while doing business with Japanese clients is to call them when you’re in a noisy public place (such as a restaurant or a market). They aren’t huge fans of commotion, so make it a point to be in a quiet place when you call them up. 

China

In China, it is acceptable to answer your phone wherever you are, be it in business meetings or any other time. This means that Chinese clients will expect you to do the same and so you must always answer the call. 

It is better to be available and not have all the answers than to be unavailable and miss out on business. Ultimately, this will help you build longer relationships with your Chinese clients.

An important part of doing business with China is patience. Business relationships are formed over time and must be nurtured––so don’t rush through calls or push people for decisions. Invest time in your conversations, and subsequently relationships, and you will see results.

What you must keep in mind––do not answer the phone with “nǐ hǎo”. The standard Chinese greeting is wèi.

Russia

Many Russians still treat the phone system as suspicious, and quite often, calls might go unanswered. Many don’t trust the spoken word either, hence if you do call a Russian client, be prepared to follow up with a written email to confirm what you discussed.

Russian business is often slow and making a deal requires patience. Don’t be too pushy with your sales and take time to nurture relationships, ensuring that you communicate in a way that they’re comfortable with. 

You may also be met with silence or a curt “who is it”. This is not to be considered rude at all. If you don’t let this phase you at the beginning of your call, you will be able to do great business with your Russian clients.

UAE

When dealing with Emirians, it is a must to allow silences. This may feel strange but deals are done after much consideration and it is vital to allow the decision-maker time to think. Again, a “yes” may mean maybe so getting clarification is important.

Listen closely when your client is speaking to you, and make it a point to speak slowly and clearly so that you’re understood. And while asking after your client and making small talk is considered polite, make sure to remain professional throughout the conversation. 

Other Middle Eastern countries

In Arabic speaking countries, it is customary to make small talk and exchange greetings and pleasantries for at least five minutes at the start of a call. This means, when you connect with a client in one of these countries, you must ensure you have extra time at hand to have a talk.

While you may want to stick to only talk shops, you will be considered rude if you don’t indulge in the requisite confab. This may, as a consequence, discourage the Middle Eastern business from working with you. 

Wondering which topics work? You can start by asking them how they are, how their business is faring, ask after their family, and so forth.  

It doesn’t end there––how you end the call is equally important. A simple goodbye won’t suffice––ask your client if they need anything else. And expect them to do the same for you as it is deemed as polite to end the conversation on this note.

International calls with your hosted phone system

With hosted phone systems, international calls are cost-effective and simple to make, opening up your business to new audiences worldwide. You can easily build relationships with overseas clients, and ensure that your outbound agents know all they need to communicate pleasantly yet professionally.

The online portal is a great place to store these communication guidelines so that etiquette is always followed and you avoid any unwarranted offence. 

For countries where small talk is considered polite, you can save details or preferred topics to follow up on later. This way, there’s no need to commit all of these topics to memory. The possibilities are endless with a hosted phone system.

To combat any suspicion from international calls, you can set up local numbers on your hosted phone system. The call will appear as a local number even to your international clients. 

In taking these simple steps to improve your phone etiquette and please your clients abroad, you can significantly increase your profits and raise your brand’s image globally

To find out more about hosted phone systems and international calling, call us today on 1888-859-0450  for a consultation.

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Yukti is a content marketing enthusiast with a soft spot for Saas. She loves weaving complicated concepts into simple stories. When not at work, she is found reading books or watching movies.

Empower Your Advertising Campaigns With a Missed Call Number Service

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category Contact Center calendar June 3, 2021 clock 8 mins read eye Reads: 263

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When it comes to running successful marketing campaigns, everything boils down to thinking outside the box. You need to focus on creating an impact so that you can enjoy high ROI without spending a fortune.

This is possible only with creative ideas and unique tools instead of run-of-the-mill strategies. A missed call number scores on both fronts as it is a creative idea as well as a unique tool, making it a complete marketing strategy in itself.

It comes as no surprise, then, that missed call marketing is fast emerging as a top choice for businesses that want to go the extra mile with customer outreach. It empowers your business to connect and communicate with customers and engage them for the long haul. The best part––it works for both budding startups and established brands as it fulfils expectations without burning a hole in your pocket.

