How missed call service proved an effective communication tool for our clients

4 mins read

Most businesses aren’t aware that missed calls if used correctly, make for a brilliant inbound sales and marketing tool. Now how is that?

To begin with, think of missed calls as being more than, well, missed calls. These could be calls from potential leads displaying their interest in your product or services (which means you could call them back and inquire), or your customer acknowledging the receipt of a delivery or participating in a survey. Remember reality shows where you could drop a missed call to vote for a contestant? You can use missed call services for that as well.

Servetel, over the past five years, has delivered missed call solutions to thousands of companies. These businesses frequently include businesses such as yours that operate in regions such as India, the UK, and the USA.

Customers generally opt for our contact center solution, which includes the missed call service. 2023 is the year of the contact center as it provides a cutting-edge, multi-channel digital platform built for the digital hybrid work era. Using our cloud telephony solution, agents can handle all calls, chats, and SMS messages through a single online portal. At the same time, supervisors can monitor and manage agents and define the strategy for auto-call distribution.

What our clients needed

Our client, a prominent Indian production house, needed a way for viewers to vote for participants on a reality TV show. Since the show aired across the entire country, they wanted a solution that wouldn’t require anything more than a simple phone call.

Voting on reality shows is a popular way to engage viewers and give them a sense of participation and involvement in the show's outcome. In most reality shows, viewers can vote for their favourite contestant, team, or performance.

After speaking with their production and distribution teams, our experts settled on an easy solution—we added a missed call service to their existing contact center solution.

How we helped our client with MISSED-CALL SOLUTION

With missed call service, viewers can vote for their favourite contestants or make their opinions heard by simply giving a missed call to a designated virtual number. The number of missed calls is then counted as votes, and the contestant with the most votes is declared the winner.

Missed call service is cost-effective and easy to use, making it an ideal solution for reality TV shows that aim to engage a large audience. Moreover, it provides a level of transparency to the voting process, as each viewer gets only one vote, eliminating the possibility of any foul play.

This service has a number of features with use-cases across industries. We listed a few in order to explain the versatility of this solution:

Popular features

Lead Generation

Missed call services enable businesses to track customers and follow up with potential leads in real-time. By providing quick and responsive customer service, businesses can improve customer satisfaction.

Data Verification

Missed call services are the easiest solution for data verification and have been extensively utilized by the financial sector for various purposes.

Tracking

Using missed call services, customers can easily access important information. This includes the status of their delivery, mode of payment, delivery time confirmation, and other relevant details.

Follow-up communication

This feature enables customers to easily initiate contact and access the services they require. Businesses can enhance their customer engagement and improve customer satisfaction.

Number Masking

Privacy is a mandate to customers and professionals. Number masking ensures complete privacy of parties on both ends. Especially in a time where teleconsultations are becoming increasingly popular every day. Neither the doctor, nor the patient can view the other person’s personal details while on call.

Call Recording

To avoid this, we use call recordings. Consultation recordings are very critical to healthcare companies as they prevent them from facing any false claim and accusations. All conversations are automatically recorded and can be accessed from the dashboard itself.

Call Queue Management

The smart call queue management, also known as the Automated Call Distribution (ACD) system helps organisations to deal with high volume calls effectively. This system helps route calls based on the availability of doctors. At times when they’re occupied, the caller will either be redirected to another or be asked to call again later.

How the missed call solution benefit our clients

The missed call service solution gave our client benefits that went above and beyond the basic needs they were fulfilling. Below are some of the ways it helped:

Reduced costs

With its low setup and maintenance costs, our missed call solution proved to be of great ROI for our client. This came with further benefits like reduced call charges, increased efficiency through automation, along with better returns on investment in comparison to traditional marketing channels.

Better audience engagement

Our client found that users respond more positively to a non-intrusive form of engagement, such as a missed call. This is because it’s a voluntary medium to connect instead of a forced one. It was especially helpful for their large-scale campaigns, since they needed to collect data from a large group within a limited period of time. This improved their response rate and data collection process.

Better market reach and accessibility

With missed call services, our client could easily connect with customers in areas that had limited access to the internet or traditional communication channels. The missed call service was also simple and easy to use, making it accessible to customers of all ages and backgrounds. It was turned to be useful for targeting rural areas.

One-step verification

Our client was able to save a lot of time, effort and other resources with our missed call service. Instead of having to take callers through various rounds of lengthy forms and questionnaires, all they had to do was drop a simple missed call.

Flexibility

By shifting their entire communication infrastructure to the cloud, the production house gained unparalleled flexibility and scalability. They were able to easily add or remove phone lines, extensions, and features based on their evolving business needs, without any significant infrastructure changes.

Real-time metrics

Our client also received an intuitive dashboard that provides detailed analytics and real-time monitoring features. The dashboard offered our client an overview of their performance at any given moment, allowing them to make more informed decisions and take necessary actions to improve their operations. The dashboard enabled our client to track the number of calls received, answered calls, and missed calls.

Customer feedback

To complete the feedback loop, our client had to deploy tools and solutions that aid a 360-degrees feedback process. Our missed call solution was an effective way to drive that process smoother and faster.

Our missed call service, clubbed with our contact center solution, offered numerous advantages to the client. Such as cost-effectiveness, better audience engagement, real-time tracking, multi-channel support, quick and easy setup, and improved market reach. They proved to be an efficient and effective way for businesses to establish a connection with customers, generate leads, and improve customer engagement.

If you're also interested in improving your business communication and customer experience, our team is always ready to assist you.