Helping a government body broadcast better with SMS solution

4 mins read

Like private organizations, government bodies have also began utilizing cloud telephony into their communications. Effective communication has become the cornerstone of success for governments worldwide. Since cloud telephony offers efficient and flexible communication, more and more government organizations are switching to this new technology.

Servetel also offers flexible and reliable cloud-based solutions to diverse clients across various industries like banking, finance, healthcare, and more.

Understanding our client’s communication needs

We had the opportunity to work with a state government that reached out to us with a specific need. Amidst the pandemic, they required a simple and effective solution to broadcast news, precautions, and virus-related updates to the residents. The challenge was to find a communication channel that could reach many people, including those in remote areas.

The government body served as a vital link between the state and its citizens. Their responsibilities encompassed a wide range of public services; however, they encountered significant roadblocks in effective communication. We assisted them to effectively communicate COVID-19 information to the masses with our SMS solutions.

Solving Broadcast Issues with SERVETEL'S SMS SOLUTIONS

With this solution, our client could create a message, gather a database, and simultaneously send the text to thousands of recipients. Additionally, our solution offered several message personalisation capabilities like adding names, writing in a local language, and more. The integration of our SMS solution into the client's current system was seamless and hassle-free. Our expert team collaborated closely with the client's IT department to ensure a smooth transition.

Popular features

SMS auto-notifications

The government could send automated texts like ‘thank you’ or ‘we’ll get back to you shortly’ for missed inbound calls.

Bulk SMS

The client could send text messages to multiple contacts simultaneously from a single portal with just one click.

Manage Caller ID

The client could assign different caller IDs to different numbers as per regional needs to strengthen their presence amongst the locals.

Scheduled Email Reports

Our cloud-based solutions sent scheduled email reports with numerous metrics straight to the client's inbox.

Cloud telephony benefits that the client experienced

Our client benefitted immensely from the solution we provided. Some of the top benefits they saw were;

SMS Alerts and notifications

Our client used our SMS solution to efficiently distribute important information to the community. The citizens gained quick access to critical information, making it easier for them to stay updated with the outside ongoings.

Targeted approach

The client could take full advantage of our SMS solutions by targeting specific demographics based on their behaviour and preferences. It allowed them to reach the citizens in particular areas with COVID-19 information. It further reduced the number of citizens affected and thus increasing the likelihood of a successful campaign. By leveraging this technology, our client could take their safety measures to the next level and stay ahead of the virus.

Emergency Alerts

The client could leverage SMS solutions to rapidly send critical information to citizens in an emergency. By sending out alerts via SMS, our client could ensure that citizens received important information as quickly as possible. It helped them take appropriate action, such as evacuation, seeking shelter, or avoiding particular spots. It also helped to prevent panic and confusion among the citizens.

Citizen Engagement

Using our SMS solutions, our client could quickly reach large audiences and foster a sense of community among citizens. It made the citizens feel more included in decision-making and pushed them to participate in democratic processes. Since mobile devices are often within arm's reach, SMS messages had a higher open and response rate than traditional communication. Citizens were more likely to engage with our client and provide feedback, leading to more effective and informed decision-making.

Reporting and analytics

We provided our clients with a live dashboard that offered real-time data and analytics for their SMS campaigns. The dashboard gave them detailed insights into essential metrics such as message quality, reach, recipient demographics, and more.
That data helped our client better understand their target audience and tailor their messages accordingly. This personalisation resulted in higher engagement and better campaign performance.

Cost-effectiveness

We offered cost-effective SMS solutions to the clients that required minimal investment. The only upfront cost incurred by the clients was the purchase of the necessary devices for sending and receiving SMS messages. Our cloud-based solution took care of the rest.

Flexibility

Our client enjoyed the convenience of making changes to the software with ease, with just a few clicks. If the client needed more extensions or user logins, they could contact us, and we would adjust their subscription accordingly. This process gave the client more control over their software and enabled them to adapt to their evolving business needs.

Easy Data Access

We thoughtfully created our SMS solution to blend seamlessly with our client's existing Customer Relationship Management (CRM) software. It ensured that our client could easily access and view essential customer data before drafting and broadcasting messages. Further they were able to tailor the messages for every citizen using that data.

By using our SMS solution, the government body could reach a broader audience and interact with multiple customers in real-time. Additionally, the service is very cost-effective as it doesn't require a large budget for marketing and advertising.

You can contact our dedicated experts if you want to enhance your business communication solutions. Our team of experts is available to assist you in choosing the best SMS solution service that fits your needs.