Missed call marketing campaigns are loved by customers and businesses alike because of their sheer simplicity.

Companies advertise a phone number as part of the campaign promotion and interested customers leave a missed call. The business may then send an IVR call or automated SMS to the caller, sharing updates, promotions, or brand messages. This process boosts brand awareness and generates data for the business.

While everything sounds straightforward, there’s a lot that lies behind a typical missed call campaign. It makes sense to dig deeper before you invest in one. Let us understand the missed call number campaign in detail––its workings, benefits, value, implementation, and more.

The workings of missed call number campaigns

Before planning a marketing campaign with a missed call number, you need to understand how it works. Let us explore the steps in detail.

  • Choose a virtual number: The first step is to choose the right provider and get a virtual number to run your marketing campaign. Once you set up the number, you can promote it across online and offline channels, such as company websites, social media platforms, billboards, print ads, etc.
  • Get incoming leads: Merely promoting your number across outreach channels wouldn’t work. You must also have attractive offers to engage customers and generate leads. For example, you may offer a special discount to callers. Since missed calls are free and convenient for customers, the solution is bound to drive traffic.
  • Fetch customer data in a dashboard: The next step is to collate caller data in a smart dashboard. When consumers start calling on the campaign number, details such as their phone number, region, and operator automatically get stored in the dashboard. Integrating the solution with CRM software offers rich insights into consumer behaviour and demographics.
  • Remarketing: A successful missed call campaign brings valuable data that a brand can use for remarketing activities, such as sending updates about new products, discounts, or upcoming events. Furthermore, tools like bulk SMS service and voice calls can be used to communicate the same.

Benefits of missed call marketing

Now that you understand the set-up and implementation of these campaigns, let us discuss the benefits of the investment.

  • Boosts operational efficiency: If you want to go the extra mile with operational efficiency, missed call numbers integrated with an IVR can do the trick. The integration enables you to reduce wait time and provide instant gratification to callers.
  • Enhances customer service: Better operational efficiency translates into a superior customer experience. Tools like automated SMSs or IVR calls address queries in a quick fashion and are bound to increase customer happiness.
  • Lowers marketing costs: Compared to other marketing measures, missed call campaigns cost only a fraction. The call cost of toll-free numbers is borne by your company and you need to pay even for their hold time, which isn’t the case with this alternative.
  • Brings quality leads: Missed call solution gets you quality leads, translating into higher conversion rates. Additionally, the campaign generates interest without being intrusive.
  • Integrates seamlessly with CRMs: Missed call numbers integrate seamlessly with CRM systems, so you get complete information through easy-to-use dashboards. Agents get access to caller details and history even before connecting and, as a result, can offer better and more personalized experiences.
  • Boosts agent productivity: Getting the best out of your support team becomes a tad easier by having this solution in place. There isn’t any usage limit for missed call alerts, so your agents will never miss out on any caller.

Apart from the aforementioned benefits, you can derive much more value from the investment. Since it is free for customers, they wouldn’t hesitate while responding and connecting with your team.

You also get real-time data, which ensures maximum conversions while staying compliant with regulations. Furthermore, missed call numbers are compatible with all devices, so you never miss out on customers and opportunities.

Creative ways to leverage a missed call service for campaigns

While the missed call solution has the potential to serve as an effective marketing tool, you need to use it optimally to avail the best outcomes for your business.

ideas-for-successful-campaign

Getting started with a missed call campaign 

Needless to say, missed call services can empower your marketing campaigns without burdening your budget. It connects your business with customers for broader outreach and higher engagement.

However, finding a reliable service provider to get top-rated services is highly crucial.

Fortunately, you need not search a lot because you can rely on Acefone as your trusted partner. We offer high-end services with the assurance of quality, efficiency, and reliability. Just pick a missed call number for your campaign and avail an array of add-on features such as an IVR, SMS services, CRM integrations, and much more.

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Acefone provides a broad range of cloud communication services to businesses of all sizes, which includes Hosted Phone Systems, Free Phone Numbers, and Cloud Contact Center Solutions. Being the UK's leading provider of VoIP service provider, we always strive to provide excellent customer service and high-quality custom solutions to our customers.

