Helping an insurance company spread awareness with Press-1 Campaigns

4 mins read

Agility and innovation have become paramount for staying competitive in the Indian insurance sector. More companies are turning to cloud-based solutions to enhance their operations and reach a broader audience.

The insurance sector, traditionally perceived as conservative, has gradually adapted to technological advancements around the globe. By seamlessly integrating cloud-based solutions into their operations, insurance companies are changing how they engage with clients and prospects.

Here’s how we helped an insurance company reach out to their target audience and spread awareness about one of their upcoming policies.

What Were The Insurance Client’s Requirements

The client, a trailblazer in the Indian insurance sector recognized the potential of cloud telephony. They wanted to leverage this technology to introduce an innovative insurance policy tailored for a specific type of their audience. Their goal was not only to communicate the policy's benefits effectively but also to engage potential clients in an interactive way.

They needed an effective communication system to collect data that was simple for them to consolidate.

The insurance company's previous communication system made customer communication a time-consuming and challenging process. Additionally, they required a solution that was more user-friendly and easily accessible by their calling agents.

Helping the Insurance company with PRESS-1 CAMPAIGNS

We gave them access to our cloud telephony suite armed with voice broadcasting and the Press-1 campaign feature.

Using the voice broadcasting solution ensured the timely delivery of important information to the recipients. This technology turned out extremely useful since their audience possess and use smartphones and computers that can receive messages through various channels.

The "Press 1" campaign involved connecting with the audience through voice broadcasting. The client would play a pre-recorded message that prompted them to take an action. The call would then connect to their agents explaining the upcoming policy to the audience.

Popular features

Live Dashboard

Our solutions come along with a dynamic dashboard that is easy to use and understand for users from every industry.

SMS broadcasting

Our cloud-based solution automated the communication process, allowing the client to focus on creating targeted texts.

Personalised Messages

Our client used their audience's information to personalise each message for the recipient. It helped them increase call engagement and response rates.

Integrations

Our cloud-based solutions offer popular CRMs and helpdesk integrations, that help teams easily manage customer information across multiple platforms.

Real-Time Data and Analytics

Using our solution's analytical tools, our client was able to track every critical data related to their survey campaigns.

Data security

Our team implemented a secure in-house communication solution for our client that operates as a closed-loop system.

Benefits the insurance company experienced

Our client benefitted immensely from the solution we provided. Some of the top benefits they saw were;

Increased engagement

Our client's press-1 campaign using voice broadcasting improved engagement with their audience. The interactive experience allowed prospects to select prompts by pressing "1". The personalized messages, questions, and awareness information further enhanced the interactivity.

Timesaving

The Press-1 campaign helped the client with efficient and rapid communication. It saved valuable time for both the client and the prospects. By simplifying the process, our client reached a larger audience effortlessly. This streamlined approach reduced their engagement time and effort, enabling quick information distribution, feedback collection, and valuable insights.

Cost-effective

The press-1 campaign feature proved to be a highly cost-effective solution for our client compared to other traditional methods. By virtually reaching out to multiple people simultaneously, our client could save on expenses like printing and postage fees.

Better data collection

Our client was able to collect more comprehensive and precise data about their target audience. The interactive nature of the campaign allowed prospects to provide specific responses, which provided valuable insights into our client's policy improvement. It helped them better understand their target audience and cater to their preferences and needs.

Improved customer satisfaction

Our client was able to provide an engaging and positive customer experience with the help of our voice broadcasting solution. The availability of multiple options made it more convenient for participants to provide their input and engage in communication. As a result, the client received more accurate and relevant responses that helped them to plan their future services.

The Press-1 campaign impacted the insurance company deeply by helping them reach their audience and spread awareness about their upcoming policy 3x faster. The company didn't have to rely on agents physically meeting or calling customers and sharing the policy details.

If you're interested in enhancing your business communication solution, our dedicated experts are available to assist you.