Facilitating outreach operations for an Indian Edtech company

4 mins read

India's edtech industry has an intricate history that dates to ancient times. India has made substantial progress in the education sector, enhancing access, promoting literacy, and improving education quality over the years.

The Indian Edtech industry has also been experiencing significant growth in recent years. Driven by factors such as increasing internet penetration, rising disposable incomes, and a growing demand for online education. According to a report by RedSeer Consulting, the market is expected to grow from $2.8 billion up to $10 billion by 2025.

With the rise of cloud based edtech software and distance education, Acefone’s role in facilitating seamless communication has become even more crucial lately. This case study dives into this process where Acefone’s cloud hosted VoIP services helped an edtech company improve their outbound operations.

Edtech Client’s communication requirements

One of the most recognized names for Edtech in India approached Acefone for assistance with their outbound communication. They sought to set up an effective outreach system for their agents, provide student counselling services, and run promotional campaigns.

The client recognized the importance of having a streamlined communication process to engage with their target audience. They were facing difficulties in managing their outbound calling. Their existing system couldn’t scale to accommodate their growing needs.

We collaborated with the client to understand their requirements and set up a customized outbound contact center tailored to their needs. Our experts suggested getting a cloud-based solution that would automate their outbound calling and provide a range of features. Features such as Auto-dialers, Click-to-call, IVR, SMS, and voice broadcasting.

Expanding business reach with hosted VoIP services

Acefone’s experts integrated the contact center solution with their existing edtech software and website through CRM and API integration. The integration enabled them to send personalized messages to parents and students based on their specific needs. This helped the client efficiently engage with their audience and provide a more personalized communication experience.

Popular Features

Auto Dialer

The auto dialer helped improve call efficiency, reducing time spent on manual dialing.

Click to call

Click-to-call enabled the students to make phone calls from the edtech website effortlessly.

Call Performance Dashboard

The CPD for edtech provided an overview to the client, using which the client could monitor every call in one glance.

Voicemail

Students could record their questions over voicemail and the support team would connect them with the corresponding teacher in due time.

Call transfer

The edtech agents could transfer calls to another agent or specialists to resolve cases faster.

Call Disposition

Call Disposition allowed agents to jot down important call related information for future references.

VoIP Benefits for the Edtech Institute

Acefone helped the client establish an efficient and effective outbound calling process. It allowed them to reach out to their target audience in a more personalized and engaging way. This helped them to enhance student acquisition, overall efficiency and retention strategies, leading to improved sales and business growth. Some key benefits experienced were;

Faster communication

Our cloud-based solution successfully improved communication between the client and parents, students, and other stakeholders. The client was able to effectively keep parents and students informed by implementing automations for attendance, results, and emergency notifications.

Improved Productivity

Our outbound contact center solution streamlined the institute's outbound calling operations, reducing manual efforts and increasing overall productivity. The institute's representatives could focus on more meaningful interactions, leading to better outcomes and job satisfaction.

Better student counselling

Our outbound contact center solution provided the client’s guidance counsellors the ability to proactively reach out to students. Doing so prevented issues from escalating and ensured timely support. Outbound calls promoted more personalized and one-on-one communication, strengthening the counsellor-student relationship and enhancing counselling sessions.

Easy data access

Our live dashboard allowed the institute to track data and analyse student data with ease. The client could do all that simply by analysing student interactions. It also enabled them to assess counselling effectiveness and informed decision-making for continuous improvement.

Cost savings

Our communication systems proved to be a cost-effective alternative to traditional phone systems. Our client successfully diminished the requirement for expensive hardware and maintenance costs, typically associated with traditional calling systems.

Increased Student Enrolment

The automated and personalized outreach through our cloud-based solution significantly improved student enrolment rates. The institute could efficiently connect with prospective students, answer queries, and guide them through the enrolment process. Moreover, the client was able to achieve a higher conversion rate by utilising all the cloud-based features they received.

Better parent-teacher communication

By providing a dedicated phone number for parent-teacher communication, our client was able to enhance their relationships with parents. This resulted in increased parent involvement in their child's education, ultimately leading to positive impacts on student outcomes.

Streamlined Communication Workflows

The multi-channel capabilities of the solution enabled seamless communication between different departments within the institute. Timely information sharing improved decision-making and collaboration, enhancing overall institutional efficiency.

Easy scalability

Our communication system, hosted on the cloud, offered effortless scalability to meet the specific requirements of each client. This flexibility empowered them to adapt their communication systems seamlessly as their needs evolved.

Increased Revenue

Our outbound calling solution empowered the client's sales reps to proactively reach out to potential customers. They could effectively promote and advertise their services to a more targeted audience. The outbound calls provided personalized and targeted communication, enabling their sales teams to build strong relationships with prospects and maximize conversions.

Conclusion

Acefone's outbound contact center solution provided numerous advantages for the edtech industry. These included streamlined communication through automated systems, increased efficiency, cost savings, and enhanced student engagement. VoIP also improved the client’s parent-teacher communication through the edtech software and website.

If you're interested in enhancing your business communication solution, our dedicated experts are available to assist you.