How Development Sector Can Benefit From Unified Communications?

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Himani

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category Unified Communication calendar June 2, 2021 clock 8 mins read eye Reads: 220

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The development sector has evolved worldwide to become one of the most crucial sectors after agriculture and industry. However, these days non-governmental organisations (NGOs) are the most trusted brands––especially those operated by genuine individuals motivated by humanitarian interest instead of any political, communal or religious agenda. 

NGOs play a very crucial role because of two major reasons:-

  1. Non-delivery by government
  2. Rapid disintegration of social support structures

NPOs and NGOs often work in a complex, majorly diverse and turbulent environment, demanding higher dedication as compared to corporations. The development sector compromises funding NGOs and implementation NGOs (also known as local NGOs). Some of them perform both functions.

Established NGOs, on the other hand, may have various departments to handle multiple operations such as finance, support, communication, resource generation and many more.

As communication plays a significant role in the development sector, NGOs can utilise the benefits offered by unified communications to widen the reach and ensure quality communication.

Unified communications is a fast-rising business and marketing concept across the world. It allows companies to connect with their clients in numerous ways irrespective of where they are. For example, it facilitates a seamless experience while connecting national or international calls via the Internet.

In this article, we will talk about the six most amazing features of unified communications that can immensely aid the development sector.

1. Integrated audio and video conferencing

A powerful audio and video conferencing solution is one of the best features offered by unified communications. 

In the development sector, where collaborations and integrations are very common, this feature plays a crucial role. It allows several individuals to connect instantly no matter their geographic location. Meeting recordings and transcripts are some other handy tools within the conferencing solution. 

The development sector can use unified communications to enjoy uninterrupted communication. Team members can easily communicate with each other through audio and video conferencing to discuss campaigns and other ongoing operations.

2. Softphones

A softphone is a unified communication feature that allows you to work with a virtual phone to handle business operations. Thus, it eliminates the need for a physical mobile or desk phone. The interface of a softphone is similar to that of a regular phone.

A softphone can be beneficial for the development sector, as NGO volunteers work on-field as well as in the office. It is accessible through multiple devices, so organisations needn’t have various numbers for separate devices. Callers can simply connect with a specific team member using the same number, whether the latter is in the office or on-field.

Softphones also eliminate the need for volunteers to provide their personal numbers by offering a centralised contact number. Other features include call transfer, call forwarding, single-click calling and many more.

3. Screen sharing

Unified communications offer an effective way to share and illustrate complex ideas through screen sharing and drawing. NGOs also often need to design collaterals like posters, social media creative and much more. Screen sharing allows members to present their creatives virtually to various stakeholders and obtain approval or feedback for further modifications. 

The feature facilitates life-like discussions of campaign ideas and other processes. This improves collective decision making and coordination.

4. Inter-channel communication

This feature of unified communications makes records accessible from multiple devices. For example, you can easily access the transcript of your last team meeting on your laptop, no matter the device you used to attend your meeting call. Transferring work data across any platform or device is also a breeze.

Unified communication solutions enhance internal coordination, an important aspect for any organisation. You can chat with other members via the chat app, share notes and other information with colleagues, and much more.

Since work is never-ending, communication should be seamless and strong. Information should be device and platform-agnostic, making data easily accessible to everyone. Inter-channel communication fulfils all the aforementioned requirements. 

5. Integrated chat application and presence management

Unified communications offer an integrated chat application that allows staff to communicate with team members and other stakeholders for campaign updates, event management, and other intra-office conversations. 

In addition, the chat app comes with integrations that let you schedule meetings, create calendar events, send instant multimedia messages, and so forth. 

The chat app also comes with a presence feature that helps you keep track of who is online or who is unavailable, allowing easier coordination.

Additionally, presence management also offers an in-office directory, various monitoring tools for management, call status options, etc. This helps the organisation keep track of staff call trends.

6. Dynamic lines

NGOs have a separate team of call center executives to tend to people who are in need of a service but unable to afford it. While it can be difficult to predict call volumes for these teams, no one likes to encounter busy lines while reaching an NGO.

