Boosting Delivery Experience with
Bulk SMS services

4 mins read

Lately, businesses across India have been implementing cloud technology on all levels to improve their customer experience. Things like cloud contact centers, mobile marketing, VoIP calling and more such services are becoming a part of their day-to-day operations. One such service is Bulk SMS that has been helping businesses send critical information to their audience to improve their overall experience.

One of our clients, an Indian Courier Service company needed SMS services to keep their employees and customers in sync. They wanted to share critical delivery information with both parties (customer and driver) to keep them updated.

What were the client’s requirements?

They provided delivery services across a wide range of industries and had recently expanded their demographic range. This made communicating with a large number of people at the same time quite difficult for:

DELIVERY DETAILS
SHIPMENT STATUS
PICKUPS AND TIMELINES

How we fulfilled the client’s needs with our BULK SMS SERVICES

The company partnered with us for our Bulk SMS services. We were responsible for setting up the platform and integrating it with the company's existing communication system. We configured Servetel’s cloud based SMS solution to let them send SMS messages to customers in bulk, with the ability to personalize each message and track delivery status.

The platform was also designed to handle incoming messages and responses from customers, allowing two-way communication.

We created a database of customer phone numbers for them to send out SMSs informing customers of delivery updates and other information. They also used Bulk SMS to send promotional messages. The client added the customer’s details into their messages to personalise them. We gave them the following features to help with their processes:

Popular features

Promotional & Transactional SMS

With our SMS service, you can easily send one-time passwords (OTPs), alerts, promotional offers, and transactional messages to your customers. The easy-to-use web portal allows you to seamlessly trigger these messages with just a few clicks.

Smart Campaign management

If you have multiple campaigns planned out for the upcoming calendar, you can schedule them accordingly. Run the same campaign in multiple time slots or multiple campaigns in same slots. Plan them however you feel fit to reach your goals.

CRM Integrations

Integrate the cloud suite with multiple third-party applications to expand their range of functionality. Automate your campaign processes and management with Zapier. Create customised progress charts with Google sheets.

Multiple SMS Campaign Support

Run multiple SMS campaigns simultaneously without any overlaps. Use different campaigns for different operations, and even different zones from the same dashboard. Seamlessly manage and customise all the campaigns from a single web portal.

Integrated DND Check

The Integrated Do Not Disturb (DND) Check is an automated system that filters out phone numbers on DND, ensuring that your messages or calls only reach your intended target audience. This saves time and resources.

SMS Retries

Network issues can hinder marketing campaigns. SMS retries ensure all customers receive messages, even during temporary problems. This improves message delivery, engagement, and conversion rates.

How did the Courier Company benefit from Bulk SMSs

Instant Delivery

With our platform, they could reach their customers instantly and effectively, ensuring that their messages were delivered to the right people at the right time. Our messaging solution is scalable, reliable, and enables you to send thousands of messages in a matter of seconds.

Secure communication

Servetel’s cloud solutions use enterprise grade encryption that makes sharing information completely secure. From customer information to driver contact details, each thread of data is stored in cloud servers which is only accessible by permitted employees only.

Customisation & Flexibility

With our cloud suite, our clients were able to create message templates with personalised text in an effective way to connect with their customers. Dynamic scripts were used to customise messages further, tailoring them to specific segments of the customers. This level of customisation enhanced engagement.

High-Yield Investments

With Servetel’s cloud solutions, our clients didn’t need any additional infrastructural setup. All they had to do was launch the web portal on their computers and login to their Servetel accounts. Furthermore, by deploying a single solution, they got access to a bunch of features and integrations at a very cost-effective rate.

Operational Efficiency

The Bulk SMS service also improved operational efficiency. By sending out mass messages, the company could easily inform a large number of customers about changes in delivery schedules or other important information. hThis has helped to reduce the number of missed deliveries and customer complaints.

Improved Sales

The promotional messages sent through the Bulk SMS service resulted in increased sales and customer loyalty. The company has seen an uptick in repeat business from customers who took advantage of the special offers sent via SMS ever since.

The implementation of a Bulk SMS service has proven to be a valuable addition to the courier company's communication strategy. The service has improved communication with customers, increased operational efficiency, and resulted in increased sales and customer loyalty. The company has been using the Bulk SMS service as a key tool in their overall customer engagement strategy for a long time now.

If you're interested in enhancing your business communication solution, our dedicated experts are available to assist you.