Unified communications offer dynamic lines (known as line bursting) that allow organisations to add lines on the fly. This way, callers don’t receive busy signals and business processes improve. The feature is great for NGOs that experience an occasional spike in their call volumes and don’t need extra lines for a longer duration.

Unified communications also allow you to operate shared lines in several locations, also known as line pooling so that you don’t need to purchase more lines than you need.

Wrapping up

The development sector has grown steadily in the past few years. Government support and incentives have further contributed to this hike. Given its relevance for society, a strong and robust communication system is a necessity.

Unified communications are a great solution—offering greater connectivity, extensive collaboration tools, and powerful features.  When NGOs are able to connect with more and more people, they get stronger in their resolve to serve humanity. 

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Himani is a content writer at Acefone. She is an avid blogger and Youtuber as well. She loves to explore the miraculous world of technology. Connect with her on Linkedin

It Is Time To Explore Space With The Help Of Cloud Technology

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category Cloud Telephony calendar May 31, 2021 clock 8 mins read eye Reads: 161

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Reports reveal that the market size for cloud computing is expected to grow from USD 371.4 billion in 2020 to USD 832.1 billion by 2025.

Cloud computing is the buzzword in the industry today. With the COVID-19 pandemic coming back on us, businesses have begun to look at advanced technological options to help deal with unprecedented situations.

Undeniably, cloud computing has bought about changes in the way businesses perform. Remote work has become the new norm, and organisations have begun to understand the need for collaboration in a virtual setup too.

Though these aspects are relevant to technology or non-IT businesses, have you ever wondered about the role of cloud computing in space exploration? 

Well, cloud computing has left no stone unturned in transforming the way various functionalities operate. And space is no exception to this. 

So, what is the impact of cloud computing on the exploration of space? Let us delve into this deeper!

About space exploration and technology

The first thing that may strike your mind at the mention of space exploration is satellites. Over the years, space scientists have been using the capabilities of satellites to obtain information about the happenings in space. Space, undoubtedly, is a lesser-known area to the laymen.

Moreover, there are always a lot of unanswered questions when it comes to space. So, usually, satellites are used to document information and take photographs. These photos are processed and researched further to curate more valuable information. 

However, this whole process of clicking pictures, bringing back to space research centers, and refining them consumes a lot of time. 

Robotised travellers or a few human-containing satellites have also travelled to space. Though the spacecraft is equipped with state-of-the-art equipment to extract information from space, its processing and delivery to the audience take time.

Time being the most significant factor to deal with space exploration, experts have begun to think about options to reduce this time consumption. Cloud computing proves to be this one way that can help in space exploration efficiently. 

Cloud computing for space

Though it may seem that cloud computing for space is in its nascent stages of development, you should understand that the impact of cloud computing is unimaginable. 

Let us discuss this in detail.

  • Provides instant access to data

We depend on the internet for even meagre clarifications. Be it a new recipe or rocket science, Google can do it all for us. Astronauts in space also need this knowledge to deal with much more severe situations. For them, lack of information can be a matter of life and death. 

This crucial role is played by cloud computing. Cloud in space can offer critical knowledge to scientists and astronauts in real-time to face and manage difficulties seamlessly. 

These situations can be about technical faults that may involve restarting the systems or troubleshooting tips. Whatever be the reason, knowledge at your fingertips can change the game. 

  • Offers critical centralised data

Cloud computing and centralised data go hand in hand. Cloud computing plays a significant role in providing centralised access to information. This eases business processes, helps break through a siloed working scenario, and facilitates the free flow of information between the various parts of the business. 

That was about regular businesses we have heard about. What about space?

The major difference between the space and a regular business is that in an office setup, we have departments placed away from each other. However, in space, distance is unbelievably tricky. 

Physical devices can be placed on Mars. Its counterpart may be on Earth, and another orbiting the Moon. The network connecting these physical devices will be extremely wide.

Data obtained from these space probes and spacecraft are sent to space stations on Earth for processing.

Using the Cloud, data obtained in space can be processed and provided in a usable form to the astronauts. This will help them in further research and also save the time taken for the data to reach Earth, process it, and send the required information to space again.

Further, information is saved on a centralised repository on the cloud. This capability can be used by space technologists for self-service. Authorised users can fetch the data required all by themselves without depending on mediators. This, again, saves time and expedites processes.

  • Reduces power consumption, improves efficiency

The transmission and processing of data consume power. This power is produced by solar panels in space. The more you process, the more power you consume. 

However, the space cloud can help in the efficient storage and transmission of data. Artificial Intelligence dovetailed with cloud computing will be helpful in this case. 

AI cloud computing helps improve delivering actionable insights based on the data obtained. The amount of data obtained from devices in space is enormous. This data is quickly processed and digested by AI cloud computing algorithms. AI-based algorithms conduct intelligent analysis and capture expert knowledge to provide answers to research questions. 

Simply put, AI with cloud computing eliminates the need for all the data to be sent back to space stations on Earth. This technology processes the data and can provide intuitive insights based on the data. 

Therefore, AI with cloud computing saves power consumption and provides immediate answers to queries presented by space travellers.

  • Proactively protects the space assets

When we consider space assets, they may include physical ones like satellites or the critical data that is obtained after research. Regardless of their type, they are crucial. They need to be preserved and maintained appropriately. 

However, individual or government agencies may not be able to maintain and keep up the quality. You should also understand that these processes of maintenance and upgrade, whenever required, consume a lot of funds too.

When it comes to the space cloud, the service provider has vast experience in maintaining and keeping up the quality of resources. Space cloud service providers will be equipped with the knowledge, tools, and technologies to keep up the quality of space assets. 

They will also have in-depth knowledge in aspects like space traffic management that may pop up in the future. The increasing number of satellites revolving in their orbit may result in a collision. Though this is a matter of the future, these things should be thought about. 

From untangling and deconflicting satellite orbits to tracking orbit debris every day, the computational capabilities of the cloud can do it all for you. 

Wrapping up

Cloud computing for space exploration may be an untouched topic. 

However, with the developments in space exploration, there is a need to discover better processes for optimised operations. 

Cloud computing is a proven technology for businesses in numerous verticals. The space cloud, though budding, comes with enormous room for improvisations, growth, and simplification of complexities. Therefore, the focus on the space cloud is a must to successfully achieve more in this area efficiently. 

To find out more about Cloud services, contact our team today at 1888-859-0450.

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Acefone provides a broad range of cloud communication services to businesses of all sizes, which includes Hosted Phone Systems, Free Phone Numbers, and Cloud Contact Center Solutions. Being the UK's leading provider of VoIP service provider, we always strive to provide excellent customer service and high-quality custom solutions to our customers.

Go Beyond Calls, Texts, and Video with Cloud Communication Solutions

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Yukti Verma

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category Cloud Telephony Integrations calendar May 28, 2021 clock 8 mins read eye Reads: 182

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There are many different reasons to use cloud communication with your social media platforms––hosted phone systems provide a great way to unify your communications and make sure your conversations remain consistent. When a customer gets in touch with you, it is important that you appear professional, and cloud communication solutions can help you do this with ease.

You may think that the capability of your phone system is only limited to calls, texts and video––but in reality, hosted phone systems can do much more than that. Your cloud communication solution can help you with social media marketing, branding, general marketing messages, and customer service. 

A good business cloud phone service provider is dedicated to helping businesses make the most of their phone systems. They help you make the most of your hosted phone system’s features and unlock its potential! 

Read on to learn more about how cloud-backed solutions can take your communications a notch higher.

Use your hosted phone system for marketing

Your cloud communication solution not only facilitates customer connections via a phone but is also a valuable marketing tool. You can use the amazing features of a hosted phone system to enhance your marketing endeavours effortlessly. 

One such feature is the ability to save detailed customer information, such as their preferences, previous purchases and more, right in your phone system. This allows everyone in the business connected to your hosted phone system to be able to access the information whenever and wherever they need it. 

Having these details allows you to send them custom messages and recommendations. And personalised communication means that you’re much more likely to convert that lead into a sale—and you’ll be able to demonstrate the return on investment from your marketing efforts, too! 

Harness the power of a CRM

You can also integrate your phone system with a CRM (Customer Relationship Management) software to identity social media trends and see what your customers are interacting with. Based on their mentions of your products, you can proactively reach out to customers and offer your services.

And should you ever find clients mention any issues with your products or wishing for better price points, you can easily track these comments and messages. You can attach these mentions to respective customer profiles, and then work on providing resolutions accordingly. Doing so helps you improve customer satisfaction and retention, and helps you generate better word of mouth referrals without investing any additional finances or efforts.

CRMs also facilitate better lead management, contextual conversations, improve follow-ups and ultimately, help you build stronger relationships. And the icing on the cake? You’re able to connect with your customers over call, chat, or messages from a single portal, thus truly offering an omnichannel experience.

Your phone system also offers detailed analytics to pinpoint exactly which channels work and which need improvement, thus helping you improve your campaigns as you go. For example, you could set multiple phone numbers—one for each social media channel—then monitor which platform receives more calls. By having this information, you’re able to identify what works best for your business and can spend effectively. 

Build a better brand

Along with your marketing efforts, you can also amplify your branding endeavours with cloud communications. Solutions such as free phone numbers, virtual numbers and vanity numbers help you achieve this goal. 

 Toll free number appear more national and break down communication barriers by allowing clients to call you for free. Virtual numbers, on the other hand, allow you to appear more local while maintaining a professional image. And vanity numbers reflect your brand, thus augmenting customer recall. 

A great example of this is Hastings Insurance Company which has a phone number ending in 1066, the date of the battle of Hastings.

When it comes to outbound marketing, you can control how your caller ID appears on your customer’s phones (or you can completely block it from appearing). This is a great opportunity to further enhance your brand by having any number of your liking flash on clients’ phones when making outgoing calls.

What’s more––whether it’s an inbound or outbound call, you can choose to play customised music or messages on hold. This keeps callers entertained while they wait and is a great way to reinforce your brand ethos and announce any new offerings and special discounts.

By having your main number displayed, you can ensure customers know who is calling and make it easier for them to get in touch with you should they need to call you back. This is another step towards getting customers to remember your brand and easily be able to recall your phone number when they need to get in touch. 

Deliver superior customer service

Finally, you can create a strong customer service culture with your cloud communication system. When you combine the power of various channels with your hosted phone system, it is easier to keep messages consistent. 

Many times a customer will contact you on social media and then call you to follow up. With cloud communication solutions, you’re able to quickly access the conversation history and pick up where the last agent ended the conversation. There’s less chance of having to repeat information which enables you to deal with customers much quicker.

Similarly, customers expect you to be available on an online chat as this is an easy way for customers to get answers to their questions. Hosted phone systems have the capability to integrate with third-party apps and allow you to manage various social media chats. Thus, armed with all the relevant information, you’re able to address client concerns even on platforms like WhatsApp.

This is a great way to enhance your reputation in your social media community and can even save your agents’ time in the long run as you can catch any potential issues early. Social media outreach can even help to increase your sales and your brand image—so a win-win! 

There’s nothing worse from a customer’s perspective than calling a business and having to get routed to the wrong destination. To aid both customers and your agents, your hosted phone system has the ability to include an IVR system. 

This system allows customers to self-select the department they need to be put through to, meaning they get to the right person the very first time they connect rather than needing to be transferred through your teams. This frees up your agents to spend time addressing the right issue and helps them be prepared with the right details before they answer the client’s call.

Essentially, you’re able to deliver great customer service to each and every client that reaches out to your business without burning a hole in your pocket. 

Get cloud communications for your business

As we’ve discussed here, cloud communications go well beyond just calls and texts—they open up a range of opportunities for your business to both make more sales and work more effectively. 

Cloud communication solutions allow your staff to work collaboratively, no matter where they are and seamlessly enhance your marketing and branding efforts in the process.

If you’d like to find out more about the opportunities a cloud phone system can open up to your business, call us today on 1888-859-0450  for a consultation.

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Yukti Verma

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Yukti is a content marketing enthusiast with a soft spot for Saas. She loves weaving complicated concepts into simple stories. When not at work, she is found reading books or watching movies.